Search

This study presents the “ESP32 Dataset,” a dataset of radio frequency (RF) data intended for human activity detection. This dataset comprises 10 activities carried out by 8 volunteers in three different indoor floor plan experiment setups. Line-of-sight (LOS) scenarios are represented by the first two experiment setups, and non-line-of-sight (NLOS) scenarios are simulated in the third experiment setup. For every activity, the volunteers performed 20 trials, hence there were 1,600 recorded trials overall per experiment setup in the sample (8 people × 10 activities × 20 trials) . In order to obtain the Received Signal Strength Indicator (RSSI) and Channel State Information (CSI) values from the recorded transmissions, the D-Link AX3000 router and ESP32 microcontroller were used as the transmitter (Tx) and receiver (Rx) in the data collection process. This collection is an invaluable resource for academics and practitioners in the field of human activity detection since it offers rich and diversified RF data across a wide range of experiment setups and activities. In contrast to other datasets with different hardware configurations, this dataset records one RSSI value and fifty-two CSI subcarriers using the ESP-CSI Tool RF data capture tool. The number of RSSI and CSI signals, specific to the ESP32 hardware, allows for the exploration of resource-efficient activity detection algorithms, which is crucial for Internet of Things (IoT) applications where low-power and cost-effective solutions are required. This dataset is particularly valuable because it reflects the constraints and capabilities of the widely used ESP32 microcontrollers, making it highly relevant for developing and testing new algorithms tailored to IoT environments. The availability of this dataset enables the development and evaluation of activity detection algorithms and methodologies, enhancing the potential for improved experimental setups in IoT applications.

Customer segmentation is an important aspect in aiding businesses to comprehensively understand their customer base and tailor their marketing strategies for optimal effectiveness. Traditional approaches to segmentation have predominantly concentrated on demographic factors and observable characteristics. However, these approaches have limitations that prevent them from capturing the intricate user journeys of each identified segment. Hence, this paper proposes an approach to customer segmentation using clustering algorithms, specifically the K-Means, BIRCH, and Gaussian Mixture Model on the dataset derived from the Wi-Fi advertising system, with a focus on tracking the user progression through the stages of the AIDA (Attention, Interest, Desire, Action) Model. This paper not only presents an AIDA-based metric designed for Wi-Fi advertising data, it also strives to measure the different stages in the user journey analysis. Through the combination of the AIDA Model and the clustering algorithms, the main objective is to gain a nuanced understanding of the distinct stages characterizing the user journey within each identified segment. This approach further incorporates a dynamic-characteristics range table to delineate the weak and strongly engaged behavioral traits, thereby demonstrating the efficacy of combining the AIDA Model with the clustering algorithms in unraveling nuanced insights into customer behavior across diverse stages of the user journey for each segmented group. Based on the detailed AIDA levels of each user segment, it suggests actionable insights for businesses to enhance marketing strategies by identifying which stages to emphasize, ultimately leading to improved campaign effectiveness and user satisfaction.

User engagement is a part of user experience that measures how attracted the users are in using a certain product or services. The level of user attention while navigating a website is a key factor in determining its effectiveness. Web usage mining can be performed on the weblog of a website to extract user navigational behavior and gain valuable insights into the useful activities of the users. The user navigational behavior can then be further evaluated to measure the user engagement of the website. This paper presents a new framework that uses user navigational behavior extracted from web usage mining to measure the engagement level of the users on the website. In this proposed framework, web session clustering is first performed on the pre-processed weblog to group similar user access patterns from web sessions. After that, four proposed engagement metrics, which are the hourly activeness, the hourly traffic, the daily activeness, and the daily traffic are calculated for each cluster to determine the engagement level of the users on the website. According to the engagement level determined by the user engagement metrics, an attention score is formulated to show how attracted the users in the session cluster are to the website. In this paper, two weblogs from different websites are used to measure their user engagement with the Cluster-N-Engage framework. The framework shows that attention score can assess the website’s effectiveness in achieving its objectives.

The size of wireless networks and the number of wireless devices are growing daily. A crucial part of wireless security involves preventing unauthorized access by using wireless security protocols in order to protect the data in wireless networks. In 2018, Wi-Fi Protected Access 3 (WPA3) was ratified to protect the data in devices bearing the Wi-Fi trademark. WPA3 has many security improvements over previous wireless security protocols, by providing a better encryption method and key sharing. In this paper, a Systematic Literature Review (SLR) was conducted to analyze three aspects of WPA3 protocol: the reasons behind the release of WPA3, the encryption methods and mode of operation in this protocol, and the attacks that remain penetrating WPA3. In this review, thirty-six articles were identified as the selected research articles, written between 2018 and 2023, focusing mainly on WPA3. After the analysis of the selected articles, the encryption methods and modes of operation were presented in the SLR. In addition, the vulnerabilities that the WPA3 protocol solved and the ones that remain unsolved were discussed. This study concluded that WPA3 excels over its predecessors by providing more security and reliability to wireless networks. The result of this SLR of WPA3 proposes two methods that seek to increase the security level of WPA3 networks, which has been discussed in the discussion section.

In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve desired goals, provided they have a thorough understanding of their audience’s behaviors. This paper aims to formulate a new RFI (recency, frequency, and interest) model that is able to analyze the behavior of the audience towards the advertisement. The audience’s interest is measured based on the relationship between their total view duration on an advertisement and its corresponding overall click received. With the help of a clustering algorithm to perform the dynamic segmentation, the patterns of the audience behaviors are then being interpreted by segmenting the audience based on their engagement behaviors. In the experiments, two different Wi-Fi advertising attributes are tested to prove the new RFI model is applicable to effectively interpret the audience engagement behaviors with the proposed dynamic characteristics range table. The weak and strongly engaged behavioral characteristics of the segmented behavioral patterns of the audience, such as in a one-time audience, are interpreted successfully with the dynamic-characteristics range table.

The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of personal data are generated during the engagement process between the audience and the Online Roadshow (e.g., gameplay data and clickstream information). The high volume of data collected is valuable for more effective market segmentation in strategic business planning through data-driven processes such as web personalization and trend evaluation. However, the data storage and processing techniques used in conventional data analytic approaches are typically overloaded in such a computing environment. Hence, this paper proposed a new big data processing framework to improve the processing, handling, and storing of these large amounts of data. The proposed framework aims to provide a better dual-mode solution for processing the generated data for the Online Roadshow engagement process in both historical and real-time scenarios. Multiple functional modules, such as the Application Controller, the Message Broker, the Data Processing Module, and the Data Storage Module, were reformulated to provide a more efficient solution that matches the new needs of the Online Roadshow data analytics procedures. Some tests were conducted to compare the performance of the proposed frameworks against existing similar frameworks and verify the performance of the proposed framework in fulfilling the data processing requirements of the Online Roadshow. The experimental results evidenced multiple advantages of the proposed framework for Online Roadshow compared to similar existing big data processing frameworks.

Human pose estimation (HPE) has become a prevalent research topic in computer vision. The technology can be applied in many areas, such as video surveillance, medical assistance, and sport motion analysis. Due to higher demand for HPE, many HPE libraries have been developed in the last 20 years. In the last 5 years, more and more skeleton-based HPE algorithms have been developed and packaged into libraries to provide ease of use for researchers. Hence, the performance of these libraries is important when researchers intend to integrate them into real-world applications for video surveillance, medical assistance, and sport motion analysis. However, a comprehensive performance comparison of these libraries has yet to be conducted. Therefore, this paper aims to investigate the strengths and weaknesses of four popular state-of-the-art skeleton-based HPE libraries for human pose detection, including OpenPose, PoseNet, MoveNet, and MediaPipe Pose. A comparative analysis of these libraries based on images and videos is presented in this paper. The percentage of detected joints (PDJ) was used as the evaluation metric in all comparative experiments to reveal the performance of the HPE libraries. MoveNet showed the best performance for detecting different human poses in static images and videos.

This study proposes a measurable scale to gauge advertising effectiveness of digital signage. Gender study was performed on the constructs to supplement the findings. “Engagement” and “Involvement”, two well-known constructs were used to find out the advertising effectiveness using digital signage. A real-time experiment was conducted and the survey data (N = 221) were analysed, presenting descriptive analysis and T-test analysis across all items among the constructs. The findings reveal that both “Engagement” and “Involvement” are significant contributors to advertising effectiveness in the context of digital signage. Findings also suggest that females tend to enjoy the advertisements more with higher degree of advertisement related experiences.

Raspberry Pi (Pi) is a versatile general-purpose embedded computing device that can be used for both machine learning (ML) and deep learning (DL) inference applications such as face detection. This study trials the use of a Pi Spark cluster for distributed inference in TensorFlow. Specifically, it investigates the performance difference between a 2-node Pi 4B Spark cluster and other systems, including a single Pi 4B and a mid-end desktop computer. Enhancements for the Pi 4B were studied and compared against the Spark cluster to identify the more effective method in increasing the Pi 4B’s DL performance. Three experiments involving DL inference, which in turn involve image classification and face detection tasks, were carried out. Results showed that enhancing the Pi 4B was faster than using a cluster as there was no significant performance difference between using the cluster and a single Pi 4B. The difference between the mid-end computer and a single Pi 4B was between 6 and 15 times in the experiments. In the meantime, enhancing the Pi 4B is the more effective approach for increasing the DL performance, and more work needs to be done for scalable distributed DL inference to eventuate.

Digital signage is widely utilized in digital-out-of-home (DOOH) advertising for marketing and business. Recently, the combination of the digital camera and digital signage enables the advertiser to gather the audience demographic for audience measurement. Audience measurement is useful for the advertiser to understand the audience's behavior and improve their business strategies. When an audience is facing the digital display, the vision-based DOOH system will process the audience's face and broadcast a personalized advertisement. Most of the digital signage is available in an uncontrolled environment of public areas. Thus, it poses two main challenges for the vision-based DOOH system to track the audience's movement, which are multiple adjacent faces and occlusion by passer-by. In this paper, a new framework is proposed to combine the digital signage with a depth camera for tracking multi-face in the three-dimensional (3D) environment. The proposed framework extracts the audience's face centroid position (x, y) and depth information (z) and plots into the aerial map to simulate the audience's movement that is corresponding to the real-world environment. The advertiser can further measure the advertising effectiveness through the audience's behavior.

Online roadshow is a relatively new concept that has higher flexibility and scalability compared to the physical roadshow. This is because online roadshow is accessible through digital devices anywhere and anytime. In a physical roadshow, organizations can measure the effectiveness of the roadshow by interacting with the customers. However, organizations cannot monitor the effectiveness of the online roadshow by using the same method. A good user experience is important to increase the advertising effects on the online roadshow website. In web usage mining, clustering can discover user access patterns from the weblog. By applying a clustering technique, the online roadshow website can be further improved to provide a better user experience. This paper presents a review of clustering techniques used in web usage mining, namely the partition-based, hierarchical, density-based, and fuzzy clustering techniques. These clustering techniques are analyzed from three perspectives: their similarity measures, the evaluation metrics used to determine the optimality of the clusters, and the functional purpose of applying the techniques to improve the user experience of the website. By applying clustering techniques in different stages of the user activities in the online roadshow website, the advertising effectiveness of the website can be enhanced in terms of its affordance, flow, and interactivity.

Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-price strategies, which have been applied in DSA for pricing decisions, are generally inefficient at maximizing the potential profit of the service provider, as the environmental factors that could affect the audience attention are changing fast and are generally not considered in the current pricing solutions in a timely manner. Therefore, the time-series forecasting method is a suitable pricing solution for DSA, as it improves the pricing decision by modeling the changes in the environmental factors and audience attention level toward signage for optimal pricing. However, it is difficult to determine an optimal price forecasting model for DSA with the increasing number of available time-series forecasting models in recent years. Based on the 84 research articles reviewed, the data characteristics analysis in terms of linearity, stationarity, volatility, and dataset size is helpful in determining the optimal model for time-series price forecasting. This paper has reviewed the widely used time-series forecasting models and identified the related data characteristics of each model. A framework is proposed to demonstrate the model selection process for dynamic pricing in DSA based on its data characteristics analysis, paving the way for future research of pricing solutions for DSA.

The increasing cost of healthcare services is accelerating the development of the telehealth system to fulfill the necessity of delivering an efficient and cost-effective remote healthcare services. Moreover, the ageing of the global population and the disruption of the COVID-19 pandemic are creating a rapid rise of demand for healthcare services. This includes those who are in need of remote monitoring for chronic conditions through rehabilitation exercises. Therefore, this paper presents a telehealth system using PoseNet for in-home rehabilitation, with built-in statistical computation for doctors to analyze the patient’s recovery status. This system enables patients to perform rehabilitation exercises at home using an ordinary webcam. The PoseNet skeleton-tracking method is applied to detect and track the patients’ angular movements for both elbows and knees. By using this system, the measurement of the elbow and knee joint angles can be calculated and recorded while patients are performing rehabilitation exercises in front of the laptop webcam. After the patients complete their rehabilitation exercises, the skeleton results of four body parts will be generated. Based on the same actions performed by patients on selected days, the doctors can examine and evaluate the deviation rate of patients’ angular movements between different days to determine the recovery rate.

In this ever-progressive digital era, conventional e-learning methods have become inadequate to handle the requirements of upgraded learning processes especially in the higher education. E-learning adopting Cloud computing is able to transform e-learning into a flexible, shareable, content-reusable, and scalable learning methodology. Despite plentiful Cloud e-learning frameworks have been proposed across literature, limited researches have been conducted to study the usability factors predicting continuance intention to use Cloud e-learning applications. In this study, five usability factors namely Computer Self Efficacy (CSE), Enjoyment (E), Perceived Ease of Use (PEU), Perceived Usefulness (PU), and User Perception (UP) have been identified for factor analysis. All the five independent variables were hypothesized to be positively associated to a dependent variable namely Continuance Intention (CI). A survey was conducted on 170 IT students in one of the private universities in Malaysia. The students were given one trimester to experience the usability of Cloud e-Learning application. As an instrument to analyse the usability factors towards continuance intention of the application, a questionnaire consisting thirty questions was formulated and used. The collected data were analysed using SMARTPLS 3.0. The results obtained from this study observed that computer self-efficacy and enjoyment as intrinsic motivations significantly predict continuance intention, while perceived ease of use, perceived usefulness and user perception were insignificant. This outcome implies that computer self-efficacy and enjoyment significantly affect the willingness of students to continue using Cloud e-learning application in their studies. The discussions and implications of this study are vital for researchers and practitioners of educational technologies in higher education.