Search

The strategic management model generally followed by companies in the internal diagnostic analyzes criteria considered evaluations of a limited group of workers as it lacks a comprehensive, participatory and systemic that considers both the assessments of internal and external audiences. This research work aimed applies a procedure which allows the use of the image as strategic support in the effective management of Cuban hotels adaptable to other international settings. We used a sequence deductive methodology which makes a comprehensive literature review and a methodological sequence used inductive techniques such as quantitative and qualitative research: direct observation, interviews, expert consultation and questionnaire. By this method was possible to make a diagnosis based on exhaustive internal determining factors in the environment of a hotel facility, which make possible to perform more accurate strategic planning. Taking as a case study Cubanacán Hotel "Las Cuevas - La Ronda" were identified strengths and weaknesses as perfectible strong identity and image of the hotel under study. These elements were used to conduct a strategic profile of the hotel more complete basis for the reprocessing of objectives and strategies consistent with the direct action environment of the entity. [ABSTRACT FROM AUTHOR]

Copyright of TURyDES is the property of TURYDES and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The feasibility study is very important for the decision making in a project appraisal. The paper work "Feasibility economical and financial analysis for a Flux production using in a sugar cane industry" is made according to the development project for welding materials in The Center of Welding Research of the university la Universidad Central "Marta Abreu" de Las Villas, it focus on carry out a economical-financial feasibility study for Manganese Bonded Flux. This study explains the necessary elements to make a right decision about the flux investment in the national market area showing possible advantages for the national development. [ABSTRACT FROM AUTHOR]