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Background and Study Aim. Mental imagery and self-talk are two important mental skills that are used for improvement of performance and learning of motor and sport skills. This study aimed to investigate the effect of positive/negative mental imagery and positive/negative self-talk on learning of soccer kicking skill. Material and Methods. Participants included 48 young soccer player students. Participants were soccer player students with mean age 18.44 and SD=.88 years. After selecting the sample and filling out the personal detail form, the imagery and self-talk instructions, the method of completing mental imagery questionnaire, Moore-Christine kick-skill test instructions, and principles of free kick at soccer were explained to participants. Then, the mental imagery test and kick-skill test were run in 4 blocks of 4 attempts and the results were recorded. Based on their pre-test scores, the participants were divided into 4 groups. The acquisition sessions were held for 3 weeks and 2 sessions per week, with 8 blocks of 4 trials (32 trials) per session. The data was analyzed using one-way ANOVA, mixed ANOVA, and two-way ANOVA tests at different learning stages (significance level= 0.05). Results. The results of data analysis showed that positive imagery and positive self-talk groups performed significantly better than negative imagery and negative self-talk groups. Also, due to the significance of interactive effect of imagery × training sessions, it was found that the positive imagery groups performed significantly better than negative imagery groups from the third session onwards. Conclusion. According to the results, it was recommended that trainers use this aspect of self-talk at early stages of training. Also, the positive imagery can be emphasized by increasing the training sessions in more skilled individual.

Purpose Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior. Design/methodology/approach These beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied. Findings The results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs. Originality/value The present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion.

The purpose of this study is to recognize the effective factors and Prioritizing of the validation criteria used to evaluate the natural and legal costumer's credit risk. Hence, we have chosen the central bank's branches in Isfahan (Refah, Keshavarzi, Sanat o Madan, Maskan, Sepah) as the statistical sample. Therefore the required information gathered by questionnaires from selected bank's credit officials and analyzed by Expert Choice software. After studying the theoretical bases and former researches, first of all, we have recognized the main variables of the credit evaluation used by banks and among them we have chosen four variables (personality, conditions, financial situation, and assurance) along with sub-variables. Then using the respondents' opinions and AHP Fuzzy method, the validation criteria of Isfahan banks' costumers is ranked. Implying the authentication of the economic and financial theories in effective factors on credit risk's domain, we could predict that the effective factors on banks costumers' risk do not have the same weight and some of the variables in costumers' credit risk evaluation have more importance than the others.

The purpose of the present paper is to examine effect of effect of appropriate marketing mix strategies on Iranian protein products export performance. 4P (Price, Product, Place, Promotion) were selected as marketing strategies. The data used to test the hypotheses were collected through an online standard questionnaire. The respondents were asked to rate on the scale between strongly agree and strongly Disagree. Reliability of questionnaire was measured using Cronbach Coefficient Alpha. The results show that export performance was affecting all factors except of promotion. Generally, the findings indicate that export development of Iranian protein products is affected by the use of appropriate marketing strategy. Thus, exporters can improve their performance with select appropriate marketing strategy.

The purpose of this study is to investigate the role of personality traits in perfectionism orientation among Isfahan Melli Bank employees. The statistical population of this study consists of the employees of Melli Bank in the city of Isfahan in the third season of 2012. The sample size was 150 and then the respondents were selected by random sampling method. Data collection instrument was self-administrated questionnaire that included 56 items in order to measure the variables. So as to examine the validity of the questionnaire, content validity was used and afterwards, the questionnaire was corrected and modified by some faculty members. After conducting a primary sampling, the final version of the questionnaire was developed. Also Cronbach’s Alpha was used to examine reliability of the questionnaire whose coefficient was 87% which is an acceptable value to confirm the reliability. In order to analyze the data and conclude the results, descriptive and inferential statistics were used. Pearson correlation coefficient and regression test are the most important statistic tests that were used in the present study by SPSS. The results of this study indicate that there were significant relationships between personality traits and perfectionism orientation. Also the results show that significant relationships were found between perfectionism and dimensions of personality traits (extraversion 0.135, sig: 0.000; agreeableness 0.135, sig: 0.000; consciousness 0.151, sig: 0.000; emotional stability 0.265, sig: 0.000; and openness to experience 0.183, sig: 0.000).

Justice isn’t new concept, but it considered and attended during past times. This is one of the most important concerns of human being from past to now is implementation and realization of justice. Also justice is one of the most important issues that its realization leads to development and improvement of societies. Therefore the main purpose of this study is to investigate justice from management scientist’s perspective and then social and organizational justice and their different types have been examined.