Search

This study investigated applications of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by a phenomenological philosophy, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. The findings revealed that there is still a limited use of social media among the selected HLIs where dominance of traditional media over social media was observed. It was revealed that HLIs social media usage included posting information about college life, upcoming and past events, and publishing new programmes. The social media effectiveness included wider reach, receiving questions, feedback, increasing visibility, turnout of people during events and responses to different posts made. Challenges observed included management, infrastructure, and ability to accommodate the negative impacts. The study urges universities to actively incorporate social media platforms in the traditional marketing platforms to improve the effectiveness of their promotions. Provision of financial and managerial resources is important for ensuring that all units at the universities are active and collaborative in social media use.

This study sought to explain ELMS continued usage intentions among HEIs in Tanzania. The study was guided by main research question, "What explains ELMS continued usage intentions among facilitators in HEIs in Tanzania?" The study used descriptive cross sectional design administered to 264 respondents drawn from five universities selected from two regions mainly Dar es Salaam and Morogoro. HEIs involved include the University of Dar es Salaam; Muhimbili University of Health and Allied Sciences; Hubert Kairuki Memorial University; Mzumbe Universty and Sokoine University of Agriculture. A five point Likert scale from strongly disagree to strongly agree perceptions was used. A regression analysis was done to measure the predictability of the hypothesized factors towards ELMS continued usage intentions. The study's findings revealed that ELMS continued usage intentions was positively and significantly influenced by three factors: "perceived importance", "perceived ease of use" and "organizational management support". "Facilitating conditions" though positive, it has no significant influence on ELMS continued usage intentions, thus it is not an affection factor. It was therefore accepted that perceived importance, perceived ease to use and organizational management support have power to predict ELMS continued usage intentions in the visited institutions. This study urges HEIs not to rely on donors/sponsors if ELMS usage is to be sustainable. Most of ELMS donor funded projects stopped just soon after projects reached their end, as opposed to those which are self initiated and supported by respective institutions.

This study investigates usability of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by Diffusion of Innovation Perspective, a multi-case study was conducted with four HLIs ranging from public to private offering institutions. Analysis was done using content analysis in line with each research question and the theory of diffusion applied. Findings revealed that social media are perceived the second to traditional media in relative advantage despite being considered easy to use and try. With respect to compatibility, analysis shows the dominance of traditional media whereby social media platforms are not still considered formal and not matching HLIs image. It was also showed that HLIs social media effects are observable through posting college life, upcoming and past events, and publishing new programs. The social media effectiveness included wider reach, receiving questions, feedback, increasing visibility, turnout of people during events and responses to different posts made. The study urges HLIs to actively incorporate social media platforms in the traditional marketing platforms so as to improve their promotions' effectiveness. Provision of financial and managerial resources is important to make sure their units are active. [ABSTRACT FROM AUTHOR]

The internet-based broadcasting has led to emergency of a great number of broadcasting channels that offer subscribers with more choices ubiquitously. Understanding of the determinants for customers' subscription to a particular broadcasting channel becomes important. This study analyzed factors influencing online Television (TV) Subscription in Tanzania. Specifically, the study assessed the influence of information quality, video quality and online TV technology ease of use on online TV subscription in Tanzania. A questionnaire was used to collect data from 241 online TV subscribers in Dar es Salaam. A multiple regression analysis of the data collected revealed that, information quality and online TV technology ease of use influence significantly online TV subscription in Tanzania. However, the findings of the study established that video quality influence Online TV subscription insignificantly. This implies that, the video quality did not matter most for online TV subscription. The study recommends that, Online TV service providers should focus on improving content quality of the information shared. The platforms for accessing Online TVs should be ease to use including making it easy to access and use online TV programs in a more cost effective manner. Besides, subscribers should be easily enabled to access and view TV programs and/or recorded videos faster than it is with traditional TVs. Doing that would attract more subscribers and hence generating more revenue through subscription-based and ad-supported models. [ABSTRACT FROM AUTHOR]

Copyright of Public Money & Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study examines the influence of IT system quality on business value creation in commercial banks in Tanzania. Moreover, the study tests the moderating role of IT knowledge management on the influence of IT system quality on business value creation. Data was collected using a questionnaire filled by heads of marketing and finance from all 35 commercial banks in Tanzania and analysed using Structural Equation Modelling through SmartPLS. The findings revealed that there is a positive and significant influence of IT systems quality on business value creation and IT knowledge management moderates the influence. The findings suggest that a bank with better IT quality has a high chance of creating value for the business and a bank that empowers business managers with IT knowledge has a better chance to improve the role of its IT systems in enhancing business value creation. The study provides insights into the role of business managers' IT knowledge and skills in creating value in technology-dependent organizations in developing countries. Banks are therefore encouraged to create an environment for business managers to develop and apply their IT knowledge in executing their responsibilities. [ABSTRACT FROM AUTHOR]

While customers are expected to claim for EFD receipts after transactions, as references to purchased items and tax relayed to TRA, evidences indicate that the majority of consumers in Tanzania choose not to do so. Guided by the theory of planned behaviour (TPB), this study sought to answer the main research question: Why do some customers not take sales EFD receipts after transactions? Specifically, it sought to determine the influence of facilitating conditions, individual attitude, subjective norms, perceived behavioural controls and perceived receipts validity on customers' claiming EFD receipts after transactions. The study was conducted in Dar es Salaam city. Using a sample calculator, where for the population of one million and above with confidence interval 5 and confidence level 95 percent, a study sample size of 371 car drivers was used. Respondents were conveniently selected. Findings indicate that facilitating conditions, individual attitudes, subjective norms, perceived behavioural controls and perceived receipt validity have a positive effect on the intention to claim EFD sales receipt after transactions. Efforts to sensitize on the importance of customers' claiming EFD receipts for each transaction made need being emphasized. Also, there is need to formulate policies and regulations to reinforce the behaviour. [ABSTRACT FROM AUTHOR]

Cash deposits through Automated Teller Machines (ATMs) enable customers to ensure that the money they earn is kept safe without encountering any inconveniences. They also enable banks to increase income that can be used to generate credits to customers and generate profits to banks. This study was set to assess factors hindering commercial banks to adopt automatic cash deposit service using ATMs. Using the Transactions Cost Theory (TCT) and Technological, Organizational and Environmental (TOE) framework, three constructs were extracted and hypothesized as predictors for adoption of ATMs cash deposits. A multiple regression analysis was conducted to data gathered from 105 respondents selected from seven commercial banks namely CRDB Bank, National Microfinance Bank (NMB), National Bank of Commerce (NBC), First National Bank (FNB), Exim Bank Tanzania (EBT), Akiba Commercial Bank (ACB) and Access Bank (T) Ltd. It was found that all hypothesized variables (perceived cyber security; perceived costs of operations; and, facilitating conditions) significantly influenced adoption of ATMs cash deposits. For ATMs cash deposit services to be up taken, diffuse and get trusted as a reliable banking service by commercial banks in Tanzania, the responsible entities must work hard to ensure that security systems are reliable. Facilitating conditions are required to improve enabling/supporting security system infrastructures. The commercial banks need to market the service in order to attract more customers' cash deposits and cover the operating costs. [ABSTRACT FROM AUTHOR]

This study sought to investigate the factors affecting implementation of business strategies in Tanzanian parastatals using the Tanzania Telecommunications Company Limited (TTCL) as a case of study. Specifically, the study assessed the influence of the following; - resource availability, employees' skills level, technology characteristics, organizational leadership, and organizational structure on implementation of a business strategy. From a five-point Likert scales questionnaire run to 111 TTCL officers across the country, data were subjected to a multiple regression analysis. Findings reveal that all hypothesized relationships (with exception of organizational leadership as well as organizational structure) had significant influence on implementation of a business strategy. Theoretically, the study findings imply that a successful implementation of a business strategy is a function of resource availability, technological characteristics and availability of competent and skilled employees. Parastatals thus need to be equipped with required resources including supply of modern technologies. Moreover, there should be continuous training so as to increase employees' skills level necessary for proper implementation of business strategies. Since this study only focused on TTCL and could not cover a wide range of government parastatals across Tanzania, other studies may be conducted in remaining parastatals in the country to expand the knowledge in that facet. [ABSTRACT FROM AUTHOR]

This study was set to model Green eBusiness adoption among SMTEs in Tanzania, right from sourcing, operations, and to end-of-life-management. The study employed the use of Structural Equation Modeling (SEM) to analyze quantitative data collected from 240 respondents selected from 80 SMTEs in Dar es Salaam, Kilimanjaro, Arusha, and Zanzibar, who were in operations for at least three years. Although there were twelve hypotheses formulated, only seven hypotheses (with constructs Self-Efficacy, Effort Expectancy, Facilitating Conditions, Coercive Pressures, Intention to Use both to commitment and to Green eBusiness, and Commitment towards Green eBusiness adoption) were revealed significant. Others (with constructs Performance Expectancy, Organizational Support, Green Entrepreneurial Attitude, Normative Pressure, and Mimetic Pressure) were deemed insignificant and thus rejected. These findings imply that, if a firm is to adopt Green eBusiness, the technology behind it has to be easy to use, which inculcate an individual's self efficacy to use Green eBusiness, drivers that influence Intention to Use. On the other hand, the presence of Facilitating Conditions is important to persuade the new adopters, while, the existence of Coercive Pressure is important in order to reinforce the "green" behaviors related to use of IT and EBusiness in general. [ABSTRACT FROM AUTHOR]

Although Dar es Salaam City is endowed with numerous cultural heritage resources, it fails to exploit such potentials. While there were some initiatives to boost cultural heritage tourism in the city, their efficacy was unknown and they remain undocumented. This study was designed to assess public awareness means and their effectiveness in promoting cultural heritage tourism in Dar es Salaam City. Data collection was through questionnaires, focus group discussions, observations, and key informant interviews. Findings indicated that most of the existing potential sites were not known as cultural heritage tourism sites such that they were regarded like any other normal places in the city. Available public awareness strategies (except a few) were ineffective and inaccessible. One could then wonder how available cultural heritage assets may be made known and attract others to take part. The study calls for public awareness strategies to improve knowledge on available cultural heritage assets to the general public, a measure, which will positively enhance accessibility to cultural heritage assets, improve goodwill as well as cooperation to tourists and improve ethics of their care. Such undertakings eventually will lead to sustainable cultural heritage tourism growth. [ABSTRACT FROM AUTHOR]

Trust has often been cited as an important ingredient in any given business. The new trends of dwindling face‐to‐face business transactions necessitate trust in online transactions empirical studies. The purpose of this paper was to empirically contribute findings on the link between the trust facets and online car purchases. From 335 adult individual car buyers in Tanzania, we present the extent of the web design and personality trust dimensions influence on business‐to‐consumer (B2C) e‐commerce car purchases using the multiple regression analysis techniques. This study focused on e‐commerce trust in the context of expensive commodities like a car done from abroad with payments involving international money transfer. The study's findings contribute to the existing body of knowledge and extend trust and e‐commerce theories that guide efforts for implementation of course of actions by consumers of expensive products like cars as well as respective car trading companies. This study is not only inclined towards online practical business implications, but also aims at augmenting the theoretical and policy implications, especially taking the trust—B2C perspectives of potential buyers within the sub‐Saharan Africa, which is amid the formal institutional voids that may largely influence adult international business dealing from the sub‐Saharan Africa. [ABSTRACT FROM AUTHOR]