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The Agro-innovation Broker (AIB) concept was introduced by the European Commission solely to increase the vast spread of innovative solutions in Agriculture. The concept can be perceived as an intermediary between the demand and supply of agricultural research and extension services. This paper’s results are derived from the international research work that aims to develop a training curriculum in the field of agricultural innovation services with effective materials to boost capacity building actions in Central and Eastern European Countries (CEE). Based on consultations with stakeholders, the Hungarian situation analysis allowed comparison with other CEE countries and the expansion of an AIB vocational training curriculum. It helps to better understand the needs of agricultural innovation services through a clear view of advisors’ competences. Our results suggest that apart from the similar knowledge requirements and skills of AIBs across CEE countries, country-specific expectations and needs should be addressed in AIB training.