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Copyright of Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie is the property of Silesian Technical University, Organisation & Management Faculty and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

E-business is a rapidly growing segment of the Polish economy. In the years 2007-2013 in the framework of the Operational Programme Innovative Economy launched an action that would further accelerate and intensify doing businesses online. It is measure 8.1 "Support business activity in the field of electronic business". The primary objective of this article is to analyze and evaluate the functioning of Measure 8.1 " Support business activity in the field of electronic business " OP IE in years 2007-2013. Completion of this action gives chance to look at the assumptions and objectives underlying the measure 8.1, as well as achieved effects of the abovementioned program. Taking into consideration both positive and negative impacts of the program, the author is inclined to rather positive assessment of the functioning of the measure 8.1 OPIE. It consists of a number of created new e-businesses, running their e-services, the supply of new e-business' staff, and above all to motivate many people to create an e-business idea. On the other hand, the basic problem was the heavily formalized and quantitative formula for the evaluation of potential beneficiaries. [ABSTRACT FROM AUTHOR]

Social networks allow you to interact with other users with similar interests or from the same social circle. Social media enable the exchange of information in a quick and informal cross-section of the virtual community. This characteristic of social network services is a prerequisite for their popularity, especially for younger people with so-called generation Y. The Y generation distinguishing feature is proficiency in the use of information and communication technology (ICT). Social networks are characterized by high marketing potential. Non-formal nature of marketing communications, its volume and dynamics particularly suited to creating a brand image in the eyes of a young client. Users of social networking sites can interact not only with other persons (friends), but also with companies (brands). The company profiles (Fan Page) delivers the brand message in an attractive way for young audiences. The primary objective of this paper is the analysis and evaluation of interaction of Facebook.com young users with the brands being maintained and built through the Fan Page. To achieve the objective author carried out empirical studies among Facebook.com users' aged 18-32 years. [ABSTRACT FROM AUTHOR]

Social media enables the gathering of Internet users around the common interests, views and ideas. The main distinguishing feature of social media is the ability to create user generated content (UGC) and widespread use it across the virtual community. Examples of social media are social networking sites (Facebook.com 'service at the head), but also forums and discussion groups, blogs, video sharing services. Social media is characterized by the transaction potential. In the context of support and the establishment of ties between members of the community, there is also the exchange of information that shape the process of purchasing an Internet user. Depending on the source of the impact (community members or businesses, such as lead e-shop on their funpage on Facebook.com), changing the nature of the purchasing process, either at the stage of looking for information about the product / service, either at the stage of making final purchasing decisions. Social commerce generally speaking means using social media in e-commerce. The primary objective of this article is to analyze and evaluate the role of interaction in virtual communities (reflected in social media) on the process of purchasing. The secondary objective is to discuss the matter of social commerce, as well as an indication of synonymous expressions [ABSTRACT FROM AUTHOR]