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Byline: James Wilmore SABMiller can boost its performance in Canada by breaking away from Molson Coors and upping its marketing efforts in the country, according to an industry monitoring company. [...]

Clint Black-Miller Lite Tour Sponsorship Example Of Cooperation On All Sides NASHVILLE - A successful tour sponsorship requires a good mix between the efforts of the artist, label, management, promoter [...]

MILLER BREWING CO.: has reupped with longtime agency GMR Marketing to continue handling sports and music events. Miller was GMR's first client when the agency opened in 1979; the contract [...]

Miller Brewing and its US agency, Crispin Porter & Bogusky, are divorcing over what are claimed to be 'fundamental differences over creative and strategy'. The split ends a relationship that [...]

The Miller Brewing Company has dropped Wieden & Kennedy from its Miller Hi-Life creative account, bringing to a close a ten-year relationship. The agency will be replaced by the roster [...]

NEW YORK -- Miller Brewing has chosen CreativeOndemanD and la comunidad to handle nearly $35 million in Hispanic advertising for Miller Lite and Miller Genuine Draft, respectively, sources said. The [...]

NEW YORK -- Four agencies are vying for the creative portion of Miller Brewing's Hispanic advertising account, according to sources. The review began about a month ago and the incumbent, [...]

NEW YORK -- Miller Brewing cut WPP Group's MindShare from its estimated $300 million media review after hearing presentations from three agencies last week, sources said. The remaining contenders are [...]

MILWAUKEE: Miller Brewing is realigning its communications staff, while preparing for the first campaign for Miller Lite by the label's new AOR, Crispin Porter Bogusky, Miami. PRWeek has learned that [...]

NEW YORK -- WPP Group's MindShare, Aegis Group's Carat, and possibly one undisclosed shop are challenging incumbent Starcom for Miller Brewing's estimated $300 million U.S. media buying and planning account, [...]

Miller Brewing Co. and Mesa Distributing Co., Inc. recently brought Bernie McGrenahan, one of the most popular speakers addressing the responsible use of alcohol among college students, to San Diego [...]

Miller Brewing Co. has named interactive agency Studiocom for online work. The Atlanta-based agency's work will include Web site development and digital support for guerrilla campaigns and on-premise efforts. Keary [...]

CHICAGO -- Miller Brewing will relaunch its direct assaults on Anheuser-Busch this weekend with TV spots from Ogilvy & Mather that show Bud Light drinkers finding Miller Lite has more [...]

CHICAGO -- Miller Brewing's music-based 'Flavor to Savor' promotion this summer for Miller Genuine Draft will be supported by advertising from commonground, an 18-month-old independent that bills itself as a [...]

NORTHWEST AIRLINES: and Miller Brewing Co. have signed a deal for the fourth largest airline in the world to offer Miller Lite beer on its flights throughout the world. The [...]

ALLSTATE: signed a multi-year deal to be the official insurance sponsor of NASCAR, and will become the first title sponsor of the Aug. 7 Brickyard 400, held annually at Indianapolis [...]

LOS ANGELES -- Miller Brewing Company is 'in the middle of repositioning the advertising for Miller High Life,' a representative said today. Peter Marino, acting corporate media relations director, said [...]

CHICAGO -- Miller Brewing breaks TV spots tonight in a bid to pre-empt Anheuser-Busch's introduction of low-carb Budweiser Select, saying that if the St. Louis brewery is searching for a [...]

RFID Help is Available WEST VILLAGE, CA - Avery Dennison Retail Information Services has introduced a global sourcing option said to give vendors the means to meet retailer and government [...]

CHICAGO -- Miller Brewing this week will hear presentations from five shops competing to handle promotions for its Miller Genuine Draft and Miller Lite brands, sources said. The two incumbents, [...]

CHICAGO -- Miller Brewing continues its direct ad assaults on Anheuser-Busch with a new round of television spots from The Martin Agency that will break during football telecasts this weekend. [...]

CHICAGO -- Miller Brewing next week will break two image spots tagged, 'Miller. Good call,' a client representative has confirmed. The commercials, from WPP Group agencies Ogilvy & Mather and [...]

CHICAGO -- Miller Brewing next week will break two image spots tagged, 'Miller. Good call,' a client representative has confirmed. The commercials, from WPP Group agencies Ogilvy & Mather and [...]

CHICAGO -- Miller Brewing Co. has awarded its $15 million Foster's Lager account to Wieden + Kennedy, following a 10-month review , a client representative said. The Milwaukee brewer selected [...]

CHICAGO -- After a turbulent four-year relationship, Miller Brewing Co. has dropped J. Walter Thompson from its agency roster, sources said. JWT's Chicago office has handled the Milwaukee brewer's Miller [...]

CHICAGO -- Miller Brewing Co.'s controversial 'Catfight' campaign for Miller Lite, crafted by Ogilvy & Mather, is being phased out, the client said. A less titillating approach for Miller Lite [...]

Illinois Teachers Retirement System, Springfield, is accepting bids for a passive U.S. equity manager to run $3.7 billion. Existing manager State Street Global Advisors can rebid, according to a statement [...]

Miller Brewing Co. has licensed production of Miller Genuine Draft for the Netherlands to Royal Grolsch N.V. Grolsch will brew MGD at two Dutch breweries and take responsibility for marketing, [...]

Understanding exactly what this technology offers, and how it changes TV viewing habits, will be essential for anyone who uses this media channel to reach consumers. Research indicates that most […]

The never-ending quest for 'a campaign with balls' is not last on the folks at Brunswick Bowling Products. The venerable supplier of all things bowling is pinning its hopes on [...]

CHICAGO--Miller Brewing Co. is shifting its $90 million network media buying account from Starcom MediaVest Group's Starcom USA unit here to SMG's MediaVest USA unit to 'improve efficiencies,' according to [...]

NorthStar Print Group will become the exclusive supplier of labels for Miller Brewing Co. under a new contract agreed to by the two Milwaukee companies. NorthStar, a subsidiary of Journal [...]

Miller Brewing rejuvenates program for tapping minority-owned tech suppliers Edna Abernathy knows a lament of all owners of small-business startups. 'Oftentimes, the bigger companies, if they don't know you, it's [...]

Sports fans, both locally and nationally, will be hearing a lot about Miller beer in the coming months. Milwaukee-based Miller Brewing Co. recently landed several high-profile advertising contracts, including its [...]

SportsLine.com, a Fort Lauderdale, Fla.-based online sports media company, has signed Miller Lite to be title sponsor of its suite of Commissioner.com fantasy football pages, part of its flagship site, [...]

SportsLine.com, a Fort Lauderdale, Fla.-based online sports media company, has signed Miller Lite to be title sponsor of its suite of Commissioner.com fantasy football pages, part of its flagship site, [...]

Molson and Foster are discussing a restructuring their import arrangement with Miller Brewing that might give them greater marking control of their brands in the U.S., perhaps to the point [...]

Miller Brewing Co. said Its Genuine Draft brand will be produced at two Russian subsidiaries of South African Breweries Ltd. SAB will produce the beer under a licensing agreement with [...]

Miller Brewing International, Milwaukee, reached a licensing agreement with Efes Beverage Group to brew Miller Genuine Draft at its brewing facilities in Turkey. Efes will brew and distribute the brand [...]

The Mesa Beverage Co., Inc., of Sacramento, CA, has announced a partnership between the Sacramento River Cats and Mesa suppliers Miller Brewing Co., Labatt USA and Heineken USA and. These [...]

Following a wave of mergers last year between Miller and Coors wholesalers, both brewers had a lot riding on their performance at their recent national sales meetings. The consensus: Coors [...]

DETROIT--Mars Advertising has been assigned grocery store promotion development and execution duties for Miller Brewing Co. The Milwaukee brewer's account is estimated at $5-8 million. The Mars team will be [...]

After a successful '99, Miller Brewing's Leinenkugel regional beer this year will expand its radio and outdoor commitment with the first work from new agency Jacobson Rost, Sheboygan, Wis., streamline [...]

MILWAUKEE -- Miller Brewing Co. here has signed an agreement with Heineken USA to act as a consultant on Heineken's U.S. distribution. According to Jeff Waalkes, sales communications manager at [...]

TRASH COMPACTOR Agency: Wieden & Kennedy, Portland, Ore. Exec. CD: Jim Riswold CW: Jeff Kling AD: Jeff Williams Agency prod.: Tieneke Pavesic Prod. co.: @radical.media Dir.: Errol Morris Editor: Angus [...]

WPP Shops Prove Once Again That Connections Are Everything CHICAGO--It's trite but true that the ad business is all about relationships, and last week brought more evidence. No creative presentations [...]

Forma-Pack Inc. owns a process patent for making 'Clean Top' 6-pack and 12-pack carrier packages for the beverage industry. In February 1990, Forma-Pack entered into a development agreement with Nigrelli [...]