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The present study explores how the construction and distribution of selfies might interact with features of newer media to affect women who share selfies on social media. In particular, this study focuses on how specific types of photo modification and the nature of favorable audience feedback received on one's images might exert influence on women's state self-objectification and body image concerns. A 3 × 2 between-subjects lab experiment was conducted to explore how the type of photo modification (appearance modifications, nonappearance modifications, or no modifications [control]) and nature of positive feedback (appearance comments vs. nonappearance comments) affect state self-objectification, state appearance satisfaction, pro-cosmetic surgery attitudes, and willingness to distribute selfies on social media in the future. Results indicate that modifying selfies leads to less appearance satisfaction and lower pro-cosmetic surgery attitudes. Receiving appearance comments on selfies heightens state self-objectification, regardless of the type of photo modification. In addition, the more women self-objectified, the more inclined they were to share similarly objectifying selfies on social media in the future. The findings of this work provide a more comprehensive understanding of how women are impacted by the images they share online.

Our study examines the relationship between news exposure at the onset of the COVID-19 pandemic, personal threat beliefs, beliefs about others’ threat perceptions, and participation in precautionar...

This study investigated the effects of taking photos (of the self or objects) on women. Objectification theory states that women are subjected to societal pressure to focus on their physical appearance. The emergence of social media as a communication channel has further reinforced the emphasis on women's appearance, beauty ideals, and body image. On social media, selfies serve as a self-presentation of one's appearance to an online audience. In this 2 × 2 experiment, women (N = 120, Mage = 19.87) took pictures of themselves (i.e., selfies) or objects. They were told beforehand that these pictures would be kept private or that they would be posted online on social media. After taking pictures, we assessed women's self-objectification, mood, and self-esteem. Women then engaged in a photo tagging task in which they selected hashtags for selfies of other women. Selfie takers expressed higher self-objectification, more negative mood, and diminished self-esteem compared to those taking pictures of objects. Selfie takers also demonstrated comparatively less social aggression, using fewer derogatory tags on other women's pictures. Although taking selfies may negatively affect producers, there may be benefits for online social interaction with peers.

Through two experiments (N = 497), we documented how distinct portrayals of women in stories can impact readers' engagement in social comparisons and influence important aspects of their self-concepts. Specifically, this research investigated the effects of character body size (thin vs. large), body esteem (low vs. high), and story ending valence (sad vs. happy) with two distinct storylines. Results indicated that high (vs. low) body esteem characters are not only rated more aspirational, but also led readers with greater self-discrepancy to report lower state body image, suggesting upward social comparison processes are at play. Further, results indicated that reading about characters with large (vs. thin) bodies can positively affect readers' body image; however, this positive effect may be explained by downward social comparison. Findings highlight the complexities of body appearance and confidence. Strategies for effectively promoting body positivity via text-based interventions are discussed.

This study investigates how features of online product reviews affect persuasive outcomes. In particular, we focus on how emotional reviews can exert significant influence on how people process and...

This online experiment examines how partisan cues interact with features of newer media to affect how people evaluate political messages online. Specifically, we examine the degree to which obscuring the political affiliations of different online sources can influence how viewers evaluate the political messages they share through social media. We also examine how viewers evaluate political organizations that appear to strategically suppress comments that accompany their political posts. The results indicate that viewers were more trusting and more likely to endorse political messages, the less they perceived that political organizations were strategically controlling comments and the less they believed that the commenters were affiliated with a political organization; notably, these effects were robust across the political spectrum. Theoretical implications for warranting theory and practical implications for evaluating messages shared online are discussed.

The body positive movement on social media seeks to challenge narrow conceptualizations of beauty that media outlets traditionally perpetuate and reinforce. Through a 2 × 2 between-subjects online experiment, we examined how the nature and authenticity of body-positive imagery on social media affects female viewers and their evaluations of body-positive content (N = 425, Mage = 35.47, SDage = 13.52). Specifically, participants viewed and reacted to a series of 10 body-positive images of women on social media varying in their degree of sexualization (sexualized vs. non-sexualized) and evidence of digital photo modifications (modification icons vs. no modification icons). A control group that featured landscape images was also included. Results indicate body-positive images that are considered sexualized and are believed to be digitally modified can undercut the movement's intended aims: Participants who viewed body-positive images that were sexualized (vs. non-sexualized) and included photo modification icons (vs. no modification icons) reported greater endorsement of traditional beauty ideals (e.g., thinness) and thought the images were shared for self-serving reasons (e.g., to gain likes/shares/endorsements); these relationships were mediated by the extent to which viewers believed these images were sexualized and digitally modified. Further, results indicate that sexualized body-positive images can instigate sexual objectification of others and oneself. Those who viewed control images (vs. experimental body-positive images) produced significantly fewer sexually objectifying words about others and themselves. Implications for both viewers and producers (e.g., individuals, corporations) of body-positive imagery on social media are discussed in light of objectification theory.

This experiment examined how features of images shared on social media sites, such as Instagram, impact and are evaluated by young adult female users. Specifically, we examined conditions under which female viewers (N = 360, Mage = 20.34, SD = 2.74) were more or less likely to internalize the thin ideal after viewing other women’s selfies (i.e., images taken of oneself by oneself) posted on Instagram that depicted the thin ideal. We also examined how female viewers evaluated women who posted these selfies. Results indicated that the more female viewers believed that the women digitally modified or altered their selfies, the less likely viewers were to internalize the thin ideal. In addition, the more female viewers believed the women digitally modified their selfies and the more they believed the women were their offline peers (vs. models), the more negatively (e.g., less intelligent, less honest) they evaluated the women. Explanations for why awareness of photo modification and different image sources (peers vs. models) influence evaluations of selfies are discussed.

Individuals oftentimes turn to interpersonal and mass media content to cope and satisfy their sexual needs in absence of offline interpersonal connection. Online dating platforms enable virtual and physical connections between users. The literature on imagined interactions suggests that people may play out these interpersonal scenarios in their minds; however, it is less clear the role sexually explicit media exposure and sexual mediated interactions may serve in facilitating imagined interactions. We conducted a survey to examine U.S. online daters’ relationship preferences, sexually explicit media consumption practices (pornography and sexting), and imagined interactions with potential mates focusing on three primary functions: catharsis, compensation, and sexual fantasy. Results indicate that participants exclusively seeking casual, short-term relationships via online dating platforms were significantly more likely to view pornographic content online and sext with others compared to those interested in romance. We also found that both forms of sexually explicit media were positively related to experiencing imagined interactions for catharsis and sexual fantasy. Implications for research on imagined interactions and online dating are discussed, especially in light of the COVID-19 pandemic.

This study examines credibility perceptions in online consumer reviews. Specifically, this work investigates the effects of review emotionality (high vs. low), review valence (positive vs. negative...

This study explores the disconnection that exists between the number of friends and relationships people maintain in their face-to-face interactions and the number of connections people establish on social networking sites. Specifically, we examined the extent to which Facebook users “friend” people they dislike and find annoying on Facebook and the reasons people offer for engaging in these seemingly nonintuitive behaviors. The results indicate that, in a sample of college students (N = 305), the majority of Facebook users are friends with people they dislike on Facebook (61%) and actively read the postings of individuals even though they find their postings annoying (85%). Participants’ sex, intensity of Facebook use, and general relational anxiety all independently predicted the occurrence of friending disliked others and actively reading annoying postings. A uses and gratifications framework was adopted to develop a typology of reasons why people engage in these behaviors. Monitoring, surveillance, do...

Through social media and camera phones, users enact selective self-presentation as they choose, edit, and post photographs of themselves (such as selfies) to social networking sites for an imagined audience. Photos typically focus on users' physical appearance, which may compound existing sociocultural pressures about body image. We identified users of social networking sites among a nationally representative U.S. sample (N = 1,686) and examined women's and men's photo-related behavior, including posting photos, editing photos, and feelings after engaging in upward and downward social comparison with others' photos on social networking sites. We identified some sex differences: women edited photos more frequently and felt worse after upward social comparison than men. Body image and body comparison tendency mediated these effects.

The ability viewers have to contribute information to websites (i.e., user-generated content) is a defining feature of the participatory web. Building on warranting theory, this study examined how viewers’ evaluations of a target are more or less likely to be influenced by user-generated content. The results indicate that the more a target is perceived to be able to control the dissemination of user-generated reviews online, the less credence people place in those reviews when forming impressions of the target. In addition, the less people are confident that user-generated reviews are truly produced by third-party reviewers, the less people trust those reviews. The results provide novel support for warranting theory by illustrating how the warranting value of user-generated information can vary and thus differentially affect viewers’ evaluations of a target. The implications of the study’s results for warranting theory, online impression management, e-commerce, and future research are discussed.

Background: More people are seeking health information online than ever before and pharmaceutical companies are increasingly marketing their drugs through social media. Objective: The aim was to examine two major concerns related to online direct-to-consumer pharmaceutical advertising: (1) how disclosing an affiliation with a pharmaceutical company affects how people respond to drug information produced by both health organizations and online commenters, and (2) how knowledge that health organizations control the display of user-generated comments affects consumer health knowledge and behavior. Methods: We conducted a 2×2×2 between-subjects experiment (N=674). All participants viewed an infographic posted to Facebook by a health organization about a prescription allergy drug. Across conditions, the infographic varied in the degree to which the health organization and commenters appeared to be affiliated with a drug manufacturer, and the display of user-generated comments appeared to be controlled. Results: Affiliation disclosure statements on a health organization’s Facebook post increased perceptions of an organization-drug manufacturer connection, which reduced trust in the organization (point estimate –0.45, 95% CI –0.69 to –0.24) and other users who posted comments about the drug (point estimate –0.44, 95% CI –0.68 to –0.22). Furthermore, increased perceptions of an organization-manufacturer connection reduced the likelihood that people would recommend the drug to important others (point estimate –0.35, 95% CI –0.59 to –0.15), and share the drug post with others on Facebook (point estimate –0.37, 95% CI –0.64 to –0.16). An affiliation cue next to the commenters' names increased perceptions that the commenters were affiliated with the drug manufacturer, which reduced trust in the comments (point estimate –0.81, 95% CI –1.04 to –0.59), the organization that made the post (point estimate –0.68, 95% CI –0.90 to –0.49), the likelihood of participants recommending the drug (point estimate –0.61, 95% CI –0.82 to –0.43), and sharing the post with others on Facebook (point estimate –0.63, 95% CI –0.87 to –0.43). Cues indicating that a health organization removed user-generated comments from a post increased perceptions that the drug manufacturer influenced the display of the comments, which negatively affected trust in the comments (point estimate –0.35, 95% CI –0.53 to –0.20), the organization (point estimate –0.31, 95% CI –0.47 to –0.17), the likelihood of recommending the drug (point estimate –0.26, 95% CI –0.41 to –0.14), and the likelihood of sharing the post with others on Facebook (point estimate –0.28, 95% CI –0.45 to –0.15). (All estimates are unstandardized indirect effects and 95% bias-corrected bootstrap confidence intervals.) Conclusions: Concern over pharmaceutical companies hiding their affiliations and strategically controlling user-generated comments is well founded; these practices can greatly affect not only how viewers evaluate drug information online, but also how likely they are to propagate the information throughout their online and offline social networks. [J Med Internet Res 2016;18(7):e189]