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This study aims to discover the motives behind several Muslim youths in Indonesia who consume 0% alcohol drinks from popular alcohol brands even though the drink is not halal certified. This phenomenological research describes a factual reality based on the informant's experience as a consumer of 0% alcohol drink. Data sources were obtained through direct and indirect interviews with 15 informants, namely Muslim youth who consume 0% alcohol with an age range of 15-25 years. The results of this study indicate that there are internal and external motives behind Muslim youths consuming 0% alcohol. Internal motives from within Muslim adolescents include curiosity and the desire to try as an alternative to drinking, as well as to relieve stress and to refresh themselves. Meanwhile, external motives or influences from outside the Muslim youth include invitations from peers and environmental influences. This research also identified that some perpetrators who drink 0% of alcoholic drinks made by popular alcohol brands have low awareness of the halal label. This study contributes to global research by revealing how Muslim youth in Indonesia, driven by curiosity and peer influence, consume 0% alcohol drinks despite the lack of halal certification. This study suggests increasing halal awareness among Muslim adolescents through education and encouraging the Indonesian Ulema Council to emphasize the importance of halal certification, particularly for 0% alcohol drinks, to guide informed consumer choices. [ABSTRACT FROM AUTHOR]

Digital campaigns promoting halal ecotourism in mosques are crucial for advancing sustainability and environmental awareness among Muslims. This study explores the role of the Instagram account @saviorangers digital campaigns in promoting sustainability and environmental conservation at Salman Mosque ITB within the context of halal ecotourism. This study used a qualitative netnographic approach and analyzed 44 posts from 2022-2023 to identify dominant themes and measure user engagement. Tools like NVivo 12 Plus and Phlanx.com were employed for word cloud analysis and engagement rate calculation, respectively. This study identified key themes, which include "garbage alms," "Earth Day," "sacrificial container alms," and "waste sorting." The "garbage alms" theme garnered the highest engagement, indicating strong user interest. The engagement rate of 16.83% reflects significant user interaction, with an average of 126 likes and 6 comments per post. The findings highlight the effectiveness of @saviorangers in raising awareness and encouraging participation in sustainability practices. This study provides valuable insights for other mosques aiming to adopt similar digital campaigns to enhance their role in halal tourism and environmental conservation. The results underscore the potential of social media in fostering community involvement and promoting sustainable practices in religious settings. [ABSTRACT FROM AUTHOR]