Search

Sosiale medier representerer nye arenaer for helsearbeidere som ønsker å gi helseinformasjon og råd til et bredt publikum. Når leger, psykologer og helsesøstre åpner kontoer på YouTube, Instagram, Snapchat eller TikTok, møter de både nye muligheter og nye utfordringer i sin formidlingspraksis. Hvordan utnytter de mulighetene og hvordan håndterer de utfordringene? Dette er spørsmål som får økende oppmerksomhet i internasjonal forskning, men som er lite utforsket i norsk sammenheng. Denne artikkelen er basert på en studie der tre norske caser – en lege på YouTube og to psykologer på Instagram – undersøkes og sammenlignes gjennom tekstanalyse og intervjuer. Studien avdekker et betydelig spenn i hva slags kommunikasjonsstrategier som benyttes i dette nye praksisfeltet, der helsefaglige og mediefaglige hensyn må identifiseres og balanseres.

People are increasingly turning to social media platforms to acquire information and seek advice on health matters. Consequently, a growing number of qualified healthcare professionals are using social media as channels for public health communication. On platforms such as YouTube and Instagram, health workers can reach a wide and interested audience while applying powerful tools for presentation and interaction. However, such platforms also represent certain challenges and dilemmas when doctors and psychologists become health influencers. Who do they represent? What style of communication is expected? And what responsibilities do they have toward their followers? The present study contributes to the field of investigation by employing qualitative methods. It is based on three focus group interviews conducted with students enrolled in health-related study programmes at Norwegian universities. The paper asks: How do future healthcare workers perceive the social media practices of popular healthcare experts regarding the advantages and dilemmas associated with such practices?

Norske museer er fremdeles i en tidlig fase av den digitale transformasjonen, og den nye stortingsmeldingen Musea i samfunnet etterspør mer kunnskap om den digitale formidlingen ved museene. I denne studien gjør vi en analyse av nettstedene til våre to fremste kunstmuseer, Nasjonalmuseet og Munchmuseet, der vi undersøker hvordan de to institusjonene utnytter semiotiske og teknologiske ressurser for å tilby brukerne digitale museumsopplevelser. Med utgangspunkt i teorier om meningsskaping og mediert samhandling undersøker vi hvordan museene og deres utstillingsobjekter blir representert og hva slags roller de digitale besøkende blir tildelt på museenes offisielle nettsteder. Undersøkelsen av de to casene viser at digitaliseringen kan gjøre museene relevante for nye grupper og lede til nye former for museumsopplevelser.

There are many different notions of models in different areas of science that are often not aligned, making it difficult to discuss them across disciplines. In this study, we look at the differences between physical models and mental models as well as the difference between static and dynamic models. Semiotics provides a philosophical underpinning by explaining meaning-making. This allows for identifying a common ground between models in different areas. We use examples from natural sciences and linguistics to illustrate different approaches and concepts and to find commonalities. This study distinguishes between systems, models, and descriptions of models. This distinction allows us to understand the commonalities of mental and physical models in different areas.

This paper addresses the increased use of data and data visualization in newsrooms, which has yielded a new form of storytelling: data stories. In journalism, data stories or storytelling with data are the new buzzwords. What journalists mean by data stories, however, remains blurred. We use the emergence of data stories as an opportunity to describe the changing understanding of journalistic storytelling. Based on interviews with editorial leaders, data journalists, developers, and designers in 26 major news organizations in Europe, we focus on practitioners’ perspective on data stories. In our empirical study, we identified seven key features of journalistic data stories: data, communicative function, the textual-visual relationship, structure and design of a story, interactivity, and the meta-story. These findings contribute to rethinking the narrative approach to journalism.

Abstract Data visualization works – in a journalistic context – to make statistics and other forms of quantitative data accessible and meaningful to a wide audience. Charts, graphs and maps stimulate the senses through forms, colours and – in digital contexts – animation, and promise an effective communication of complex facts. However, the techniques applied can also lead to confusion and distrust, and they require specific insights from both producers and readers. Through analysis of 17 data visualizations, this study examines how such visualizations work as a distinctive text and media type on Norwegian news sites. How do they create meaning, and how do they influence journalism as a genre and as a discursive practice?