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This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies.

This article presents the findings of the second stage of an international collaborative research program designed to map, explicate, and compare the main elements of the managerial role performed by communication/ public relations practitioners working in a range of organizational settings and different cultural contexts. It builds on earlier qualitative research among U.K. and U.S. public relations practitioners designed to uncover the nature of the managerial roles they perform. In this study, a survey distributed to 900 U.K.-based communication practitioners was factor analyzed, revealing a five-factor interpretation, which suggests a more contemporary, empirically based conceptualization of key dimensions of the communication manager's role than currently offered by the traditional manager role typology advocated within the existing public relations roles literature.

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured