Search

Copyright of Djoussour El-maarefa is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The success of tourism marketing in today's world heavily relies on the availability of information and communication infrastructure. Electronic media, social media, and digital applications play a vital role as global marketing strategies. The accessibility of electronic applications to diverse segments of society has prompted numerous companies to invest in this advantage, leveraging it to improve customer communication and promote their products and services. This research paper specifically explores the introduction of electronic tourism applications in Algeria and examines their significance in activating tourism marketing efforts. The main objective of this paper is to address the following question: How do tourism applications in Algeria contribute to the creation of effective marketing content that supports and fosters tourism development? [ABSTRACT FROM AUTHOR]