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35 results on '"Mayer, Charles S."'

17. Squares: A Public Place Design Guide for Urbanists by Mark C. Childs

Author

Mayer, Charles S.

Subjects
Geography
Abstract

To purchase or authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1467-9272.2007.00612_8.x Byline: Charles S. Mayer (1) Keywords: architecture; city planning; public spaces; urban design Author Affiliation: (1)Department of Art, Indiana State University, Terre Haute, IN

Published
2007

19. Joze Plecnik, Architect: 1872-1957

Author

Mayer, Charles S.

Subjects
Joze Plecnik: Architect 1872-1957 (Book) -- Book reviews, Books -- Book reviews, Regional focus/area studies
Published
1993

21. Global Vs. Local-The Hungarian Retail Wars.

Author

Mayer, Charles S. and Bakhshandeh, Reza M.

Subjects
RETAIL industry, FAST moving consumer goods, MARKETS, SMALL business, INTERNATIONAL competition, HUNGARIAN economy, HISTORY
Abstract

In this paper we explore the impact of the ivasion of large global retailers into the Hungarian FMCG space. As well as giving the historical evolution of the market, we also show a recipe on how the local SME's can cope with the foreign competition. "If you can't beat them, at least emulate them well." [ABSTRACT FROM AUTHOR]

Published
2015

33. As Eastern European countries decentralize their economies, marketing concepts become necessary.

Author

Mayer, Charles S.

Subjects
MARKETING, DECENTRALIZATION in management, CENTRAL economic planning, MARKETING research
Abstract

The article focuses on the importance of marketing concepts to the decentralization of economies in Eastern Europe. It mentions that the resulting dissatisfaction with the system of central planning will lead to many changes in marketing when specific problems embodied themselves on a stiffly envisioned central plan. The significance of marketing research in planning is accounted.

Published
1976

34. Featured book reviews.

Author

Mayer, Charles S.

Subjects
JOZE Plecnik (Book)
Abstract

Reviews the book `Joze Plecnik, Architect: 1872-1957,' edited by Francois Burkhardt, Claude Eveno and Boris Podrecca.

Published
1993

35. Researchers need managerial competence, comparable, actionable results to prove their value to multinational management.

Author

Adler, Lee and Mayer, Charles S.

Subjects
MARKETING research, MARKETING, INDUSTRIAL research, MARKETING strategy, MARKETING management, EXECUTIVES
Abstract

Emphasizes the need for marketing researchers to have managerial competence, comparable and actionable results in their work to prove their value to multinational management. Challenge presented by multinational data to marketing researchers; Explanation on the meaning of comparable and actionable results; Problems in international marketing research.

Published
1976

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