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In market conditions, entering a new foreign market is always an urgent problem for all types of commodity market units, which puts forward special requirements for the effectiveness of the economic management system, and also requires solving marketing research tasks, differentiating and segmenting the commodity market. The article gives a general methodology for marketing segmentation and positioning in the product market on the basis of which you can really assess the condition of the product market, the potential of the enterprise and the formation of its future activities. The issues of marketing segmentation and forecasting of various units of the commodity market using neural and neuro-fuzzy adaptive systems with the aim of exploring opportunities to enter a new foreign market are considered.