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Since Hugo Chávez Frías assumed the Venezuelan presidency in 1999, Venezuela has strengthened ties with most of its Latin American neighbors, particularly those where sympathetic leftist administrations also managed to assume power, including Argentina. With our analysis we show: 1) that Argentine media, divided between pro- and anti-government positions, presents a polarized view of chavismo; and 2) that Argentine public opinion regarding Chávez is not necessarily divided on the basis of ideological affiliations (left-right), but rather by the rejection or support of the former Argentine government. With these findings, we argue that in such a polarized information environment, chavismo is a polarizing issue and a tool that can be exploited in the domestic realm. Desde la asunción de Hugo Chávez Frias a la presidencia en 1999, Venezuela estrechó vínculos con la mayoría de los países latinoamericanos, particularmente con aquellos donde también arribaron al poder administraciones con orientaciones de izquierda, incluyendo Argentina. Con este análisis demostramos que: 1) los medios argentinos, divididos en un clivaje gobierno-oposición, presentan una visión polarizada repecto al chavismo; 2) que la opinión pública argentina respecto a Chávez no está necesariamente dividida en base a afiliaciones ideológicas (izquierda-derecha), sino por rechazo o apoyo al gobierno Kirchnerista. Con estos hallazgos argumentamos que en un entorno de información polarizado la percepción que se tiene del chavismo es un tema polarizador y una herramienta que puede aprovecharse para obtener ventajas en el escenario doméstico.

Since Hugo Chávez Frías assumed the Venezuelan presidency in 1999, Venezuela has strengthened ties with most of its Latin American neighbors, particularly those where sympathetic leftist administrations also managed to assume power, including Argentina. With our analysis we show: 1) that Argentine media, divided between pro- and anti-government positions, presents a polarized view of chavismo; and 2) that Argentine public opinion regarding Chávez is not necessarily divided on the basis of ideological affiliations (left-right), but rather by the rejection or support of the former Argentine government. With these findings, we argue that in such a polarized information environment, chavismo is a polarizing issue and a tool that can be exploited in the domestic realm.