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18 results on '"Meijer, May-May"'

4. Issue News and Corporate Reputation: Applying the Theories of Agenda Setting and Issue Ownership in the Field of Business Communication

Author

Meijer, May-May and Kleinnijenhuis, Jan

Subjects
Sociology and social work
Abstract

To purchase or authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1460-2466.2006.00300.x Byline: May-May Meijer (1), Jan Kleinnijenhuis (1) Abstract: Effects of issues in business news on corporate reputation are often assumed, but less often put to a test. To study these effects, this study combines a recent extension of agenda-setting theory-the second level of agenda setting-with issue ownership theory. A content analysis of business news is linked to a panel survey to measure corporate associations and corporate reputation. The results provide empirical evidence both for the second level of agenda setting and for issue ownership, thereby showing that theories from the field of political communication are valuable for understanding the effects of issues in business news. Author Affiliation: (1)The Center for the Study of Philanthropy, Vrije Universiteit, 1081 HV Amsterdam, The Netherlands Article note: May-May Meijer; e-mail: mm.meijer@fsw.vu.nl.

Published
2006

6. News and advertisements: how negative news may reverse advertising effects

Author

Meijer, May-May and Kleinnijenhuis, Jan

Subjects
Advertising expenditures -- Influence, Business journalism -- Influence, Corporate image, Advertising, marketing and public relations, Business
Abstract

The impacts of advertising expenditures and business news on corporate image are investigated. Results show that advertising expenditures and the tone on news have a positive impact on the company's image, and that advertising expeditures intensify the news' impacts. The importance of waiting for the decline of negative news in spending for advertisenments is explained.

Published
2007

7. News and corporate reputation: empirical findings from Netherlands

Author

Meijer, May May and Kleinnijenhuis, Jan

Subjects
Business journalism -- Ethical aspects, Corporations -- Media coverage, Advertising, marketing and public relations, Business, Economics
Abstract

A study on the impact of business news, including both praise and criticism, on the image of corporate organizations in Netherlands is discussed.

Published
2006

13. Corporate social performance as a bottom line for consumers

Author

Meijer, May-May and Schuyt, Theo

Subjects
Consumer preferences -- Evaluation, Corporate social responsibility -- Evaluation, Business, general, Law
Abstract

The study aims to search for a replication of consumer sensitivity to corporate social performance (CSP) within non-Anglo context and in a sample that resembles general public, and to investigate the effects of individual consumer characteristics on consumer' evaluation of CSP. CSP serves more as hygiene to Dutch consumers, than as a motivator to buy a product and household income did not influence this.

Published
2005

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