1. In print post-NBA
- Subjects
Farrar, Straus and Giroux -- Marketing -- Achievements and awards ,National Book Awards -- Marketing ,The Great Fire (Novel) -- Authorship ,Books -- Achievements and awards ,Book publishing -- Marketing -- Achievements and awards ,Publishing industry -- Achievements and awards ,Company marketing practices ,Publishing industry ,Advertising, marketing and public relations ,Business - Abstract
For Shirley Hazzard's The Great Fire, the power of television in combination with (he National Book Award made for a big impact. The book's 46,000-copy first printing was batch' out [...]
- Published
- 2003