1. Engineering and marketing: their worlds run together
- Author
-
McFadden, Joe and McAllister, Dan
- Subjects
Project management -- Usage ,Strategic planning (Business) -- Methods ,Business planning -- Methods ,Marketing management -- Methods ,Business ,Business, general - Abstract
Consulting engineering and marketing have become complementary disciplines within firms. This reality is aptly illustrated in the experience of TouchTunes Music Corp. The firm, which markets the world's first digital downloading jukeboxes, transformed its sales department into a process-oriented unit that coordinated a series of sales/marketing tactic-bolstered organizational strategies between apparently disparate departments such as engineering, marketing and accounting. This coordination was made possible through the use of project management techniques.
- Published
- 1999