1. How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions.
- Author
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Austin, Erica W., Austin, Bruce W., Borah, Porismita, Domgaard, Shawn, and McPherson, Sterling M.
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MEDIA literacy , *INFLUENZA vaccines , *COVID-19 vaccines , *TRUST , *HEALTH literacy - Abstract
Purpose: To assess how previous experiences and new information contributed to COVID-19 vaccine intentions. Design: Online survey (N = 1264) with quality checks. Setting: Cross-sectional U.S. survey fielded June 22-July 18, 2020. Sample: U.S. residents 18+; quotas reflecting U.S. Census, limited to English speakers participating in internet panels. Measures: Media literacy for news content and sources, COVID-19 knowledge; perceived usefulness of health experts; if received flu vaccine in past 12 months; vaccine willingness scale; demographics. Analysis: Structural equation modelling. Results: Perceived usefulness of health experts (b =.422, P <.001) and media literacy (b =.162, P <.003) predicted most variance in vaccine intentions (R-squared=31.5%). A significant interaction (b =.163, P <.001) between knowledge (b = −.132, P =.052) and getting flu shot (b =.185, P <.001) predicted additional 3.5% of the variance in future vaccine intentions. An increase in knowledge of COVID-19 associated with a decrease in vaccine intention among those declining the flu shot. Conclusion: The interaction result suggests COVID-19 knowledge had a positive association with vaccine intention for flu shot recipients but a counter-productive association for those declining it. Media literacy and trust in health experts provided strong counterbalancing influences. Survey-based findings are correlational; thus, predictions are based on theory. Future research should study these relationships with panel data or experimental designs. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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