This study reports major, trace, rare earth and platinum group element compositions of lava flows from the Vempalle Formation of Cuddapah Basin through an integrated petrological and geochemical approach to address mantle conditions, magma generation processes and tectonic regimes involved in their formation. Six flows have been identified on the basis of morphological features and systematic three-tier arrangement of vesicular-entablature-colonnade zones. Petrographically, the studied flows are porphyritic basalts with plagioclase and clinopyroxene representing dominant phenocrystal phases. Major and trace element characteristics reflect moderate magmatic differentiation and fractional crystallization of tholeiitic magmas. Chondrite-normalized REE patterns corroborate pronounced LREE/HREE fractionation with LREE enrichment over MREE and HREE. Primitive mantle normalized trace element abundances are marked by LILE-LREE enrichment with relative HFSE depletion collectively conforming to intraplate magmatism with contributions from sub-continental lithospheric mantle (SCLM) and extensive melt-crust interaction. PGE compositions of Vempalle lavas attest to early sulphur-saturated nature of magmas with pronounced sulphide fractionation, while PPGE enrichment over IPGE and higher Pd/Ir ratios accord to the role of a metasomatized lithospheric mantle in the genesis of the lava flows. HFSE-REE-PGE systematics invoke heterogeneous mantle sources comprising depleted asthenospheric MORB type components combined with plume type melts. HFSE-REE variations account for polybaric melting at variable depths ranging from garnet to spinel lherzolite compositional domains of mantle. Intraplate tectonic setting for the Vempalle flows with P-MORB affinity is further substantiated by (i) their origin from a rising mantle plume trapping depleted asthenospheric MORB mantle during ascent, (ii) interaction between plume-derived melts and SCLM, (iii) their rift-controlled intrabasinal emplacement through Archean–Proterozoic cratonic blocks in a subduction-unrelated ocean-continent transition zone (OCTZ). The present study is significant in light of the evolution of Cuddapah basin in the global tectonic framework in terms of its association with Antarctica, plume incubation, lithospheric melting and thinning, asthenospheric infiltration collectively affecting the rifted margin of eastern Dharwar Craton and serving as precursors to supercontinent disintegration. Keywords: Cuddapah basin, Vempalle lava flows, Sulphide fractionation, Partial melting, Plume-lithosphere, Intraplate rifting