1. Hypothetical flavour ban and intention to vape among vape shop customers: the role of flavour preference and e-cigarette dependence
- Author
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Huh, Jimi, Yu, Sheila, Galimov, Artur, Meza, Leah R, Galstyan, Ellen, Medel, Donna, Unger, Jennifer B, Baezconde-Garbanati, Lourdes, and Sussman, Steve
- Subjects
Tobacco ,Tobacco Smoke and Health ,Prevention ,Substance Misuse ,Cancer ,Good Health and Well Being ,Humans ,Vaping ,Electronic Nicotine Delivery Systems ,Intention ,Smokers ,Smoking Cessation ,Flavoring Agents ,electronic nicotine delivery devices ,public policy ,harm reduction ,Public Health - Abstract
IntroductionE-cigarette users typically initiate vaping with flavoured e-liquids. People who vape flavours tend to underestimate the harm of vaping. We examined the inter-relationship between flavour preference, vaping for cessation purposes, e-cigarette dependence, e-cigarette harm perception and purchase/use intention, given a hypothetical flavour ban. We hypothesised that non-tobacco flavour preference and vaping for cessation would be negatively associated with harm perception of e-cigarettes and intention to continue vaping if a flavour ban occurred and that these effects would be mediated by e-cigarette dependence.MethodsFrom July 2019 to March 2020, we conducted intercept interviews with 276 customers at 44 vape shops in California. The predictor variables were flavour preference and vaping for cessation. The outcome variables were harm perception of e-cigarettes and intention to purchase/use, given a hypothetical flavour ban. Multilevel structural equation modelling tested whether e-cigarette dependence mediates the effects of flavour preference on hypothetical continued vaping and purchase.ResultsThose who preferred flavours showed significantly lower intention to purchase e-liquids (β=-0.28, p
- Published
- 2023