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In this paper, data envelopment analysis (DEA) is applied to exhaustively examine the efficiency of the main airline companies in the European airspace by using novel input/output parameters: business management factors, network analysis metrics, as well as social media estimators. Furthermore, we also use network analysis to provide a better differentiation among efficiency values. Results indicate that user engagement, as well as the analysis of the position within the airspace-from an operative perspective, influence the efficiency of the airline companies, allowing a more comprehensive understanding of its functioning.

Massive Open Online Courses (MOOCs), regardless of their topic, are a perfect space to generate, through virtual learning communities associated with them, very valuable resources for their participants and, in general, anyone interested in the topic covered. If in the design of these learning spaces, elements specific to games are added to them, which is known as gamification, we can try to increase the engagement of the student towards the course and, therefore, towards the community. This paper presents an experience of a MOOC of Universidad Rey Juan Carlos (Spain) with a connectivist approach. Aspects such as fun and motivation have been worked on in the design, through the application of gamified activities and the use of elements from social networks, considered as gamification, with the aim of increasing participation and engagement within a Facebook group, used as a community to support the course. We have analyzed aspects such as enjoyment and motivation, the result of which has been active participation and high engagement within the MOOC community in the form of content and especially great interaction, highlighting the existence of continuous activity once the edition of the MOOC is finished, as a consequence of a habit generated in the student.

Considering that non-renewable energy resources are dwindling, the smart grid turns out to be one of the most promising and compelling systems for the future of energy. Not only does it combine efficient energy consumption with avant-garde technologies related to renewable energies, but it is also capable of providing several beneficial utilities, such as power monitoring and data provision. When smart grid end users turn into prosumers, they become arguably the most important value creators within the smart grid and a decisive agent of change in terms of electricity usage. There is a plethora of research and development areas related to the smart grid that can be exploited for new business opportunities, thus spawning another branch of the so-called “green economy” focused on turning smart energy usage into a profitable business. This paper deals with emerging business models for smart grid prosumers, their strengths and weaknesses and puts forward new prosumer-oriented business models, along with their value propositions

Este artículo analiza la relación entre la eficiencia productiva y las Redes Sociales Virtuales (RSV) en las empresas de telecomunicaciones en España. En una primera etapa, se aplica el análisis envolvente de datos (DEA) incorporando varios indicadores de actividad ?Social Media?. En una segunda etapa, se utiliza una regresión logística para caracterizar las empresas eficientes. Los resultados muestran que la capacidad de absorción y utilización de las RSV es un factor determinante en la mejora de la eficiencia productiva. La utilización combinada y las distintas capacidades de gestión de las RSV permiten identificarlas como un recurso heterogéneo. Este trabajo presenta un modelo para la evaluación del desempeño estratégico al abordar su presencia y actividad en RSV. ABSTRACT. This paper analyzes the relationship between the productive efficiency and the Online Social Networks - OSN in the Spanish telecommunications firms. First, a data envelopment analysis (DEA) is used and several indicators of business "Social Media" activities are incorporated. In a second stage, a logistic regression model regression is applied to characteri ze the efficient enterprises. Results show that the company's ability to absorb and utilize this OSN is a key factor in improving the productive efficiency. These results on the combined use and different management capabilities of OSN point to a definitio n of OSN as a heterogeneous resource. This paper presents a model for assessing the strategic performance to address their presence and activity in OSN.