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Could your bank benefit from introducing a smart phone application? After all, mobile technology is everywhere. More than 30 million iPhones have sold and nearly 100,000 applications are available online. [...]

The opportunities presented by branded mobile channels for consumer companies and mobile operators are discussed. Branded mobile channels can create interactive customer relationships, leading to a deeper engagement. Other benefits of branded mobile portals, such as improved brand loyalty, are also examined.

An Interactive Advertising Bureau report shows that graphical banners, text, video, device recognition, and user interface are among the existing forms of mobile advertising. Other display opportunities offered by mobile devices are games, push-publishing environments, and passive display. Forecasts for mobile advertising are also given.

Mobile advertising is an area of mobile (m-) commerce expected to experience tremendous growth in the next five years. This paper explores consumers' perceptions and attitudes towards mobile advertising via SMS through a sequential, mixed-methods investigation. Four factors were identified and demonstrated a significant impact on mobile advertising acceptance: permission, content, wireless service provider (WSP) control, and delivery of the message. This guided the development of a revised and empirically tested model of m-advertising consumer acceptance, using a scenario approach. The findings also suggest that marketers should be optimistic about choosing to deploy mobile advertising, but to exercise caution around the factors that will determine consumer acceptance. The paper concludes by presenting the revised model, and with further discussion and directions for future research.

It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto [...]

NO QUESTION, PLACING ADS OR BRANDED apps on mobile phones promises to be the Next Big Thing. The problem? People have been saying that for the last three years. Or, [...]

NO QUESTION, PLACING ADS OR BRANDED apps on mobile phones promises to be the Next Big Thing. The problem? People have been saying that for the last three years. Or, [...]

Byline: Jon Gold Devices running Google's Android operating system have dethroned Apple's iPhones and iPads as the biggest drivers of worldwide mobile ad traffic, according to a new study from [...]

Small to misize businesses are gearing up to throw more of their advertising budgets into the mobile space, according to a survey conducted by Borrell Associates on behalf of Pontiflex, [...]

The smartphone has fast become indispensable to many consumers, but the value of switching off should not be underestimated, writes Nicola Clark. If the first thing you look at in [...]

After many false starts, QR codes are finally taking off CEREAL boxes are, by and large, poor works of literature. Yet many people sit at breakfast reading them over and [...]

The oldest ad medium and one of the newest make unlikely bedfellows. But technology is bringing the best out of both, two outdoor specialists say. GRANT BRANFOOT SALES DIRECTOR, OUTDOOR [...]

mobile The Internet Advertising Bureau has urged advertisers to be more creative in their approach to mobile advertising and shed the 'one size fits all' approach. The IAB says mobile [...]

Agents must always keep up with customers' demands and habits, and two new reports from Amadeus reveal that when it comes to booking travel, their demand for mobile services is [...]

Are location-based marketing and apps the new holy grail of advertising, Matt Williams asks. When Sir Martin Sorrell makes an observation, people tend to listen. So when the WPP boss [...]

Byline: Daniel Wolfe Obopay Inc. is trying to simplify its payments system with text messages. The company has refined a tool that can initiate transfers with texts, one of several [...]

Byline: KUNUR PATEL What a difference an "i makes. When Steve Jobs introduced Apple's very own mobile ad unit, the iAd, on a stage in Cupertino, Calif., the mobile ad [...]

Spending on mobile display ads in the U.S. is around $313 million today, but this will almost quadruple to exceed $1.2 billion in 2015, according to ABI Research. That means [...]

Today is tomorrow. But will tomorrow soon be yesterday?The digital landscape becomes more evolved and sophisticated daily, allowing consumers and marketers to use new tools in ways that were just [...]

Today is tomorrow. But will tomorrow soon be yesterday?The digital landscape becomes more evolved and sophisticated daily, allowing consumers and marketers to use new tools in ways that were just [...]

RANCHO CUCAMONGA, Calif.-Much of the R&D at CO-OP Financial Services is being directed toward image-deposit services. By year-end, CO-OP will have a teller capture program along with mobile deposit, said [...]

If the iPad ushers in a browser-based ecosystem, will it really be the full-fat web in your hand? The arrival of the iPad and the renaissance of tablet computers in [...]

Byline: Bill Singleton There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what [...]

There is no consensus in adland on how to cope with mobile marketing, John Tylee discovers. Deciding how best to capitalise on the growing importance of mobile marketing presents agencies [...]

Here's good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here's some bad news: Potential customers will hang [...]

The adoption of smartphones, tablets, and other mobile communications devices has changed the way that providers of products and services engage with their customers. There's little doubt that mobile engagement [...]

It has been an incredibly important year for mobile, if not in terms of revenue then certainly because of the foundations that have been laid for sustainable growth. The channel […]

Damian Ryan Head of digital international, Results international, co- author of Understanding Digital Marketing The popularity of social networking and its migration to mobile will fuel consistent growth in mobile […]

Smarter apps and a growth in technological availability mean mobile traffic levels could go into orbit next year As 2009 draws to a close, nma mobile has been gathering opinion […]

Is pay-per-call on the way in 2010? Rick Gleave, group head of mobile, Trinity Mirror "Mobile banners haven't really worked out well so I think 2010 will reinforce the importance […]

As an increasing number of digital and integrated agencies launch mobile divisions, the role of pure-plays is coming under scrutiny High-spending mobile brands including Coca-Cola and Unilever have questioned the […]

Byline: KEN MAGILL Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could finally [...]

Two or three years ago the mobile advertising space was sparsely populated, with a few major networks that served banner ads to operators. Today new models are emerging, coupled with […]

Americans have grown somewhat accustomed to being behind the curve in mobile technology. While we may be on the forefront of creating the latest digital technology--the Web itself, social networking [...]

53% of consumers bought their most recent mobile handset online, finds a study from YouGov. pounds 3.5bn will be spent globally on mobile marketing by 2014, says Juniper Research. 1 [...]

BEND, Ore. - Rudy Dory is retooling his mobile-marketing program. In the latest example of a food retailer marketing to consumers via their mobile phones, Dory, owner of Newport Avenue [...]

Mobile phone advertising could make up 5% to 10% of global ad spending within five years, according to a Microsoft advertising executive. Scott Howe, Microsoft's VP of advertising and publisher […]

The economic downturn has led to a downward trend for advertising, but the mobile market is bucking that trend, according to a new report from Jupiter Research. The report, which […]

Alcatel-Lucent is launching a product that will enable carriers to deliver advertisements to its customers based on their location. The company is teaming with the mobile ad company 1020 Placecast […]

The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 [...]

Mobile advertising startup JumpTap is taking on Google and Yahoo by launching a pay-per-click advertising network. The network, called TapMatch, lets advertisers bid on keywords and categories, and have their […]

Coghead Failure Highlights Risks Of Cloud Computing Cloud computing is growing, with Google now monetizing its App Engine. But no matter who the vendor, customers should have a good emergency […]

BARCELONA (Reuters)-After years of hype and hot air, advertising on mobile phones finally appears to be making some headway, boosted by the popularity of smartphones such as Apple's iPhone and […]

After taking to mobile marketing in a big way in its early days, car brands have since put on the brakes, uncertain of its effectiveness. But this year could see […]

Mobile marketing has had a number of false starts over the years, but Alexandre Mars is convinced it's taking off, says Adam Woods. The so-called 'year of mobile marketing' has [...]

The iPhone 3G has become the top device worldwide for mobile ad traffic, according to the latest mobile metrics report from AdMob. The company offers banner and text ads to […]

Byline: Richard Tedesco Event marketing is hitting a high note in these low economic times by enabling marketers to stage effective, efficient promotions as an alternative to pricier media messages. [...]

It's hard to escape the deafening media coverage of the global iPhone 3G launch. But this isn't only about pushing a gadget; it's also about lending credibility to mobile as […]

Today's trend in family shopping is box stores. Most times, they're less expensive, offer a huge variety and the convenience of one-stop shopping. But they don't have and will never [...]