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Research on young English people's condom use is presented. The equivalence of planned behavior and reasoned action in this regard, the reliability of past behavior, and suggestions for intervention strategies are offered.

Telephone ownership in the UK is growing and approaching that of the US. However, the use of telephone methods in the UK remains low especially in the area of solving specific research problems. This low level of usage is attributed to the inability to apply two stage Random Digit Dialling (RDD) sampling methods. Proposals for a new method of implementing RDD in the UK and true probability sampling for telephone methods are presented.

This paper presents the results of the qualitative phase of Healthy Foundations, a study that groups people according to their motivations to live healthily or otherwise, their lifestyles, and the circumstances that affect this. These segments are ‘Health Conscious Realists’, ‘Balanced Compensators’, ‘Live for Todays’, ‘Unconfident Fatalists’ and ‘Hedonistic Immortals’. The aim was to explore people’s attitudes and motivations to live healthily or otherwise and the targeted healthcare interventions appropriate for each segment. The qualitative phase involved two strands: (i) focus groups and immersion in-depth interviews and (ii) video ethnographic ‘pen portraits’. It provides robust insight into the five segments’ motivations and behaviour and how these are constructed within and influenced by the wider environment. It also enabled the segments to give their views of and design appropriate interventions aligned to their individual requirements, lifestyles and structural environments. It demonstrates the usefulness of the qualitative approach to health segmentations and enhances the case for methodological pluralism, and a critical perspective, to enable development of health-related behaviour change interventions and policy more widely. [ABSTRACT FROM PUBLISHER]