The article presents the advantages of natural feeding, current recommendations for breastfeeding of infants obtained by analyzing the scientific literature. It details current evidence emphasizing the importance, uniqueness of the qualitative and quantitative composition of breast milk, the best form of infant feeding. Emphasis is placed on existing scientifically defined facts explaining the importance of natural feeding as a natural model, vividly illustrating the main points of the concept of optimal infant feeding. Focuses on the fact that adequate feeding is considered one of the major components of the health and optimal growth of the newborn infant. The importance of colostrum at the beginning of enteral feeding for the newborn's body is emphasized. The properties of colostrum that fully meet the morpho-functional needs of the infant are described. It focuses on new, scientifically supplemented, over the past few years, data on the benefits of breast milk: optimal and balanced levels of nutrients; high assimilation of breast milk by the body of the child; the presence of a wide range of biologically active substances, essential fatty acids and amino acids, enzymes, vitamins and protective factors; favorable effect on intestinal microflora. Namely, it is shown that breast milk contains in the right quantities to provide individual not only nutritional but also immunological, endocrine needs of the child, depending on the age: alpha-lactalbumin proteins, beta-lactoglobulin, caseins, enzymes, growth factor, hormones, lactoferrin, lysozyme, secretory IgA, IgG and IgM. Non-protein components: alpha-aminonitrogen; creatine; creatinine; glucosamine; nonnucleic acid polyamines; urea; uric acid. Composition of mature milk: lipids; fat-soluble vitamins (A and carotene, D, E, K); fatty acids; phospholipids; sterols and hydrocarbonates; triglycerides; carbohydrates; water-soluble vitamins; biotin; folin; cholate; inositol; niacin; pantothenic acid; riboflavin; thiamin; vitamins B12, B6, C. Cells: cytoplasmic fragments, epithelial cells, lymphocytes, leukocytes, macrophages, neutrophils, minerals, bicarbonates, calcium, chloride, citrate, magnesium; potassium; soda; sulfate; trace elements: chromium; cobalt; copper; iodine; iron; manganese; molybdenum; nickel; selenium; zinc. Biologically active substances that are part of breast milk: hormones, enzymes, immune complexes, help newborns to overcome birth stress faster and better adapt to new living conditions. It is noted that the nature of breastfeeding in the first year of life to a large extent determines the health of the child not only in the early years, but also in subsequent periods of his life.