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In this study, we investigate the preferences for private electric vehicle (EV) charging among households without a private residential charging option. We seek to understand which attributes of a residential neighbourhood charging service would offer an attractive substitute to charging an EV on private property overnight, as is most common among existing EV owners. Our stated choice experiment is designed to reflect preferences for parking as well as charging behaviour in order to ground the choices in trade-offs familiar to a target market representative of car drivers who are unlikely to be able to charge at home. Our findings suggest that this target population has different socio-demographic characteristics from the early adopters of EVs, and that therefore their priorities and preferences are different. Whether on-street or in a car park, the local environment in which the EV charging service sits and the experience of walking home after plugging in the vehicle is of primary importance. Some will also value the certainty of an available space over its convenience.

Vehicle fleets are considered an important context for the deployment of innovations such as electric vehicles and vehicle-to-grid (V2G) technology. Fleet vehicles constitute a significant share of vehicle registrations, yet little research has been conducted into how the make-up of the changing fleet market could influence upscaling of innovations. This paper presents an in-depth study of the fleet market in the United Kingdom and assesses synergies between V2G and vehicle fleets by analysing socio-technical trends. The approach taken allows for analysing the role of users and markets in upscaling socio-technical transitions. The paper provides a system-level account of the fleet market, and shows how changing user characteristics, the rise of telematics, Low Emission Zones and changes to business operations and labour relations present specific drivers and challenges for V2G. It is concluded that user-related changes in the market environment are highly influential in shaping the upscaling trajectory of sustainable innovations such as V2G.