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Pro-environmental practices are an essential component of consumer culture in this century. Consumers are endeavouring to be eco-friendlier than ever, yet extant research suggests that consumers who are sensitive to rapidly changing fashion trends are mostly unwilling to repair out-of-fashion clothes, and consequently, unsustainably dispose of their unwanted garments. The scarcity of empirical research on the mediating effects of fashion-sensitive consumers' pro-environmental practices on their clothing repair behaviour is thus the fundamental motivation for this research. The primary research data in this study were collected using a cross-sectional online survey of 1013 adult consumers from four Anglosphere countries, including Australia, Canada, New Zealand, and the United States of America. A total of 515 female, and 498 male, fashion-sensitive consumers from these countries indicated that general pro-environmental practices have a positive effect on their clothing repair behaviour. Specifically, older male consumers with higher education levels are more likely to engage in clothing repair behaviour than are female consumers. Canadian consumers are the most likely, by country, to engage in clothing repair behaviour, based on the mediating effect of their pro-environmental practices. Conceptually, this research sheds light on the association between pro-environmental practices of fashion-sensitive consumers and their clothing repair behaviour. Pragmatically, the findings of this research provide insights for social marketers in developing effective clothing repair strategies for fashion-sensitive consumers. [ABSTRACT FROM AUTHOR]

Sustainability certification is one means to address environmental and social issues present in fashion supply chains, whilst bridging the knowledge gap between brands and consumers. However, despite increased urgency to improve social, ethical and environmental practices in this industry, little is understood about how ethical fashion brands currently utilise sustainability certification, in an increasingly saturated, and often unregulated, labelling environment. This study examines choice of sustainability certifications, certification process, and use of labelling, by a range of Australasian fashion brands who promote sustainability as a core part of their customer-facing image. The research identifies a five-stage framework for sustainability certification, as well as indicating failures of current systems relative to user needs. The study develops and offers a proposal for a standardised taxonomy of fashion sustainability labelling that could be adapted, irrespective of firm size, sales revenue of garment and textile types. [ABSTRACT FROM AUTHOR]

Background/Objectives: This study investigates consumer perceptions and acceptance of ionizing radiation (IoR) as a perishable food stabilisation technology. Consumers' preferences influence the success of emerging food technologies. Therefore, a comprehensive understanding of consumers' behavioural responses and their development over time is essential. Methods: This research employs a mixed-methods approach, surveying 313 young adults in New Zealand on their views of both irradiated (IoR) and genetically modified (GM) highly perishable foods. This study explored both participants' attitudes towards these two technologies and also their willingness to consume these foods. Results: The qualitative research revealed a preponderance of "affective" associations over "cognitive" associations with regard to both IoR and GM technologies. The quantitative research indicated that where consumers were given time to reflect, evaluations of GM improved, while those of IoR did not (p < 0.01). There was a gender divide, with females being more positively inclined towards GM and males towards IoR (p < 0.01). Both technologies were significantly disfavoured compared to non-treated products (p < 0.01). There was a significant discrimination when the two technologies were presented as concepts and as products. GM was more favourably received as a concept than as a product (p < 0.01), while IoR was disfavoured in either form. The two food neophobia scales that were tested showed a divergence in performance, with the more affectively based scale showing a higher level of correlation with behaviour. Conclusions: This research reveals that a largely affective (visceral) distrust of both IoR and GM exists within this young food consumer sample. As it is affective in nature, this position will be very resistant to education efforts, particularly if they are "cognitively" based. However, a significant softening of these affective attitudes towards GM products indicates that such efforts may be effective, given time and investment. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century; however, people continue to over-consume and over-waste textile products in the form of fashion garments. More research is required to understand how fashion consumption connects with perceptions of sustainability and sustainable action by individual consumers. Design/methodology/approach: This paper surveys 501 Australian and New Zealand consumers, on their fashion purchasing habits, and the role of sustainability in their fashion consumption behaviour. Findings: The study found a relationship between higher levels of garment consumption and increased focus on sustainability in fashion choices. This finding is significant, as it suggests that fashion over-consumers are still mindful of the sustainable impacts of their consumption, and are motivated towards reducing that impact, despite not reducing their volume of consumption. Originality/value: The study indicates the importance of a continued focus on transparency and traceability of fashion products in Australasia, as some over-consumers use this information to make better choices in the purchase situation, as opposed to acting on a general call to reduce consumption. [ABSTRACT FROM AUTHOR]

The aim of this study was to examine men's body image confidence, social reflectivity, body image perceptions and external information sources influence regarding body assessments. Data were collected via a cross-sectional survey and found that men have a low motivation toward physical health behaviour changes such as food, alcohol and exercise evaluation, and have generally positive views of their bodies overall. Relationship status, rather than age, defined behavioural and attitudinal differences within the men studied here. Men in this study were largely uninfluenced by celebrities or fashion in developing their own body image perceptions; single males were more likely to turn to friends, the female population generally and societal norms when evaluating themselves. Males in relationships however, weighted their partner's opinion as the greatest influence, followed by their involvement in sport. This study offers an insight into the role of body confidence in male perspectives of the self, which is important for its intrinsic connection to motivations for health behaviours such as body weight management. This has implications for increasing the effectiveness of health-related product and service messaging, and public health messages regarding body weight management for men. [ABSTRACT FROM AUTHOR]

This study aimed to contribute to the empirical literature on ethical fashion labelling. It investigates if complex, ethical, point-of-sale labels that 'rate' products' ethical status on an ordinal scale influence consumer evaluations of fast-fashion garments (a) in any significant way at all and (b) in a way that is consistent with their reported ethical scores. In an experiment, 400 consumers evaluated a set of four fast-fashion garments with two levels of the Tearfund ordinal ethical label, a generic binary ethical label and garments with no label. Purchase intention was the dependent variable. The presence of a Tearfund label promoted significantly higher fast-fashion garment purchase intention, whatever ethical status the label was indicating. Thus, the rating label did significantly influence fast-fashion garment purchase intention, but not in any useful way. This is a novel and significant finding that indicates that fashion ethical labels are evaluated by using similar subconscious heuristic decision processes to those found in fast-moving consumer goods (FMCG) markets. Ethical labels that rely on cognitive processing by the consumer may therefore be ineffective, and simpler iconic brand-like label systems that can support subconscious processing may be more useful in a fast-fashion setting. [ABSTRACT FROM AUTHOR]