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1. Web survey bias: sample or mode effect?

Author

Grandcolas, Ursula, Rettie, Ruth, and Marusenko, Kira

Subjects
Market surveys -- Technology application, Marketing research firms -- Methods, Technology application, Advertising, marketing and public relations, Business
Abstract

The differences in the results of paper market surveys versus Web market surveys are determined to be the result of the sample rather than the method utilized to conduct the survey.

Published
2003

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