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The ambidexterity of business organizations is their ability to balance and integrate exploration and exploitation processes for innovation and lifelong learning. This duality is essential for firms' long-term survival, allowing them to compete in both mature markets and new technology areas where flexibility and autonomy are crucial. In this article we have illustrated a model of exploration (generation of explicit knowledge) and exploitation (application of tacit knowledge) for the continuous innovation of business organizations. There are, of course, in business organizations, many other elements that can be dealt with through organizational ambidexterity for implementing strategies and generating innovations. The current study refers to the ability of companies, through their decision-makers, to generate new knowledge (tacit/explicit conversion) and transform them into innovations exposed on the market.

During the COVID-19 pandemic, the economy was strongly affected by the restrictions imposed by the authorities to prevent the spread of the virus, and local online platforms and e-commerce experienced an accelerated rate of growth. Small producers had no chance of staying on the market if they did not choose to reorient their business to the online environment. The purpose of this study is to highlight the determinants of consumer behavior on online market platforms, as well as the barriers that affect the intention to shop online. By conducting a qualitative survey and applying a probit OLS binary choice model, the analysis was centered on several variables with expected important impact on quick and flexible response/adaptation to new market profile, such as the age of the respondents, the level of income, the trend of online purchasing of different categories of goods, and the propensity towards online payment. The results underlined the importance perceived by the respondents of local producers, especially by people with a high level of education. At the same time, the role of the age variable as a determinant of consumer behavior before, during, and after the removal of the restrictions of the COVID-19 pandemic is highlighted.