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Up to half of Malaysia's private higher education institutions could be forced to close if the country's private higher education sector were to collapse, leaving only those with substantial financial support to remain open. More than half of the country's small businesses have shut down due to the Covid-19 coronavirus, which has almost likely pushed the country into recession. This has worsened the prognosis for the already troubled university sector. Hence, student loyalty is another proven solution in combating these challenges. The purpose of this research is to look into and analyse the impact of service quality, university image, student satisfaction, and loyalty at private universities in Kedah, Malaysia. As this paper is a pilot study, therefore 150 questionnaires were distributed to target respondents. SPSS was used to analyse the 86 samples of private university students in the northern region of Malaysia. Findings postulate that only service quality, commitment and satisfaction affect a loyalty among private university student in northern region. This study helps institutions, teachers, and policymakers understand what makes private university students want for them to keep loyal with the universities. [ABSTRACT FROM AUTHOR]

This study aims to investigate the factors that may influence students' satisfaction on online learning platforms, the extent to which they are satisfied with their use of online learning platforms, and the effects of switching from traditional classroom instruction to online instruction on undergraduate students. This study employs a quantitative research methodology. Using a survey method, data were collected from voluntarily participating individuals. Using SPSS, the significance of the collected data was then determined. This study discovered that all variables (Internet Accessibility, University Facilities Performance, Discipline, Flexibility, and Teaching) have a positive, albeit weak, correlation with Student Satisfaction. All variables (IA, T, DP, F, and UFP) are positively significant with respect to the dependent variable (SS), but the relationship between the variables is weak. Internet accessibility (IA) and Teaching (T) were discovered to share a moderate amount of variance. Flexibility (F) and Discipline (DP) share a small degree of variance. In contrast, University Facilities Performance (UFP) has a high degree of common variant. [ABSTRACT FROM AUTHOR]

In the civilized era, artificial intelligence (AI) is the imitation of human intellectual functions by machines or computer systems. It is challenging for e-retailers to offer customised discounts despite the unlimited product selection in an online store at the same time, satisfy customers' expectations while providing a distinctive customer experience. To provide clients with real experiences, recommendations and products must be tailored to their preferences and needs. Therefore, the purpose of this study was to ascertain whether generation Z consumers embrace the use of artificial intelligence (AI) in online buying. This study also aimed to provide recommendations and insights for SMEs to learn more about adopting AI that will enhance their online businesses. For this study, an online survey with quantitative approach is used and gathered 135 respondents. The data were examined by using SPSS version 25. The results of the correlation study showed that each component significantly increases the adoption of AI in online purchasing. The regression research showed that technology literacy has a negative impact on artificial intelligence (AI), while all independent factors (perceived utility, perceived ease of use, and trust) have significant positive impacts on AI (AI). The R² value of the study which is 0.364 indicated good model fit. Due to the AI assistant's constant availability, customers may ask simple questions and report minor difficulties at any time without having to wait for a response. The analysis of client data also helps the online retailer better understand its customers and emerging trends. Thus, advantages like enhanced usability and customisation that satisfy consumer needs and expectations strengthen customer loyalty and boost corporate revenues over the long run. [ABSTRACT FROM AUTHOR]

Malaysia ranked 14th in entrepreneurship in 2021. This shows that the Malaysian government has promoted entrepreneurship at the tertiary level. Not all graduates become entrepreneurs. Instead of starting a business, graduates take low-paying jobs unrelated to their skills. This study examined private university students' intentions to become entrepreneurs and their motivation, creativity, attitude, ability, and university ecosystem. Additionally, this study examined the mediating effect of motivation on creativity, attitude, ability, university ecosystem, and entrepreneur intention among private university students. SPSS was used to analyse the 215 samples of private university students in the northern region of Malaysia. Findings postulate that only motivation and attitude affect a student's intention to become an entrepreneur. Motivation mediates between students' attitudes and entrepreneurial intentions. This study helps institutions, teachers, and policymakers understand what makes private university students want to start their own businesses. This means that strategies and policies can be changed in the future to encourage private university students to go into the entrepreneurship field. [ABSTRACT FROM AUTHOR]