This thesis is based on the term “Mobilisten” (The Mobilist), which was the result of a future workshop where 12 urban planners created a vision for how to succeed in the future mobility planning in Denmark. This workshop was a part of ‘Formel M’, a greater project in Denmark in the period from 2011-2014, and its purpose was to gain a broader perspective regarding how public authorities (Municipalities, Regions and the State) and private actors could work with mobility planning. The greater purpose has been to gain more knowledge in the field of Mobility Planning and to broadening the use of working strategically with mobility plans. This was to reach a more collective sustainable urban development in cities and towns in Denmark. In the Danish planning field, the term Mobility Planning is used as a broader term for Mobility Management which combines the physical aspects of transportation planning with a management approach to reach multiple aspects in the planning strategies of political goals for the future development of the city. “Mobilisten” is a type of traveller which is open and flexible and use various types of transportation modes on their daily commute such as walking, biking, public transportation and cars. The project ‘Formel M’ has defined how this type of traveller behave, but they have not clearly defined this behaviour in terms of the incentives behind these transportation choices. The main purpose of this research is to clarify the definition of “Mobilisten” and to reach narratives of the subjects and their incentives for modes of transportation through qualitative interviews. These subjects are chosen from research criteria which include citizens who have a broad access to multiple modes of transportation and are flexible and open in their choice of transportation in their daily commute. The empirical data has been analysed using the notion of motility which is a way of understanding how we organise our capacity of movement in our daily lives. It became evident through the empirical data, that in order for “mobilisten” to function as a guideline for the public authority, they have to revise the term, as they would benefit from developing strategic plans and objectives which is in favour of “mobilisten”. It is therefore argued through this research that the public authorities must rethink their way of producing strategic planning. This argument is grounded in theoretical perspectives on how to approach strategic planning in practice. The foundation of the knowledge used to produce the objectives in the strategic work should be “mobilisten” (the citizens) and not expert knowledge. Thereby, the urban planners become the strategy developers and not the strategy makers which will be in favour of the citizens and the mobility planning.