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The popularity of social media platforms changed influencer marketing. Social media influencers also became opinion leaders. Brands can choose between traditional celebrities and social media influencers for their marketing campaigns. The present research compares the brand-related video content (n = 638) on YouTube of celebrities and social media influencers in the fashion and food industry. Taylor's message strategy, narrative transportation, and persuasion are used as content analysis frameworks. The analysis shows a difference in the message strategies adopted by celebrities and social media influencers according to the intent. The study presents implications for practitioners for creating effective branding campaigns. [ABSTRACT FROM AUTHOR]

In recent years, police brutality has attracted the attention of the American public and media. Using the frameworks of cognitive accessibility and transportation, this study analyzes how a victim's race can affect news readers' evaluations of police brutality. Results show that those who read about a Black victim thought police brutality was a more important issue than those exposed to a White victim and indirectly felt less safe in their community. Transportation and perceptions of police justice mediated this effect. Those exposed to the Black victim experienced more transportation into the news article than those exposed to the White victim, and increased transportation was found to predict more perceived injustice. Additionally, many respondents, especially those who read about a Black victim, incorrectly identified the officer as White. Those who made this assumption of the officer's race evaluated the officer in the article as more just compared to those who did not. [ABSTRACT FROM AUTHOR]

Video blogs (or vlogs), which are gradually becoming the mainstream way for young people to record their travels during the COVID-19 pandemic, are convenient for introducing a travel destination through a selfie or a first-perspective long shot. This study investigates how narrative perspectives influence advertising effects, and explores the moderating effect of tourists’ affective risk perceptions. Two experimental studies were conducted to test the proposed hypotheses. Study 1 investigates the relationship between narrative perspectives, media types, and advertising effects. The results show that the media type acts as a moderating variable, affecting the advertising effects produced by different narrative perspectives. Study 2 indicates that affective risk perceptions have a mediating effect between narrative perspectives and advertising effects, and epidemic prevention measures have a moderating effect between narrative perspectives and affective risk perceptions. The research findings provide theoretical and managerial implications for online marketing of tourism in the context of the pandemic. [ABSTRACT FROM AUTHOR]

With recent advancements in technologies such as artificial intelligence and computer‐generated imagery, virtual influencers (VIs) have become prominent branding tools that command high engagement rates. Most extant research explores the marketing outcomes of using VIs in brand campaigns. However, little is known about how interacting with VIs on social media platforms may affect consumers' well‐being. This research takes a comprehensive approach, developing a nuanced understanding of whether (and how) human‐like VIs (HVIs) impact consumers' well‐being. We employ a conceptual development approach drawing on scholarship from influencer marketing, narrative transportation, and consumer well‐being and gather additional support for the conceptual framework from data collected by interviewing 25 followers of HVIs. The conceptual framework proposes that when interacting with influencers' social media posts, followers experience narrative transportation, which positively influences followers' hedonic and eudaimonic well‐being. However, the conceptual framework also proposes that these relationships are moderated by the type of influencer (human vs. virtual) sharing the post. Specifically, we suggest that interactions with HVIs provide followers with enjoyment (hedonic well‐being) and support their self‐acceptance, personal growth, relationships, and autonomy (eudaimonic well‐being). We also provide initial evidence of the favorable marketing outcomes of enhanced well‐being from engagement with HVIs, including contemplation of brand purchase. The study thus advances extant VI literature by proposing a theoretically and empirically informed conceptual model that examines HVIs' influence on consumer well‐being. Also, it contributes to addressing the broader calls for research on the impact of social media and influencer marketing on consumer well‐being. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Humanities & Social Sciences (2522-3380) is the property of Arab Journal of Sciences & Research Publishing (AJSRP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The purpose of this study is to explore the impact of gamifying brand storytelling on user immersion in the brand narrative, a concept referred to as "narrative transportation". The aim is to comprehend how transportation influences users' experience and their responses to the brand, with particular focus on brand attitude and WOM. The study also explores the role of interactivity in brand storytelling and its effects on transportation and user engagement. Design/methodology/approach: Four experiments were conducted to sequentially test the proposed hypotheses. Each experiment involves ad hoc gamified brand stories for different product categories (wine, museum, glasses and frozen fruit). Findings: Findings indicate that including gamification elements in brand stories heightens narrative transportation and enhances the information obtained by users as well as their entertainment. Users thus respond more positively to the brand in terms of attitude and WOM. The study also reveals that high levels of interactivity in the game may actually decrease narrative transportation in the story, although this is offset by the perception of greater entertainment. Originality/value: This research contributes to current understanding of brand storytelling and its impact on branding. It highlights the importance of offering users a gamified experience that can provide them with information about the brand whilst also offering them entertainment. The results also hold implications for gamification literature by emphasizing the need to ensure a balance between game and story vis-à-vis enhancing the impact of gamified storytelling on brand response. [ABSTRACT FROM AUTHOR]

Consumers are inundated with opportunities to become engaged with marketing‐generated stories, from watching an influencer detail her adventures abroad or a commercial about a military service member who makes it home just in time for the holidays. When consumers become so engaged with a story that they begin to connect with the story characters and imagine what will happen next, they experience a process known as narrative transportation, which has significant positive outcomes for marketers. Given the value that narrative transportation provides to marketers, we conduct a systematic literature review to both synthesize and provide direction on the literature of narrative transportation. From our analysis of 95 peer‐reviewed articles, we identify relevant theoretical foundations and concepts (antecedents, outcomes, and moderators) employed in these articles. Using these results as our foundation, we detail how narrative transportation has evolved in terms of both the presentation of the story and the antecedents that affect narrative transportation. Further, we present a conceptual model that will represent the next iteration of the narrative transportation framework and suggest avenues for future research. In doing so, we enable researchers to continue the exploration of the narrative transportation construct. [ABSTRACT FROM AUTHOR]

This study focuses on the impact of audiovisual fiction on trust in institutions, drawing on cultivation theory and narrative persuasion research. We test the effects of audiovisual representation of security institutions’ effectiveness in fighting crime on perceived performance of security institutions, trust in democracy, political interest, and political optimism, mediated by just-world beliefs and narrative transportation. 130 students from Universidad de Salamanca (Spain) and Escuela Superior de Economía y Negocios (El Salvador) participated in the online experiment and were randomly assigned to two experimental conditions and exposed to one of two sequences from the series La Casa de Papel that differed in the degree of effectiveness (high versus low) with which security institutions acted to solve a criminal event. The results of the proposed parallel mediation model showed that there is a significant and positive indirect effect of this representation on trust in democracy only through the just-world belief. The main contribution of our study is the confirmation that cultivation and narrative persuasion work together to explain how audiovisual fiction shapes attitudes toward public institutions in two different countries. Finally, we found that further research is needed to test alternative models that include other variables to establish and better understand this psychological process. [ABSTRACT FROM AUTHOR]

Charities engage customers with their cause to encourage charity support behaviours (CSB) and often use storytelling to create that impact. We argue that mechanisms underpinning this process manifest in the story recipients' engagement with a sequence of focal objects—from the story (i.e. through narrative transportation) to the cause it concerns (i.e. customer engagement), to the charity that supports the cause (i.e. CSB). An online survey (n = 585) required participants to alternatively read a story of a person experiencing homelessness or a general text about homelessness. Results show that narrative transportation leads to CSB through different cognitive, affective, and conative customer engagement paths. Using both narrative and non-narrative text, managers can appeal to specific dimensions of customer engagement to elicit high and low involvement CSB. [ABSTRACT FROM AUTHOR]

Product demonstrations are powerful promotional tools which can vary in how they present information, either illustrating step-by-step processes, or showcasing final outcomes customers may achieve after product usage. Our research investigates customers' cognitive and social experiences while viewing product demonstrations to reveal which type is most effective in driving purchase intentions. Drawing on theories of mental simulation, cognitive flow, and narrative transportation, we propose that when a customer views a demonstration with a process (versus outcome) focus, this encourages a cognitive flow state which facilitates customers' absorption into the product story, and results in increased purchase intentions for the demonstrated product(s). Effects are attenuated when the customer experiences the social presence of other audience members. We find support for our proposed process across five studies using multiple product categories and presentation modalities and offer practical guidance to help marketers optimize product demonstrations to motivate purchasing in a constantly evolving, increasingly digital marketplace. [ABSTRACT FROM AUTHOR]

In an era of unprecedented consumer access to media and the tools to control narrative delivery, speed, and exposure to transmedia content, there is no longer the illusion of a cohesive narrative managed by a recognized singular author or unified authorial voice. Instead, consumers carve their own trajectories through brand narratives. Our multimethod inquiry of television series viewing, based on a combination of interviews, diaries, video recordings followed by member-check interviews and online forum analyses, identifies two key forces that guide narrative navigation: how consumers manage a text's gravitational pull and its permeability to transmedia content. We find that consumers shape their own trajectories by adopting and/or moving between nine documented narrative positions. This more nuanced understanding of narrative consumption in a transmedia environment offers new insights for the study of narrative brand spaces and brand storytelling. [ABSTRACT FROM AUTHOR]

Immersive narratives—narratives viewed in immersive mediated environments—are a promising tool for increasing empathy and persuasion due to their presumed capacity to place viewers inside a story world. Empirical studies, however, have produced mixed findings. This meta-analysis synthesized findings on the effects of narratives viewed in high (vs. low) immersive environments on empathy and persuasion (k  = 25). It also examined the impact of narratives viewed in high (vs. low) immersive environments on presence and narrative transportation, psychological constructs associated with two key mechanisms identified in immersive narrative research. Results showed that narratives viewed in high (vs. low) immersive environments had small positive effects on empathy and persuasion. The effect of immersion level on presence was significant, positive, and strong, but the effect on transportation was not significant, perhaps due to the limited sample size (k  = 4). This study contributes to further understanding the potential of immersive narratives. [ABSTRACT FROM AUTHOR]

Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative transportation can affect tourist behaviors in AR tourism. To fill the research gap, drawing upon attachment theory, this study aims to examine the mediating role of AR attachment between authenticity, narrative transportation, and word of mouth. Through structural equation modeling analysis, the findings indicated AR attachment mediated authenticity, narrative transportation, and word of mouth. This study advanced attachment theory by proposing a new concept, AR attachment, and tested its mediation effect. Furthermore, the findings are beneficial for heritage tourism managers to understand AR heritage tourism marketing. [ABSTRACT FROM AUTHOR]

This paper presents a middle-range theory of storytelling in nursing education. Both explanatory and predictive, the theory further develops the existing conceptual work on the topic of storytelling. It places storytelling as a pedagogical technique within the realm of holistic nursing theory and philosophy. Storytelling is seen as a manifestation of the process of integral interconnectedness. The theory suggests a mechanism by which storytelling, as mediated by narrative transportation and neuroplasticity, can be effective in promoting desirable outcomes for holistic nursing students, including the achievement of affective and cognitive educational objectives. The theory describes the relationship of storytelling to narrative transportation and neuroplasticity. Within the concept of storytelling, the Temporal Bidirectionality of Story and Experience and the Story Creation-Interpretation-Recreation Cycle of telling and listening are explained. This theory was developed using deductive reasoning combining existing nursing and non-nursing theories. Recommendations for research and application are included. [ABSTRACT FROM AUTHOR]

A model's eyes are a powerful and ubiquitous visual feature in virtually any advertisement depicting a person. But does where the ad model's eyes look matter? Integrating insights from social psychology and performance and visual art theory, we demonstrate that when the ad model's gaze is averted (looking away from the viewer), the viewer is more readily transported into the ad narrative and responds more favorably to the ad than when the ad model's gaze is direct (looking directly at the viewer). Five multi-method experiments (field and lab studies) illustrate that averted gaze (direct gaze) enhances narrative transportation (spokesperson credibility) to boost the effectiveness of emotional (informative) ads. Study 1 is a Facebook field study that demonstrates the effect of averted (vs. direct) gaze direction on advertising effectiveness using a real brand. Studies 2a and 2b implicate enhanced narrative transportation as the underlying process mechanism by measuring (study 2a) and manipulating (study 2b) narrative transportation. Studies 3a and 3b examine ad contexts in which direct gaze can enhance ad effectiveness: when the ad has informational (vs. emotional) appeal (study 3a), and when the viewer prefers not to identify with the negative emotional content of the ad (study 3b). [ABSTRACT FROM AUTHOR]

This article examines the impact of storytelling archetypes on brand value. It first recalls how storytelling is considered an important instrument for cultural brand strategy management. The main theoretical grounds for the effectiveness of brand storytelling (narrative transportation and archetypal psychology) are then presented. Since archetypes are considered central in brand narrative strategy, this research is based mainly on Woodside's archetype-brand-consumer model. For a functional product (mineral water) and a symbolic product (perfume), the authors designed four storytelling scenarios for a fictitious brand ABC, taking four main archetypal categories as defined in the relevant literature. In two online experiments, consumers were randomly shown one of the four brand stories or one traditional promotional scenario. The scenarios were presented in the form of a series of commented drawings. After viewing the brand stories, the participants were asked to estimate some consumer value measurements. The experiment demonstrates that – for both functional and symbolic products – the use of archetypes can produce positive impacts on brand value, mainly on quality and emotional dimensions. Different archetypes elicit specific feelings towards brands and the narrative persuasion system seems to operate differently according to product type. [ABSTRACT FROM AUTHOR]

As the fourth industrial revolution unfolds and the use of digital humans becomes more commonplace, understanding digital humans' potential to replace real human interaction or enhance it, particularly in storytelling marketing contexts, is becoming evermore important. To promote interaction and increase the entertainment value of technology‐enhanced storytelling marketing, brands have begun to explore the use of augmented digital humans as storytelling agents. In this article, we examine the effectiveness of leveraging advanced technologies and delivering messages via digital humans in storytelling advertisements. In Study 1, we investigate the effectiveness of narrative transportation on behavioral responses after exposure to an interactive augmented reality mobile advertisement with a digital human storyteller. In Study 2, we compare how consumers respond to augmented digital human versus real human storytelling advertisements after conducting an exploratory neurophysiological electroencephalography study. The findings show that both types of agents promote narrative transportation when the story fits the product well. Moreover, a digital human perceived as more human‐like elicits stronger positive consumer responses, suggesting an effective new approach to storytelling marketing. [ABSTRACT FROM AUTHOR]

Storytelling is a powerful tool used by brand marketers. However, most brand stories are neither memorable nor effective. This research proposes a model for increasing the effectiveness of brand storytelling through the use of incongruity. Incongruity can challenge the expectations of brand storytelling held in the minds of consumers (i.e., the brand story schema). This increases attentional focus on the story and triggers more complex cognitive processing. This level of processing is necessary for effective narrative transportation, or immersion into the story. This research identifies the key elements of storytelling (e.g., character, setting, and plot) and demonstrates how marketers can introduce incongruity through these elements. Moderating factors and brand outcomes are introduced to improve implementation and foster strategy development. [ABSTRACT FROM AUTHOR]

This article demonstrates the value of brands employing the use dark stories. Dark stories, also referred to as 'grotesque' stories, are created by using shocking, disgusting, or deviant imagery. This paper operationalizes dark storytelling and takes initial steps in scale creation, validating a preliminary three-item scale for the construct. In an experiment, ads employing dark storytelling have higher brand recall relative to ads using non-dark stories. This effect operates through a deepening of brand experience. The effect occurs for established brands that are mainstream or luxury, but not when a brand is unknown. Implications for theory and practice are discussed. [ABSTRACT FROM AUTHOR]

Online binge-watching is a common practice nowadays. It is defined as watching multiple episodes in one sitting. It may seem a new phenomenon, but the same mechanism happened to the Persian King and kept him listening to Scheherazade's stories for 1001 nights, which made him forgot about killing young virgin girls and also delayed his bedtime. This study aims to investigate the relationships between these variables in Iranian college students in Ghazvin with a sample of 133 people between the ages of 19 and 25 using brief self-control scale (BSCS), bedtime procrastination scale (BPS), and binge-watching addiction questionnaire (BWAQ). The research indicates that there is a notable negative correlation between online binge-watching and self-control (r = -.443, p < .001). Also, a negative relationship between self-control and bedtime procrastination was found (r = -.360, p < .001). Further, a positive correlation between online binge-watching and bedtime procrastination was detected (r = .307, p < .001). The problematic binge-watching can be identified by the motives and cognitive processes underlying this phenomenon, such as narrative transportation. Ways to prevent mental illness caused by them and future research paths are discussed.

The question of what contributes to users' identification with media characters remains an open issue in research. Apart from media interactivity, user characteristics like gender, age, immersive tendencies, and factual transportation into the narrative are promising factors. Yet, research is still in its infancy, and the usage of different media limits cross-study comparability. Hence, the current study set out to examine predictors of character identification using a text-based fiction with purported interactivity which was inspired by interactive fiction (IF) games. In an online experiment, 228 participants aged 15–65 years were randomly assigned to either an active condition where they could choose from different options, or a passive condition where they only read the story. Additionally, participants filled out questionnaires assessing immersive tendencies, level of identification, and narrative transportation. A multiple linear regression model tested for predictors of character identification. Apart from age and gender which remained non-significant, interactivity, immersive tendencies, and transportation into narrative significantly predicted identification with the IF's main character. The current findings support theoretical models on media interactivity and identification, yet several open issues such as the role of media content (engaging vs. mundane) and character features (e.g., similarity with user) remain to be answered. [ABSTRACT FROM AUTHOR]

There is a call for exploring the narrative transportation and reading performance among multimodality readings, i.e., single modality (text), dual modality (text + picture), and tri-modality (text + picture + audio). Altogether 42 junior high-school participants native in Chinese from an urban city in P.R. China were invited to the 90-minute experiment. The participants were administered English reading materials and a self-reported scale of transportation, along with a pretest to determine English proficiency level. The statistical analysis showed that (1) the transportation effect is highest in tri-modality readings, followed by that in dual and single modality readings. (2) There is no statistical difference between genders in relation to transportation effect. (3) Except for tri-modality reading, there is no statistical difference in relation to English proficiency for narrative transportation. The study results indicate that teachers could fully immerse students into narrative stories by pedagogically incorporating texts, pictures, and audios into reading materials. [ABSTRACT FROM AUTHOR]

Many consumers base their purchase decisions on online consumer reviews. An overlooked feature of these texts is their narrativity: the extent to which they tell a story. The authors construct a new theory of narrativity to link the narrative content and discourse of consumer reviews to consumer behavior. They also develop from scratch a computerized technique that reliably determines the degree of narrativity of 190,461 verbatim, online consumer reviews and validate the automated text analysis with two controlled experiments. More transporting (i.e. engaging) and persuasive reviews have better-developed characters and events as well as more emotionally changing genres and dramatic event orders. This interdisciplinary, multimethod research should help future researchers (1) predict how narrativity affects consumers' narrative transportation and persuasion, (2) measure the narrativity of large digital corpora of textual data, and (3) understand how this important linguistic feature varies along a continuum. [ABSTRACT FROM AUTHOR]

Narrative transportation is a state of total immersion that arises when one becomes engaged in a story. In Cohen et al. (2015), participants viewed a suspenseful film either with order of scenes intact or scrambled (out of chronological order). Participants had to remember to raise their hand every time they heard a film character say the word "gun." Results revealed participants were less likely to remember this instruction in the intact condition because their attention shifted away from processing their own goals to the goals of the protagonist. In three studies, we examined the boundary conditions of this effect by including a spoiler by telling participants the film ending (Study 1), having participants view the film individually or in groups (Study 2), and offering a reward incentive (Study 3). Overall, results showed that knowing the ending of the story did not improve performance, however, offering an incentive did boost goal maintenance. Implications of these findings are discussed. [ABSTRACT FROM AUTHOR]

The purpose of this study is to examine the impact of narrative transportation and trust on behavioral intention related to the luxury hotel industry. Data analyses is based on responses from 268 Instagram users who answered an online survey. The conceptual model was evaluated on Smart PLS4 through the PLS-SEM approach. Results indicate the trust in SNS and narrative transportation have a positive influence on e-WOM intention as well as on visit intention. The impact of trust and narrative transportation on visit intention are mediated by e-WOM intention. Empirical evidence supports the moderating role of social interaction. [ABSTRACT FROM AUTHOR]

Our project uses the narrative policy framework (NPF) to explore narrative effects on attitudes about transgender rights. The framework focuses on the stories that are told about public policy. As opposed to conceptualizing communications as informational, NPF suggests that getting lost in the story is primary for attitude change. We also incorporate a perspective taking exercise to examine its effects on individual attitudes. Using an experiment on 1784 American adults, we found that individuals who received the inclusive transgender policy narrative by either watching or reading the narrative held views more supportive of transgender rights, with the effect greater for watching than reading. Those who experienced greater narrative transportation, being more lost in the story, reported more supportive attitudes. We further find that those with traits that lead them to become more imaginatively involved in stories occasionally are more greatly affected by watching policy narratives than those who are less imaginatively involved. However, perspective taking did not influence attitudes and weakened the treatment effects of the narratives. Our findings suggest stories can affect policy attitudes and beliefs, which may be conceptually distinct from traditional framing‐based accounts and implies distinctive causal mechanisms that result in attitude change. [ABSTRACT FROM AUTHOR]

In recent years, interactive multimedia guides have become increasingly common in museums, exhibition spaces, and tourist attractions. Over the past decade, Hsin Beitou government and local residents have launched a series of reform movements for local tourism. During the research process, it was found that the current planning of attractions lacks pre-tour guidance and itinerary arrangements. In on-site surveys, tourists expressed uncertainty about the route guidance of the attractions, and their itineraries usually began upon arrival at the destination or by searching for fragmented video materials beforehand. Through this research, the design of different types of videos, including narrative attraction animation videos, influencer videos focusing on attractions, and videos solely introducing attractions, were explored to investigate their impact on viewer attitudes and travel motivations. Previous studies have mainly focused on one-sided tourism discussions. This thesis, however, conducted field surveys, preliminary studies, and interviews to connect cultural and historical tourist attractions into a complete narrative-guided video. Drawing on literature research and analysis of narrative transportation theory, story-based tourism marketing, and video tourism, the thesis designed a video that provides clear and concise travel guidance, saving tourists' time. The 3 types of videos, including narrative animated tour video, influencer tour video and attraction introduction video were provided for tourists to explore the impact of these 3 videos on their travel motivations and the narrative transportation effectiveness. The study employed a questionnaire based on the narrative transportation theory and Likert 5-point scale to understand the satisfaction of the participants with the narrative-guided video and their motivation to visit the attractions. Based on literature research, this study connected significant attractions of Hsin Beitou area to create a narrative-guided video called "Hsin Beitou Healing Notebook". The content of the video was designed according to Gerrig's TIM scale, which includes The TIM scale included 11absorption propensity items and one imagery ability item capturing its major dimensions of cognitive, affective, and imagery involvement. The narrative of the video focused on a Japanese wounded soldier revisiting old sites in Hsin Beitou and recalling his experiences of healing after World War II. From this narrative, nine highlights of Hsin Beitou tourism were identified. The study applied narrative transportation theory to tourism, examining the impact of video design on tourists' travel motivations, using narrative-guided video design as the research method. [ABSTRACT FROM AUTHOR]

What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographer's perspective and elucidating key story elements that can help satisfy viewers' needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographers' etic and viewers' emic use and evaluation of the videographic method. [ABSTRACT FROM AUTHOR]

Approximately 80 million US adults-one in four-are infected with the human papillomavirus (HPV), which causes cancers of the cervix in women, cancers of the anus, penis, and throat in men, and genital warts in both sexes. Although HPV vaccinations are safe, effective, easily affordable, and readily available, a substantial percentage of parents resist recommendations to vaccinate their children against HPV. The current study tests the effects of different vaccination advocacy message strategies on attitudes toward HPV vaccination. Study participants (N = 963) were randomly assigned to one of four message conditions (a narrative story, an informational fact sheet, an appeal from an expert spokesperson, or an identical appeal from a nonexpert spokesperson) and assessed for change in attitude toward HPV vaccination along with levels of elaboration, narrative transportation, and freedom threat caused by the messages. Analyses showed that the messages' effects on attitude change were mediated by transportation and moderated by freedom threat. With the informative, expert, and nonexpert messages, increased message engagement produced increased freedom threat. With the narrative message, increased message engagement produced reduced levels of freedom threat. For risk communicators and planners of health interventions, the results suggest benefits for using a nonexpert advocacy message when levels of message engagement are expected to be low and using a story-based narrative advocacy message when levels of message engagement are expected to be high., (© 2025 Society for Risk Analysis.)

Storytelling constitutes a promising tool in destination brand communication. Yet, although it also emerged as an important research field, studies on how individual story elements impact story persuasiveness are scant. This study investigates the impact of the storyteller as a narrative element (third person vs. first person) on tourist response. Findings show that first-person compared to third-person storytellers significantly increase engagement on social media, destination brand image, and tourist visit intentions. They further foster narrativity and social tone of text as well as tourist perceptions of narrative transportation and social presence. Processes of narrative transportation and social presence explain the effects of the storyteller on destination brand image and tourist visit intentions. Overall, the study expands our theoretical knowledge about organizational storytelling and supports destination managers in the design of effective destination brand stories. [ABSTRACT FROM AUTHOR]

Drawing on the literature related to value cocreation and narrative transportation, this study proposes a framework for examining the relationships among consumer and livestreamer value cocreation behaviors, consumers' mentally simulated experiences, and their intention to continue using livestreaming services. Purposive and snowball sampling were used to recruit survey participants. A total of 463 individuals were enrolled to test the research model and its hypotheses. The value cocreation of consumers and livestreamers affects consumers' mentally simulated experiences, which in turn affect their intention to continue using a livestreaming service. To verify this finding, a post hoc in‐depth interview was conducted with an e‐commerce manager with extensive experience in producing livestreaming programs. This study differs from previous works in this area in that it focuses on what drives consumers to use livestreaming services and examines the effects of value cocreation on consumers' mentally simulated experiences, narrative transportation, and their intention to continue using livestreaming services. [ABSTRACT FROM AUTHOR]

Copyright of Tourism Tribune / Lvyou Xuekan is the property of Tourism Institute of Beijing Union University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A post-test only experimental design evaluated the empirical influence of three 2016 National Forensic Association final round oral interpretation performances (two Dramatic Interpretations and one Prose Interpretation) on entertainment (parasocial interaction, identification, and narrative transportation); the capacity of entertainment to elicit enjoyment; and the capacity of entertainment to elicit persuasion (i.e., changes to attitude valence and attitude importance) through the mediating process of reduced counterarguing against subjective interpretations of arguments in the oral interpretation performances. The influence of oral interpretation on entertainment, enjoyment, counterarguing, and persuasion was substantially similar to that found in the larger body of empirical scholarship investigating other mediated forms of narrative persuasion. [ABSTRACT FROM AUTHOR]