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In the 'Rust Belt' city of Geelong in Victoria, Australia, discourses of young people's enterprise and innovation provide a counter-narrative to the prevailing material and symbolic consequences of industrial decline, job losses, and the growing insecurity of employment and income. GT Magazine is a weekly, large circulation magazine in Geelong with a significant focus on the activities and aspirations of enterprising young people. In this paper, we examine, by utilising techniques of content analysis and discourse analysis, the particular ways in which young people's innovation and enterprise are framed and enacted in GT Magazine. Our analysis reveals that 'youth' and 'enterprise' are, in GT Magazine, given an embodied form that is powerfully marked by aestheticised, normalised enactments of gender, class and race. In doing this work, we make productive contributions to three key themes in contemporary youth studies: new work orders and the youthful self as enterprise; the gendered and aesthetic dimensions of affective labour in these new work orders; and the emerging spatial turn to examine young people's embodied, place-based experiences of employment and enterprise. We seek to make problematic the sense that solutions to multiple disruptions and crises in capitalism and the environment are to be found in young people's enterprise. Particularly when that enterprise is given form in ways that are aestheticised, gendered, classed, individualised and responsibilised. [ABSTRACT FROM AUTHOR]