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The dispersion of titanium dioxide (TiO2) determines the performance of TiO2-based formulations in cosmetic and coating applications. In particular, the chemical and structural characteristics of the surfactants used to prepare TiO2 dispersions are significant. However, the influence of surfactants on TiO2 dispersion quality has not been systematically investigated. In this study, we observed the effects of the ionic character of commercial surfactants on the dispersion stability and UV-blocking efficacy of TiO2. Among the experimental surfactant groups, anionic sodium dodecyl sulfate was efficient in stabilizing TiO2 as a water-in-oil formulation and enhancing its UV-blocking efficacy. Furthermore, an anionic fatty acid as a surfactant with a longer alkyl chain length was sufficient to stabilize the TiO2 formulation, which also displayed the highest UV-blocking efficacy, comparable to the values of commercial TiO2-based cosmetic products. [ABSTRACT FROM AUTHOR]