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While conspicuous consumption may be more prevalent for consumers identified as lower (vs. higher) social class, little is known about when and why they prefer conspicuousness in their consumption activities. Drawing from the conceptual perspectives of class‐based norms and self‐protection, we demonstrate the differential effects of social class on preferences for conspicuous logos and the possible explanations underlying the effects. To this end, we employ gift‐giving contexts and identify gift recipients (self‐recipient vs. other‐recipient) as an important boundary condition. Across four studies, lower‐ (vs. higher‐) social‐class consumers exhibit stronger preferences for conspicuous logos, particularly when choosing a gift for others. This effect occurs because lower‐ (vs. higher‐) social‐class consumers have a stronger desire to fit in with others and gain social status. These findings shed light on when and why lower‐social‐class consumers prefer conspicuous logos. [ABSTRACT FROM AUTHOR]

The article presents information on the articles published during 1979 to 1999, in the "Journal of Business Logistics," (JBL). During those two decades, the journal grew considerably, both in circulation and in importance to the academic and business communities. To gain a better understanding of JBL's influence on the discipline, as well as the effect of editors, authors, and authors' organizations on the journal, this article examines the work published in what has become a primary source of logistics research. The field of logistics has experienced considerable development since its beginnings in the early 1900s, much of which has taken place within the past two decades. JBL was first published in 1978 by the National Council of Physical Distribution Management. While it followed initial publication of the "International Journal of Physical Distribution and Logistics Management," by 8 years and preceded the "International Journal of Logistics Management," by 12 years, JBL has emerged as a premier logistics resource.