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Purpose: The purpose of this study is to explore Generation Z (Gen Z) consumers' sustainable consumption behaviors at a university campus by examining various antecedent and moderating influencers of their sustainable consumption behaviors. Design/methodology/approach: A quantitative research methodology is used in this study. A structured questionnaire was administered (n = 279) to young college students (Gen Z consumers in the context of this study) enrolled at a large state university in the USA. The structural equation model was used to test the hypothesized relationships in the conceptualized model. Findings: Study findings show that social responsibility (feelings, engagement and expectations) and external incentives (material and social) positively influence Gen Z consumers' sustainability interests, which in turn influences their sustainable consumption behaviors (actions). Collectivist cultural values did not appear to have any statistically significant effect on Gen Z consumers' sustainable consumption interests. Moreover, learned helplessness, perceived barriers and the awareness of the consequences of sustainability consumption actions did not have any significant moderating effect on Gen Z consumers' sustainable consumption behavior. Research limitations/implications: The questionnaire was only sent to students majoring in business degrees, which may limit the generalizability of this study to broader Gen Z consumer populations. Expanding this study to include non-business students may be valuable as a next step. Replicating this study in different cultural environments of international countries could enhance the relationships identified in this study. Practical implications: Consumer social responsibility education along with material and social incentives will encourage Gen Z consumers' participation in sustainable behaviors at college campuses. Originality/value: This research provides valuable insights into understanding the importance of consumer social responsibility and external incentives in influencing Gen Z consumers' sustainable consumption intentions and behaviors. Accordingly, consumer social responsibility education and incentive programs need to be developed to encourage the participation of Gen Z consumers in sustainable consumption. [ABSTRACT FROM AUTHOR]

This paper examines whether by adopting the Stakeholder Theory Corporate Social Responsibility (CSR) adds value to corporate performance in the pharmaceutical industry. In designing and executing their CSR programs, this research reveals most pharmaceutical companies have embraced the Stakeholder Theory. To evaluate whether CSR, by adopting Stakeholder Theory, contributes to company performance, the authors developed a survey tool and surveyed pharmaceutical industry practitioners and sustainability professionals. The authors present a literature review which served as the basis to develop key hypotheses that were tested through the survey. The perception survey finds responders agree positively that CSR adds value, and the key reason for its positive effect is the result of enhanced stakeholder management. Survey results also indicate that one can view CSR as an investment where the benefits are long term. This paper also reveals potential managerial implications that may help pharmaceutical companies manage scarce resources more effectively. The authors contend that pharmaceutical companies should implement CSR programs by engaging key stakeholders in order to ensure a successful program that adds value to company bottom line. However, alignment with corporate strategy and integration into company culture are key success factors. A limitation of this study is that it focused on pharmaceutical company managers' perceptions. In order to triangulate and further refine the findings, the authors intend to compare the survey results against secondary data. Another area to probe would be examining if certain stakeholder groups have greater influence than others in company CSR strategy formulation. [ABSTRACT FROM AUTHOR]