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Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Over the past decade, YouTube has undergone a significant transformation, evolving from primarily being an entertainment platform to becoming a prominent learning resource. This study aims to examine the relationship between the instrumental and pedagogical dimensions of YouTube in the context of informal learning, evaluating both its technical characteristics and its contribution to the educational experience. A specific questionnaire was developed for this purpose, which underwent expert validation and was evaluated through a pilot study. The study sample consisted of 504 participants from Andalusia, Spain. Descriptive analyses and correlations, including the Spearman correlation coefficient and the contingency coefficient, were applied to explore the relationships between dimensions and variables such as age, gender, employment status, education, and usage frequency. The results highlighted a positive evaluation of both the instrumental and pedagogical dimensions, with a particular emphasis on the appreciation of accessibility, content diversity, and the ability to customize the educational experience according to user needs. Correlations revealed that a positive assessment of technical characteristics was associated with a higher evaluation of pedagogical dimensions. Additionally, a positive correlation was found between usage frequency and the evaluation of these dimensions, while age was negatively related to them. In summary, YouTube emerges as a highly relevant platform for informal learning, with its technical aspects highly valued for enriching the educational experience. [ABSTRACT FROM AUTHOR]

The global health crisis triggered by COVID-19 has brought mental health conditions to the forefront. In Argentina, the post-pandemic period has witnessed an increase in consultations for learning difficulties among children and adolescents, as well as issues such as insomnia, stress, anxiety, and depression. Public organizations recommend disseminating responsible, evidence-based information to guide individuals in seeking professional support. A study scrutinized the news stories with the most engagement on social media pertaining to mental health in 2021 and 2022. The analysis unveiled the most prominent topics, the presentation of the news stories, and their distinct characteristics. The study asserts that media coverage often portrays mental health in a fragmented manner, frequently highlighting individual cases of well-known figures without taking a comprehensive approach that considers public policy solutions. [ABSTRACT FROM AUTHOR]

At the crossroads of scholarship scrutinizing digital religion and pilgrimage, this article analyzes the use of Facebook, YouTube, and Instagram by devotees of Our Lady of Juquila, a Marian image in Oaxaca, Mexico. It combines the close reading of content and descriptive online ethnography with web scraping and data analysis. The article sketches these platforms’ role in pious expression, virtual community building, pilgrimage group communication, and devotional marketing, tracking closely the intertwining of religion and commerce, particularly religious tourism promotion. The data reveal that Facebook serves as the most popular platform for Juquila’s devotees, thanks to its open, pro-sharing design and flexibility regarding group formation. As a result, it has become the essential hub of devotee expression. YouTube, thanks to its particular affordances, has become an ideal niche for narrating travel to Juquila’s shrine and a showcase of the networked nature of devotion as users borrow tools, tropes, and expressive techniques from many sources, religious and secular. Instagram is the least popular platform among devotees because its design is less open and amenable to group communication. It does, however, facilitate both smaller, more intimate community formation, as well as shallow but significant community building on popular public pages run by religious tourism promoters hosting attractive, easily sharable, free stockpiles of images, memes, and devotional slogans. In the end, social media use appears to be stoking pilgrimage in Mexico and setting the stage for significant cultural change in the future as new tools, emerging shared devotional aesthetics, and media logics reshape religious expression and devotee communication. It is also becoming an unparalleled historical archive of popular religious culture.

The early presence of adolescents in social networks (SN) and their prolonged exposure to influencer advertising, a non-invasive tactic focused on short-term advertising objectives with influencers as the digital advertising system’s pillar, have placed them at risk. Evidence indicates hybridization in advertising (Feijoo et al., 2021; Feijoo, et al., 2023; Suárez-Álvarez and PastorRodríguez, 2023) and limited capabilities of the adolescent to recognize advertising if it is not signaled (Evans et al., 2017; Feijoo et al., 2021; Martins et al., 2023; Zozaya Durazo et al., 2022; Zozaya-Durazo and Sádaba-Chalezquer, 2022). This prevents him from activating a critical attitude toward advertising (Evans et al., 2017; Feijoo et al., 2021; Feijoo et al., 2023; Zozaya Durazo et al., 2022). Therefore, it is essential to understand how they interact, perceive, and respond to influencer advertising in SR. This study seeks to understand the response of Peruvian adolescents aged 11 to 17 years to influencer advertising on body and diet in SR, using a quantitative method, applying a representative survey to a sample of 1020 adolescents. The results indicate a significant volume of perceived advertising, and it is considered reasonable (52.25%), credible (45.91%), trustworthy (45.50%), and ethical (43.25%). They are the most valued leader dimension and a source of inspiration and motivation. Their emotional response is positive, and their attitude is receptive but less willing to interact. Finally, it is confirmed that the instructions and tips influence the attitude to see and read the content and the desire, likewise, the motivational phrases influence the intention to like it. [ABSTRACT FROM AUTHOR]

Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Content creators on platforms such as YouTube, Instagram and Twitch are a fundamental part of adolescent culture, as they act as influencers, leaders and referents in the consumption of multimedia products aimed at the adolescent public. Communication research must intervene in the analysis of the possibilities and risks of these virtual spaces, in which not only consumption practices but also forms of coexistence and values of democratic systems are organised. The aim of this paper is to study the communicative interactions generated on social networks such as YouTube and Instagram in the profiles of the influencers with the most followers among teenagers in Spain, based on the number of contents generated and the responses they receive from users. Using natural language processing (NLP) techniques and sentiment analysis, 10 influencers with the most followers were studied, extracted from 2,749 questionnaires carried out among young people aged between 12 and 18 in Spain. The results show that while the number of views is strongly correlated with the number of likes reflected in the 2.142 videos, there is no strong correlation with the number of comments. This points to the need to revise the concept of audience engagement. Furthermore, although the 'positivity bias' prevails in the expression of emotions between influencers and followers, the analysis of the polarity of the titles of the videos analysed shows a high percentage of neutral and negative polarity, as strategies for attracting attention. In relation to the analysis of the word-clouds, it is observed that the comments of influencers and followers tend to have a positive and neutral polarity, under a redundant communication model in its bidirectionality. The conclusions point to the social and marketing implications of the power of influencers. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic has presented challenges across many areas of work, including research. As adaptations arose in relation to the inaccessibility of sites, international travel, and other in-person dependent avenues of research, there has been opportunity for geographers to allow these pandemic-based adjustments to evolve general practice. In this article, I propose three frameworks stemming from feminist geographic methods and the dedication of the street artists I was researching to continuing their own work. I introduce researching from home to challenge and reimagine the geographer's relationship to the field and consider the home as the spatial context of lockdown measures. I put these online methods in conversation with researching the online to highlight the plethora of material for social scientists to turn to when access to the field is interrupted. This article challenges what it means to do geographic research by presenting inclusive participation options for marginalized voices of researchers and participants to be incorporated into the discipline. In doing so, the article questions how to define the research field and how to define the home as the field. [ABSTRACT FROM AUTHOR]

This research investigates the compositional transformations of a story that emerged on Twitter and ended as a novel published in book form. The stories Todo es bien and El otro Manuel fall into the fiction category. They were written by the same author, with the latter as a sequel to the work published on microblogging; however, these narratives were conceived for distinct media environments whose characteristics condition their composition. Pivoted on Mike Bal’s proposed analysis of narrative texts, we determined the impact of multimediality, interactivity, and other attributes of the digital environment on the traditional book form. A striking finding is the trade-off in the possibilities offered by Twitter through textual resources identified in the analog environment, such as intertexts, false interactions or dialogues, and transcriptions with a figurative intention. [ABSTRACT FROM AUTHOR]

Copyright of Redes is the property of Redes-Revista Hispana para el Analisis de Redes Sociales and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Edmetic: Revista de Educación Mediática y TIC is the property of EDMETIC Revista de Educacion Mediatica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Colombiana de Ciencias Sociales is the property of Fondo Editorial Fundacion Universitaria Luis Amigo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Esta investigación se propuso revisar la evolución de la dinámica de interacción y circulación de contenidos derivados del hashtag electoral #ColombiaDecide en Twitter (ahora X), cuya iniciativa original fue impulsada por el espacio informativo Noticias Caracol. Desde un enfoque cuantitativo se analizó el corpus de más de 60 000 mensajes derivados del hashtag #ColombiaDecide en el año 2022 y se aplicó una metodología de análisis de contenido comparada con lo ocurrido en el año 2015, según una investigación que habría revisado en sus inicios a usuarios líderes, partiendo del rt como unidad de análisis. Desde una mirada cualitativa también se revisaron los mensajes de la etiqueta que en el año 2022 alcanzaron más viralidad. Los resultados permiten reconocer que la estrategia informativa del hashtag #ColombiaDecide ha sufrido una transformación en las voces que la ocupan, aunque los medios de comunicación siguen manteniendo una participación activa en el período analizado. Los cambios demuestran que actores y activistas políticos han logrado entrenarse para incidir en X y han ido desapareciendo usuarios líderes calificados como ‘ciudadanos’. En el contexto electoral 2022 se destaca que la tendencia ideológica de izquierda logra en Colombia un espacio de activismo en la plataforma X con una viralidad generada desde la emocionalidad, centrada discursivamente en el cambio.

El estudio aborda las repercusiones de la plataformización en la producción y difusión de Contenido Generado por el Usuario (CGU) en medios alternativos brasileños, así como su influencia en la capacidad de alcanzar audiencias en este país. Se buscó comprender la presencia creciente de CGU en plataformas de redes sociales que refleja oportunidades expandidas de participación en línea, atrayendo a grupos históricamente marginados y permite que los medios alternativos movilicen individuos y compartan sus producciones. Se empleó la observación de múltiples casos y el análisis de contenido centrado en las publicaciones de videos de CGU en las cuentas de Instagram de dos medios alternativos brasileños, Jornalistas Livres y Mídia NINJA. El análisis se llevó a cabo en octubre de 2022, previo a la elección presidencial brasileña. Los resultados revelaron una dependencia significativa de los medios alternativos en el CGU, representando alrededor del 40 % de las publicaciones analizadas. La intersección entre la plataforma y los medios alternativos presenta desafíos y oportunidades; mientras amplía la visibilidad y el alcance, también puede restringir la autonomía. En última instancia, este estudio destaca cómo los medios periodísticos y alternativos reaccionan ante los desafíos y las oportunidades asociadas con estas infraestructuras digitales.

Esta aportación plantea el estudio de detección de claves del ecosistema contemporáneo de experiencia social en la cultura digital a partir del análisis del meme de Internet como artefacto que se sitúa en las sinergias entre la cultura digital, la teoría de la imagen y la sociedad red. Los objetivos son identificar las características de la imagen digital online y detectar los vínculos entre arte, creatividad y memes. Las principales herramientas utilizadas han sido la revisión crítica de literatura especializada y las cartografías visuales. La discusión desglosa las características de los memes digitales como fenómeno a destacar en los procesos de comunicación digital y en las prácticas creativas remix en red. Las conclusiones apuntan que el meme de Internet funciona como un proceso plurilógico determinante en las dinámicas sociales en outernet y las mediaciones visuales con un valor significativo como parte del folclore digital.

La analítica web implica aplicar análisis de datos a la información recopilada por un sitio web para comprender los patrones de tráfico y el comportamiento de los usuarios. La evaluación de la analítica web en el sector turístico de Cuenca, Ecuador, buscó mejorar las estrategias digitales mediante un enfoque mixto cualitativo-cuantitativo. Se observó una correlación entre la edad y la frecuencia de consulta de estadísticas en sitios web turísticos, con mayor participación de personas jóvenes. Además, se destacó un interés significativo en recibir recomendaciones personalizadas, con cerca del 40 % expresando interés definitivo. La disposición para proporcionar retroalimentación y participar en la mejora de servicios en línea fue generalizada. Internet se posicionó como la principal fuente de información turística, con un énfasis en el uso de redes sociales. Estos hallazgos resaltan la importancia de las estrategias de marketing digital y la optimización para dispositivos móviles en la industria turística.

Copyright of Cultura, Ciencia y Deporte is the property of Cultura, Ciencia y Deporte and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Esta investigación indaga en las transformaciones a nivel compositivo de una historia que surgió en la plataforma social Twitter y concluyó como novela publicada en formato libro. Los relatos Todo está bien y El otro Manuel corresponden al ámbito de la ficción. Fueron escritos por el mismo autor, con el segundo como una secuela de la obra publicada en el microblogging; sin embargo, se trata de narrativas concebidas para entornos mediáticos diferentes, cuyas características condicionan su composición textual. A partir del análisis de los textos narrativos propuesto por Mike Bal, se determinó el impacto de la multimedialidad, interactividad y demás características del entorno digital en el tradicional formato libro. Entre las conclusiones se destaca la compensación de las posibilidades que ofrece la plataforma Twitter mediante recursos textuales identificados en el entorno analógico, como intertextos, falsas interacciones o diálogos y transcripciones en las que se determinó una intencionalidad figurativa.

The research analyzes the Twitter network made up of users and their interactions during the Conference of the Parties (COP) COP15 held in Montreal from December 7 to 19, 2022. The main objective is to measure the characteristics of the network and identify the key players in the conversation and the main topics addressed. We also sought to recognize if there was any relationship between the format of the messages and the level of engagement. To carry out the analysis, we used a methodology that combined quantitative and qualitative social network analysis techniques. The results suggest that communication through Twitter was a key factor in the successful mobilization of the environmental movement during COP15 and in raising awareness of the need to take concrete actions to address climate change. Likewise, the highest engagement was generated by mostly critical and urgent messages, focused on the need to take concrete action to address the biodiversity and climate change crisis. This reflects a separation between the activism reflected in the network and the scientific and political leadership present at the Summit. [ABSTRACT FROM AUTHOR]

News media and journalists must adapt to emerging platforms in order to respond to changing news consumption habits. This article addresses the trend of Social Media Live Streaming on Twitch, a platform that has experienced significant growth since 2020. The research pursues the main objective of finding out how Spanish media and journalists are adapting to this platform and what possibilities it offers to the journalistic profession, in terms of business model as well as in communicative style, formats and relationship with the audience. An exploratory analysis made it possible to identify 55 channels and to establish, in the first phase of the research, two categories of study: channels driven by journalists --with a background in digital or legacy media-- or by news media --digital natives or legacy ones--. In a second phase, seven representative cases were studied through content analysis of their profiles and streams, as well as interviews with the promoters. The results reflect an initial stage in the development of news initiatives on Twitch, characterized by experimentation and diversity of projects. In general, there is no great innovation in content and formats, which are based on conversation. There is a hybridization of information and entertainment in live broadcasts which, although providing rigorous information and featuring experts, maintain a relaxed tone and make use of humor. The relationship with the audience is built through the chat, a central element during broadcasts, and subscriptions from viewers, which are the main source of income for the channels. [ABSTRACT FROM AUTHOR]

The interest of public administrations in interacting and generating conversation with citizens has led to the opening of profiles on social networks. The present work analyzes how the General Administration of the State, in particular, the ministries of the Government of Spain, are using the TikTok network to communicate with citizens, what content they are publishing, what the format and tone of their publications is, and what frequency of publication they maintain, to know how institutional communication of the ministries is on this social network and observe if they follow a strategic use of their profiles. To do this, a quantitative content analysis of the publications of the profiles of the 7 ministries with active presence on TikTok has been carried out, from the first publication of each profile studied until March 31, 2023. For the analysis, different variables have been considered which collect the figures of the profiles, the tone of the publications, and the structure and format of the contents. The results show that the ministries maintain a low publication frequency, and there is a disparity in the type of tone used or intention of their publications and in the formats, which suggests a lack of common communication strategy by the Government of Spain to maximize performance on this social network. [ABSTRACT FROM AUTHOR]

Research on affective polarization is at its peak. Causes that intensify or mitigate the affective polarization environments in the contemporary democracies, as well as their consequences, remain the subject of debate. What is the relationship between the mass media and social media and affective polarization climates? Traditional and social media are inserted into a macro structure in which circulate the bulk of the political information that can be consumed, so it is necessary an examination of their role. This systematic literature review addresses all articles in the Web of Science database on the subject without restrictions (N=73). After reading the articles, the main evidence, trends, consensus, and disagreements on the subject, as well as recommendations for future researchers, are presented. The results point to minimal and heterogeneous media effects in researchs very focused on polarizing rather than depolarizing effects. It should be noted that there is greater heterogeneity and partisan moderation in information consumption than expected. [ABSTRACT FROM AUTHOR]

Copyright of Saúde Coletiva is the property of MPM Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Saúde Coletiva is the property of MPM Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Innovation management is a necessary strategy to readapt library products and services to the new demands of digital technology and the professional skills of its users. It contributes to strengthening the library as a privileged setting for personal and community development. This research describes and evaluates the Innovation Management project of the Resource Center for Learning and Research of the University of Cienfuegos, Cuba. The analysis is based on mixed methodology and the documentary bibliographic review is used as a research method. To collect information, participant observation, semi-structured interviews with six key informants and a survey of a sample of students on the university campus were used as techniques. The revitalization of some of the information services and the creation of content for social media represent the main contributions in improving the satisfaction of users of this institution. [ABSTRACT FROM AUTHOR]

The spread of recent conspiracy theories in the United States has been responsible for general social disorder, and an insurrection at the U.S. Capitol on 6 January 2021. The specific conspiracy theory responsible for the 6 January events suggested that the 2000 election was stolen from then-President Trump and given to Joe Biden. On social media, the conspiracy theory was represented by the hashtag #StopTheSteal. This research analyzes the spatial distribution of #StopTheSteal activity on Twitter during November 2020, the month it was most widely used as related to the 2020 election. A model is constructed to explore demographic, economic, and social connections to #StopTheSteal activity at the state level. The relationships between multiple variables and #StopTheSteal are discussed, and the results suggest that political polarization leads to more extremist behavior. [ABSTRACT FROM AUTHOR]

Introduction: The goal of this article is to analyze the extent to which ideology intervenes in citizens' trust in the news that appears in traditional and social media during COVID-19. Methodology: To do this, a quantitative approach based on the online survey technique is used. The questionnaire was launched in July 2021 through the Qualtrics platform and was answered by 2,803 citizens residing in Brazil (726), Spain (682), the United States (694), and India (702). Results: We found a connection between ideology and confidence in traditional media, strongly conditioned by the socio-political context. In addition, right-wing citizens tend to trust the information they receive from digital platforms such as Twitter, Facebook, Instagram, or WhatsApp better than left-wing citizens. This uneven impact of trust in the media could result in a heterogeneous effect of fake news, with right-wing citizens most likely believing political news appearing on social media. Discussion and Conclusions: This article contributes to expanding prior knowledge about the trust in mainstream and social media, with considerable emphasis on the factors that have a predominant influence in four countries with different social and political structures and media systems: Spain, United States, India, and Brazil. In this context, it has been observed how ideology is an essential factor in all of them. When this relevant variable is controlled for, and despite what previous studies had determined (Newman et al., 2021), factors such as educational or income level do not seem to play a significant role. [ABSTRACT FROM AUTHOR]

Social networks management has undergone a remarkable evolution, becoming a fundamental element in the way people connect and make decisions online. In the current era, social networks have become essential meeting spaces, where both brands and individuals interact, collaborate and share experiences. It is for this reason that the main objective of this research is to determine the relationship between the management of social networks and the new millennial digital consumer in the district of Huancavelica, year 2020. In addition, it seeks to know if there is a relationship between the dimensions internet, media social, users and content, and the variable new millennial digital consumer. The study is of a basic type with a correlational level, with a nonexperimental design that used probabilistic and stratified sampling. The population was made up of 15,998 millennials (people born between 1980 and 2000) from the Huancavelica district for the year 2020, the sample was 376 millennials and the data collection was carried out through a survey validated by three experts in the field and Its reliability was measured using Cronbach's alpha coefficient, giving 0.831. The results obtained revealed a Rho Spearman correlation coefficient of 0.554, with a p-value of 0.00, indicating a considerable positive relationship between social networks management and the new millennial digital consumer. Demonstrating that, by carrying out more effective management of social networks, the evolution of the millennial digital consumer is promoted. [ABSTRACT FROM AUTHOR]

Copyright of SOBRE Lab is the property of SOBRE Lab - de la Universidad de Granada and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista General de Información y Documentación is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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Situando el análisis en el caso de las elecciones presidenciales y parlamentarias de Ecuador en 2021, esta investigación explora la relación entre la polarización ideológica y dos aspectos del uso de medios sociales: la heterogeneidad de red y la discusión política diversa, considerando comparativamente las plataformas Facebook, Twitter y WhatsApp. El estudio empírico se efectuó con base en una muestra de 811 personas jóvenes radicadas en Quito-Ecuador y un proceso digital de recolección de datos. La estrategia analítica consistió en formular modelos de regresión múltiple por cada plataforma. Considerando la muestra analizada, los resultados indican que los usuarios que perciben redes predominantemente heterogéneas, en términos políticos, registran menor polarización ideológica en los casos de Facebook y WhatsApp. La discusión política diversa produce un efecto despolarizador al desarrollarse en cualquiera de las plataformas digitales analizadas. La heterogeneidad de red reduce la polarización con mayor fuerza que la discusión política diversa al usarse la red social Facebook o WhatsApp, mientras que en Twitter el efecto despolarizador la conversación diversa se incrementa. Este estudio contribuye al conocimiento sobre los mecanismos despolarizadores derivados del uso político de medios sociales y aporta evidencia empírica sobre este tema en el contexto latinoamericano.

Esta investigación busca estudiar las formas en las que las plataformas de redes sociales hacen frente a la violencia sexual digital que se da en sus espacios. Para ello, se ha llevado a cabo un análisis cualitativo de las normativas y documentos de once plataformas, analizando qué centralidad es otorgada a la violencia sexual digital y qué tipos de respuesta se plantean ante este tipo de agresiones. Como resultado, se identifican cinco modelos de gobernanza: el modelo ausente, el de formalismo normativo, el implícito de responsabilidad delegada, el explícito de responsabilidad delegada, y el de incidencia. En general, a excepción del modelo de incidencia, se aborda la violencia sexual digital de manera ambigua, inscribiéndola en los marcos de la seguridad y la privacidad. Además, puede observarse una sobrerrepresentación de la violencia sexual basada en imágenes, así como una tendencia por parte de las plataformas a eximirse de responsabilidad.

Este trabajo analiza la gestión de la comunicación organizacional externa digital en los medios sociales de las bibliotecas universitarias pertenecientes a la Red de Universidades Católicas y de Orientación Católica de la República Argentina (BUCOC), y su posible relación con la formación profesional de los responsables y colaboradores encargados de esta tarea. El estudio se llevó a cabo entre el 1 de julio de 2020 y el 31 de enero de 2022, mediante un enfoque descriptivo y un diseño no experimental de tipo transeccional o transversal. Para el análisis se utilizaron técnicas de observación directa, mediante guías de criterios para analizar los sitios web y perfiles en medios sociales, y encuestas a los responsables de las bibliotecas y sus colaboradores involucrados en la gestión de la comunicación. Los resultados revelan que la mayoría de las bibliotecas utilizan los medios sociales para promover sus servicios, pero apenas los usan para establecer relaciones públicas con los usuarios. Se identificaron deficiencias en las prácticas de comunicación, posiblemente relacionadas con la falta de capacitación en la gestión estratégica de la comunicación digital. El trabajo concluye señalando posibles áreas de investigación futuras relacionadas con el tema abordado en el estudio = This work analyzes the management of external digital organizational communication in the social media of university libraries belonging to the Network of Catholic and Catholic-oriented Universities of the Argentine Republic (BUCOC), and its possible relationship with the professional training of those responsible and collaborators in charge of this task. The study was carried out between July 1, 2020 and January 31, 2022, using a descriptive approach and a non-experimental design of transectional or cross-sectional type. Direct observation techniques were used for the analysis, using criteria guides to analyze websites and social media profiles, and surveys of library managers and their collaborators involved in communication management. The results reveal that most libraries use social media to promote their services, but hardly use them to establish public relations with users. Weaknesses in communication practices were identified, possibly related to the lack of training in the strategic management of digital communication. The work concludes by pointing out possible areas for future research related to the topic addressed in the study.

La ciudadanía digital requiere que la población tenga competencias que le permitan navegar de forma segura, saludable y beneficiosa, tomando en cuenta que está continuamente expuesta a peligros en su entorno virtual. El presente artículo presenta una propuesta de herramienta para la evaluación de la competencia mediática cognitiva de jóvenes de 18 a 25 años, frente a los riesgos de redes sociales. Se evalúan aspectos como el conocimiento de los riesgos digitales, la relación de las redes sociales con contravalores y los comportamientos de consumo de contenidos riesgosos. La validación de la herramienta con método Delphi y con la aplicación de una prueba piloto con más de trescientas personas, da muestra de su efectividad para evaluar los aspectos de competencia mediática requeridos para una ciudadanía digital apropiada frente a los peligros del contexto actual.

El presente artículo tiene como objetivo determinar las principales características de la ciberpolítica en el Perú, mediante el estudio de los mensajes emitidos por los líderes políticos peruanos en sus cuentas oficiales de Twitter, aplicando la metodología del análisis y síntesis de sus publicaciones. Para el efecto, se trabajó con veinte líderes políticos, a razón de dos líderes por partido político seleccionados el 1 de junio de 2019. El criterio de selección para los partidos políticos fue el de contar con presencia en el Congreso de la República (nueve partidos) y tener notoria actividad mediática (uno del Partido Morado). El criterio de selección para los líderes políticos fue ser el líder oficial del partido o tener el mayor número de seguidores en su cuenta de Twitter. El acopio de información culminó el 30 de junio de 2020, incluyendo la revisión teórica de los conceptos de ciberpolítica y líderes políticos de investigaciones relacionadas. El estudio revela como principales características de la ciberpolítica en el Perú, perseguir el objetivo de mantener el poder, utilizar como temática más recurrente la propaganda personal y partidaria, ser renuente a las alianzas políticas, evitar las confrontaciones personales o partidarias directas y preferir las indirectas.

En 1948 André Bazin profetizó el advenimiento de un “reinado de la adaptación” en el que un crítico del año 2050 se encontraría “no con una novela de la que se habrían ‘obtenido’ una obra de teatro y una película, sino más bien con una sola obra reflejada a través de tres formas artísticas, una pirámide con tres caras”, todas ellas de igual valor. Fariña es una obra de periodismo literario o narrativo que explica la historia del narcotráfico en Galicia (España). Siguiendo la analogía de Bazin, se podría argumentar que Fariña es, en realidad, un tetraedro, cuyos cuatro lados son: el libro escrito por el periodista Nacho Carretero en 2015, una serie de televisión (2018), una obra de teatro (2019) y una novela gráfica (2019). Este trabajo analiza cómo una historia tan local ha sido adaptada en diferentes medios, cada uno con su propio lenguaje. Para ello, se han realizado seis entrevistas en profundidad a algunos de los responsables creativos detrás de cada obra y se ha desarrollado un análisis textual comparativo, centrado en cómo la especificidad de cada lenguaje afecta a ciertas categorías narrativas (concepto, género, personajes y estructura) en el proceso de adaptación. El estudio ofrece una reflexión sobre los temas universales que aborda Fariña y que, en última instancia, son los que permiten que relatos como este puedan ser contados una y otra vez, en medios tan distintos.

El ecosistema de plataformas digitales tiene una mezcla de creación de nuevos actores, innovaciones y tendencias. A ello se debe añadir un incremento de la desafección política, la polarización y la desinformación. Twitch fue creada para entretener; aquí, se estudia su utilización para la comunicación política, planteando si puede llegar a segmentos de edad específicos, como los jóvenes. Se presenta un análisis exploratorio de los perfiles de Twitch de los principales partidos políticos del Congreso de los Diputados de España, específicamente el PSOE y VOX, los únicos con presencia en esa red. Asimismo, se exploran perfiles de representantes y partidos españoles, europeos e internacionales para ampliar el alcance del análisis. Entre las ventajas se cuenta la modernidad, la capacidad de fidelización, la potencialidad de llegar a nuevos votantes en momentos de polarización, y la posibilidad de monetizar los contenidos para financiar campañas. Como retos, se plantea la necesidad de experimentación con nuevos formatos, el aumento del politainment y la creación de narrativas propias, y se discute la oportunidad de crear nuevos canales o aumentar la presencia en los ya existentes. Twitch puede contribuir al acercamiento entre la clase política y la ciudadanía, sobre todo en segmentos jóvenes, más distantes de la política. Ensayar nuevas propuestas y retóricas de proximidad, conectar de forma directa y persuasiva y romper las polarizaciones más inoperantes pueden ser algunos de los beneficios dadas sus características: hegemonía del directo, interacción, compromiso, fidelización, baja saturación publicitaria y una audiencia joven.

La llegada de la digitalización al mundo del cómic ha propiciado, además de nuevos recursos dentro del lenguaje expresivo del medio, la incorporación de los lectores como parte activa y esencial en los procesos de difusión. Para los autores de webcómics, el nuevo escenario ha supuesto la desintermediación de la cadena de explotación de este tipo de relatos. Tomando como territorio de exploración la plataforma de contenido visual generado por usuarios Instagram, se realiza una aproximación a las nuevas fórmulas de difusión de los webcómic en dicha plataforma así como de las estrategias que los creadores de este tipo de productos digitales (los webcómics) deben asumir como gestores y distribuidores de sus propias obras. Haciendo una revisión bibliográfica de términos clave como la definición del webcómic y su estado del arte en la nueva era de la plataformización, se analizan estrategias de comunicación y marketing aplicadas a ejemplos de perfiles de autores de cómics difundidos y generados en Instagram para demostrar que la creación de contenido no supone condición necesaria y suficiente para su éxito sino que es, a través de la interacción de los seguidores-lectores, donde reside el valor de las tácticas de los autores de webcómic del nuevo milenio.

This work analyzes the management of external digital organizational communication in the social media of university libraries belonging to the Network of Catholic and Catholic-oriented Universities of the Argentine Republic (BUCOC), and its possible relationship with the professional training of those responsible and collaborators in charge of this task. The study was carried out between July 1, 2020 and January 31, 2022, using a descriptive approach and a non-experimental design of transectional or cross-sectional type. Direct observation techniques were used for the analysis, using criteria guides to analyze websites and social media profiles, and surveys of library managers and their collaborators involved in communication management. The results reveal that most libraries use social media to promote their services, but hardly use them to establish public relations with users. Weaknesses in communication practices were identified, possibly related to the lack of training in the strategic management of digital communication. The work concludes by pointing out possible areas for future research related to the topic addressed in the study. [ABSTRACT FROM AUTHOR]

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