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2. 'Becoming and Being Writers': The Experiences of Doctoral Students in Writing Groups

Author

Maher, Damian, Seaton, Leonie, McMullen, Cathi, Fitzgerald, Terry, Otsuji, Emi, and Lee, Alison

Abstract

The use of writing groups to support students undertaking post-graduate research within universities has begun to receive attention from academic supervisors and doctoral researchers. Very little has been written by doctoral students themselves on the benefits of working within such writing groups. In this article, the experiences of working within a doctoral writing group at an Australian University are presented, primarily from the perspective of students. The authors identify two main benefits they have experienced through participating in a writing group using a "multi-voiced" approach. First, they discuss the kind of learning that they achieved through working in a writing group. They do this with reference to key principles of peer learning and of peer review. Second, they focus on the ways the group worked as a community of discursive social practice. An overarching message for them in participating in the group and now writing this article is the shift in their thinking and experience of writing from seeing writing as an essentially private and implicit process to writing becoming a matter of public and shared work. These two notions are bound by the concept of identity building, drawing from the literature on communities of practice. (Contains 1 figure.)

Published
2008
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10. Narrating an Emerging Cross-Sector Partnership: From Brand Orange to Taste Orange.

Author

McMullen, Cathi and Braithwaite, Ian

Abstract

This paper uses a narrative approach to explore the emergence of a cross-sector partnership established to engage in collaborative marketing activities to promote a regional Australian city as a food and wine tourist destination, as well as promoting the food and wine of the region to large urban markets. Cross-sectors partnerships involving diverse stakeholders from public and private sectors experience significant challenges in mobilising these diverse partners to act collaboratively to achieve collective outcomes. One way to examine cross-sector partnerships is from a communication perspective where organizations are seen as being constituted primarily through communication patterns (Koschmann, Kuhn & Pfarrer 2012). The narrative approach that we take in this study helps us to understand the dynamic process at play in the emergence of a cross-sector partnership and explore the role of communication in its constitution. The approach taken locates our study in an emerging body of work that conceptualises organisation as a social process and generatively studies organisations in ways other than the dominant rational scientific traditions, traditions that abstract and generalise and lose touch with practice in the process. Our particular interest is the insights that can be gained from applying this communicative perspective to an emerging cross-sector partnership. Specifically, we look at three newsletters written across the three-year initial funding period for a collaborative marketing project for a regional area and the food and wine from this region. By conceptualising these newsletters as a narrative that gives direction, coherence and clarity during the period of emergence, we can explore the role of communication as this marketing alliance emerges into a successful partnership. Use of narrative inquiry enables us to (1) work with the temporal aspects of an emerging organisation; (2) provide an alternative perspective on practices for mobilising a variety of stakeholders undertaking collaborative activity; (3) illustrate the contribution narrative inquiry can make to the study of marketing implementation in collaborative marketing activities and; (4) more broadly contribute to strategies to achieve cross-sector partnership outcomes. [ABSTRACT FROM AUTHOR]

Published
2013

11. Narrative Inquiry and the Study of Collaborative Branding Activity.

Author

McMullen, Cathi and Braithwaite, Ian

Subjects
BRANDING (Marketing), NARRATIVE inquiry (Research method), CASE studies, ECONOMIC development, EXECUTIVE ability (Management), ORGANIZATIONAL change
Abstract

This paper examines the distinctive features of narrative inquiry, reviews how narrative has been taken up in a range of disciplinary areas, and argues for the use of a narrative approach to the study of social processes in marketing organisation. An illustration is provided of narrative analysis of an exemplar case with the aim of surfacing tacit knowledge and drawing lessons from practice on a successful collaborative branding activity. A series of practices, including accounting, justifying and empathising are identified as important in the development of this emergent branding project. The findings resonate with Boje's (1991) contention that being able to perform stories is an underrated yet important management skill that can assist organisation members to make sense of what is going on and to effect change. [ABSTRACT FROM AUTHOR]

Published
2013

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