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Purpose: The purpose of this current paper is to underline the importance of social media prospects on enhancing purchase intentions, particularly in the automobile industry. The paper caters to highlighting how social media advertising, brand imaging and brand equity developed through social media can enhance purchase intentions. Design/Methodology/Approach: The paper caters to critical appraisal of literature available on the topics and the predictor and outcome variables studied in this regard. Automobile business is very lucrative and it has been noticed that such practices make a major impact in boosting buying intentions of customers. Findings: The finding of the paper is a development of a conceptual framework highlighting the potential of brand image, social media advertising and brand equity towards boosting purchase intentions. The paper has concluded with a framework for future scholars to energize on the concept of social media prospects for the achievement of organizational goals and objectives. Originality/Value: The current study is based mainly on critical review of the prominent literature and offer detailed understanding on the undertaken variables.

The present study attempted to understand how financial performance can be enhanced in the finan-cial sector. Therein, the study worked to find out how Corporate Social Responsibility (CSR) and organizational engagement can be used to predict financial performance. In addition, the study also tested the moderating role of organizational engagement on the relationship between CSR and financial performance. Managerial level employees from seven retail banks in Bahrain were sampled for the present study. The results of the structural equation modelling reported significant impact of CSR on financial performance. Accordingly, the study also reported significant relationship between organizational engagement and financial performance. Notably, the study also reported significant moderation of organizational engagement on the CSR and financial performance relationship. The study forwards notable implications for theory and practice followed by scope for future studies.

This current study is to empirically validate the importance of student's behavioural engagement on online teaching during a coronavirus-2019 disease pandemic. The global spread of coronavirus-2019 disease has affected every aspect of business, including education, resulting in the shift of classroom to online teaching. Keeping in view the growing concern about students’ attentiveness, connectivity, participation, and interaction in online classes, the authors underlined the critical need for paying empirical attention to this issue. While addressing a major empirical gap, the present study tested and found the significant role of e-learning efficacy, e-learning resilience, and teachers’ instructional innovation in boosting students` online behavioural engagement. Additionally, the study found a thought-provoking direct and interacting role of teachers’ instructional innovation. Therefore, the implications of the findings indicate that leaders in educational institutions need to invest in psychological resources that emphasize innovation and creativity in instructional methods for teachers to enhance student engagement in an online environment.

Morocco is the land of multiculturalism. From childhood people are exposed to more than one language. However, this exposure brought loads of questions related to the nation's identity. Douglas Brown believed in his article Learning a Second language that 'second language learning in some respect involves the acquisition of a second identity'. In this respect, one wonders about the situation of learners who are exposed to more than two languages. Does this entail that they will have multiple identities and that they can function in multiple cultures? Learning languages is a double-edged sword. On the one hand, it enables students to function in different societies and cross the boundary of language that could be for some a real trap. It helps them get exposed to other cultures and thus challenge some of their limited mono-cultural views and be citizens of the world. On the other hand, it could be the major factor behind having people who do not know how to fit in their own society. In addition, learners may have serious issues related to their own identity. Researchers in most parts of the world feel the need to challenge traditional educational approaches and come up with new ones that promote cultural awareness. It is commonly known that language and culture are interrelated; yet they often lack explicit understanding of this interrelationship. The lack of a clear concept of this interrelationship explains why there is a general dearth of appropriate techniques to teach language-culture, except through often old-fashioned and trivial activities.In this respect, how can we deal with cultures in a multilingual society? And how can we get our students to think locally but work globally?