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12 results on '"Microsoft Works (Integrated software) -- Marketing"'

1. Sears and Microsoft to play major PS/1 roles

Author

McMullen, Barbara E. and McMullen, John F.

Subjects
Sears, Roebuck and Co. -- Marketing, Microsoft Corp. -- Marketing, Bundled software -- Marketing, Computer software industry -- Marketing, Department stores -- Marketing, Microcomputers -- Marketing, PowerPC-based system, Company marketing practices, SPARC-based system, MIPS-based system, 486-based system, Home computer market, K6-based system, 680X0-based system, Business, Computers and office automation industries, Telecommunications industry, Microsoft Works (Integrated software) -- Marketing, IBM PS/1 (Intel-compatible system) -- Marketing
Abstract

SEARS AND MICROSOFT TO PLAY MAJOR PS/1 ROLES NEW YORK, NEW YORK, U.S.A., 1990 AUG 29 (NB) -- Sears Roebuck & Co. and Microsoft Corp. have each announced that they [...]

Published
1990

2. Microsoft software sold with IBM computer

Subjects
Microsoft Corp. -- Marketing, International Business Machines Corp. -- Marketing, Computer industry -- Marketing, Computer software industry -- Marketing, News, opinion and commentary, IBM PS/1 (Intel-compatible system) -- Marketing, Microsoft Works (Integrated software) -- Marketing
Published
1990

3. Bundling to sell against MS Works

Author

Gillooly, Brian

Subjects
Bundled Software, Integrated Software, Marketing, Demand, Word Processing Software, Computer Software Industry, Strategic Planning, Software Retailing, T/Maker Co. -- Marketing, Microsoft Corp. -- Product information, SmartBundle (Integrated software) -- Marketing, WriteNow 2.0 (Word processing software) -- Marketing, Microsoft Works (Integrated software) -- Marketing
Published
1990

4. Microsoft to bundle Works for Mac with Quicken

Author

Gore, Andrew

Subjects
Marketing Strategy, Office Automation Software, Financial Software, Computer Software Industry, Bundled Software, Microsoft Corp. -- Marketing, Intuit Inc. -- Marketing, Microsoft Works (Integrated software) -- Marketing, Quicken (Personal finance software) -- Marketing
Published
1990

5. IBM-Microsoft bundle targets univ. market

Subjects
Universities and Colleges, Student, Incentives, Microcomputer, Market Segmentation, Discount, Bundled Software, Marketing, International Business Machines Corp. -- Marketing, Microsoft Corp. -- Marketing, Microsoft Windows/286 (Graphical user interface) -- Marketing, Microsoft Works (Integrated software) -- Marketing, IBM PS/2 25 (Microcomputer) -- Marketing
Abstract

IBM/Microsoft bundle targets univ. market REDMOND, Wash. -- IBM, looking to strengthen its position in the university marketplace, is offering students a discount of 46 percent on its PS/2 Model […]

Published
1988

6. What's in store for the Mac?

Author

Kay, Emily

Subjects
Integrated Software, Market Penetration, Apple Macintosh (680X0-based system), Microsoft Works (Integrated software) -- Marketing, Jazz (Computer program)
Abstract

WHAT'S IN STORE FOR THE MAC? The recent death knell for Lotus Development Corp.'s Modern Jazz means even fewer options for Macintosh users who already face a limited integrated-software market. […]

Published
1988

7. Small business promotion introduced by Microsoft

Author

Milizzo, Joseph

Subjects
Microsoft Corp. -- Marketing, Marketing Strategy, Software Packages, Small Business, Market Penetration, Promotion of Product, Business, Business, regional, Microsoft Works (Integrated software) -- Marketing
Abstract

To help develop the small and home-office business market, Microsoft is introducing a program to provide computing solutions for owners of small and home-office businesses. The company is also offering special packages of Microsoft Works for IBM and Compatibles that include Andrew Tobias's CheckWrite Plus, and donating 3,000 software packages to the Small Business Administration. Microsoft's small business promotion coincided with National Small Business Week. Not everyone believes the market is ripe for storefront resellers, but Microsoft's move to put together its package for small businesses shows that they believe the market is there. Microsoft Works, which retails for $149, includes word processing, spreadsheets and graphics, data base and communications capabilities. Every package, through Aug 31, 1989, will include Andrew Tobias' CheckWrite Plus., Small business promotion introduced by Microsoft WASHINGTON -- Microsoft last week launched a program designed to provide computing solutions for owners of small and home-office businesses. Microsoft is providing a [...]

Published
1989

9. Apple prepares Christmas campaign

Author

Whitmer, Clair

Subjects
Retail/Reseller Channel, Wholesale Dealer/Distributor, Incentives, Advertising (Industry), Marketing, Apple Inc. -- Marketing, Apple IIc Plus (Microcomputer) -- Marketing, Apple IIgs (Microcomputer) -- Marketing, Apple Macintosh SE (680X0-based system) -- Marketing, Microsoft Works (Integrated software) -- Marketing, AppleWorks GS (Computer program) -- Marketing
Abstract

Apple prepares Christmas campaign CUPERTINO, Calif. -- Following its plan of emphasizing product value more than price, Apple has launched its annual dealer promotional campaign for the lucrative Christmas season. […]

Published
1988

10. Thomson, Microsoft promotion targets first-time users

Author

Rohm, Wendy Goldman

Subjects
Discount, Computer Graphics, Price, Promotion of Product, Cooperative Agreements, Graphics Software, Graphics Accelerator/Display Board, Thomson Information Systems Corp. -- Marketing, Microsoft Corp. -- Product information, Microsoft Works (Integrated software) -- Marketing, Thomson EGA Ultra (Circuit board) -- Marketing, PC Starter Kit (Computer program) -- Marketing
Published
1988

11. IBM, Microsoft offer free PS-2 Model 25 software

Author

Guterman, Jimmy

Subjects
Company marketing practices, Business application suite, Intel-compatible system, International Business Machines Corp. -- Marketing, Microsoft Corp. -- Marketing, IBM PS/2 25 (Microcomputer) -- Marketing, Microsoft Works (Integrated software) -- Marketing, Bundled software -- Marketing, Compatible computers -- Marketing, Integrated software -- Marketing
Abstract

IBM, Microsoft Offer Free PS/2 Model 25 Software REDMOND, Wash.--Microsoft Corp. and IBM are dangling a carrot before prospective PS/2 Model 25 buyers, with a promotion to give customers who […]

Published
1988

12. IBM denies deals with Microsoft to replace Assistant Series with Works

Subjects
Company marketing practices, Contract agreement, Vendor relations, Business application suite, International Business Machines Corp. -- Contracts -- Marketing, Microsoft Corp. -- Contracts -- Marketing, Microsoft Works (Integrated software) -- Marketing, IBM Assistant Series 2.00 (Computer program) -- Marketing, Vendor relations, Integrated software -- Marketing
Abstract

IBM denies deal with Microsoft to replace Assistant Series with Works IBM is promoting Microsoft Works for its PS/2 Model 30 range, but has denied a Microsoft statement claiming that […]

Published
1989

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