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The purpose of this study is to analyze what strategic choices the company can make in order to survive with the future situation. The key concept in this research is strategy formulation, where the quantitative method used includes industrial management steps applied by PT Siantar Top Tbk in facing processed food business competition. The results of research on the internal and external environment get the strengths, weaknesses, opportunities, and challenges (SWOT) of PT Siantar Top Tbk. The SWOT analysis is then entered into several matrices, including EFE and IFE, CPM, TOWS, SPACE, BCG, IE, GSM, and QSPM. The final recommendation obtained is that the strategic choice of PT Siantar Top Tbk is to diversify product segments, and focus on expanding overseas markets by utilizing digital technology, optimizing e-commerce platforms to expand product range and reach a wider audience efficiently. [ABSTRACT FROM AUTHOR]

The purpose of the study was to determine the effect of customer engagement on purchase intention in Kimia Farma services in Surabaya. Data were collected through a survey with 106 respondents. The data used in this study is primary data obtained from online questionnaires. The respondents of this research are members of Kimia Farma who shop in in Kimia Farma. The sampling technique used was non-probability sampling. This research is quantitative research with statistical testing using Structural Equation Modeling (SEM) with Partial Least Square (PLS) is used to perform data analysis. In this study it was found that there is a positive influence between customer engagement and perceived value. There is a positive influence between customer engagement and customer satisfaction. There is a positive influence between customer engagement and purchase intention. There is a positive relationship between perceived value and customer satisfaction. There is a positive influence between perceived value and purchase intention. There is a positive influence between customer satisfaction and purchase intention. There is a negative influence between customer uncertainty and purchase intention. [ABSTRACT FROM AUTHOR]

This study is planned in the functional area of Trade Finance Methods used by trading companies globally and in Singapore with focus to study on effectiveness in each method. While arriving at the effectiveness of the trade finance method the effort has been to include not just the cost or pricing dimension but also risk mitigation aspects as well as the documentation intensity translating to the convenience factor of the method. Research further attempted to explore importance accorded to country risk element over the counterparty risk by banks while pricing the trade finance product offered to the trading companies. Research aim is to quantify and validate the general understanding on the effectiveness of trade finance techniques employed by the trading companies. Researcher has explored and analysed the relationship or interrelationships between variable - cost effectiveness, risk mitigation and documentation aspects of commonly used trade finance products, so as to obtain effects by causative factors (Creswell, 1994) to have a great insight into the overall effectiveness of the trade finance products being used by the trading companies. Researcher employed 'Survey' methodology to articulate research questions and hypothesis in the field. Researcher designed and administered the questionnaires to specific set of banking professionals & representatives of trading companies active in trade finance areas. Sample of trading Companies and Banks was carefully selected using stratified random probabilistic sampling approach. Data collected was analysed using non-parametric statistical packages to establish association like chi-square (X2) and the extent/ degree of association like spearman correlation coefficient (or rs). Researcher concluded that documentation has been sighted as major reason for its lower use as a source of trade finance. Based on the results it can be reasonably deduced that documentation intensity might affect rationality significantly while choosing between letter of credit vis-à-vis other source of finance such as Bill discounting. It can be reasonably inferenced that increased documentation might have resulted in a risky practice of going for clean invoice financing where use of letter of credit would have been optimal from the risk management perspective of the trading companies. Research concluded that country risk is more potent factor considered by the banks where documentary credit like Letter of Credit is extended while creditworthiness might influence pricing where trading company goes in for other trade finance methods such as invoice financing. [ABSTRACT FROM AUTHOR]