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2. The Significance of Advertising.

Author

Marsteller, William A.

Abstract

This pamphlet discusses some of the values and responsibilities of advertising in a free competitive economy. One of the primary objectives of advertising is to communicate truthfully. The laws of the Federal Trade Commission exist to protect the public from wrong and misleading information, but the greatest protection is the hard light of constant exposure. Because of advertising, magazines can be distributed more cheaply and widely, informing people of changes and improvements in their fields of business or interest. Advertising is responsible to the public and can be valuable only when the public makes known its needs. (TS)

Published
1960

6. Narcotic Independence After Pancreatic Duct Stenting Predicts Narcotic Independence After Lateral Pancreaticojejunostomy for Chronic Pancreatitis

Author

Kwon, Richard S., primary, Young, Benjamin E., additional, Marsteller, William F., additional, Lawrence, Christopher, additional, Wu, Bechien U., additional, Lee, Linda S., additional, Mullady, Daniel, additional, Klibansky, David A., additional, Gardner, Timothy B., additional, and Simeone, Diane M., additional

Published
2016
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10. The changing environment in business marketing

Author

Marsteller, William A.

Subjects
corporations -- Advertising, Business-to-business advertising -- Analysis, Advertising, marketing and public relations, Business
Abstract

Once upon a time there were corporations named American Car & Foundry, American Rolling mill, Machinery, Rockkwell Manufacturing, United Aircraft, and so on. Most of them were run by engineers [...]

Published
1984

12. Flora Whitney Miller, 1897-1986 : Her Life, Her World

Author

Biddle, Flora Miller, Friedman, B.h., Whitney, Cornelius Vanderbilt, Conner, Gertrude, Whitney, Betsey, Payson, Sandra, Gill, Brendan, Straight, Beatrice, Milburn, Devereux Jr., Tower, Whitney, Lancaster, Nancy Perkins, Preston, William P.T., LeBoutillier, Pamela T., Miller, Leverett S., Knox, Seymour H., Von Stade, Frederick H., Balding, Ivor G., Hitchcock, Margaret Mellon, LeBoutillier, John, Goddrich, Lloyd, Johnson, Philip, Rockefeller, Blanchette H., Tomkins, Calvin, Solinger, David M., Neuberger, Roy R., Michener, James A., Breuer, Marcel, Graves, Michael, Marsteller, William A., Onassis, Jacqueline Kennedy, Baur, John I.H., Whitney, Flora Miller, Bishop, Isabel, Hopper, Edward, Lipman, Howard, Cobb, Eliza Parkinson, Dillon, C. Douglas, Ripley, S. Dillon, Cushing, Frederick A., Vreeland, Diana, Chanler, Bronson Winthrop, Shearer, Linda, Armstrong, Tom, Vanderbilt, Gloria, Eastman, John Jr., Schmidt, Benno C., Marion, John L., Irving, Fiona, Biddle, Flora Miller, Friedman, B.h., Whitney, Cornelius Vanderbilt, Conner, Gertrude, Whitney, Betsey, Payson, Sandra, Gill, Brendan, Straight, Beatrice, Milburn, Devereux Jr., Tower, Whitney, Lancaster, Nancy Perkins, Preston, William P.T., LeBoutillier, Pamela T., Miller, Leverett S., Knox, Seymour H., Von Stade, Frederick H., Balding, Ivor G., Hitchcock, Margaret Mellon, LeBoutillier, John, Goddrich, Lloyd, Johnson, Philip, Rockefeller, Blanchette H., Tomkins, Calvin, Solinger, David M., Neuberger, Roy R., Michener, James A., Breuer, Marcel, Graves, Michael, Marsteller, William A., Onassis, Jacqueline Kennedy, Baur, John I.H., Whitney, Flora Miller, Bishop, Isabel, Hopper, Edward, Lipman, Howard, Cobb, Eliza Parkinson, Dillon, C. Douglas, Ripley, S. Dillon, Cushing, Frederick A., Vreeland, Diana, Chanler, Bronson Winthrop, Shearer, Linda, Armstrong, Tom, Vanderbilt, Gloria, Eastman, John Jr., Schmidt, Benno C., Marion, John L., and Irving, Fiona

Abstract

Nearly 50 writers contribute anecdotes on the life and times of the American patroness of the arts Flora Whitney Miller. This book of photos and text is dedicated to her memory as part of high society New York and her legacy through the Whitney Museum of American Art.

Published
1987

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