Search

Trajnostno poslovanje turističnih destinacij in ponudnikov je kot del koncepta trajnostnega razvoja oziroma praks, ki jih ta koncept poudarja in pooseblja, neizpodbitna nuja sedanjega in prihodnjega sveta – če želimo doseči namen trajnostnega razvoja (in poslovanja): da bodo tudi prihodnji rodovi lahko dosegli ali presegli kakovost bivanja sedanjih generacij. S pomembnim poudarkom: kakovost bivanja v skladu z današnjimi najboljšimi praksami za čim večji delež prebivalstva. Prispevek ponuja kratek vpogled v ključne izzive trajnostnega poslovanja, ki so danes v svetu turizma prepoznane tematike, na primer nosilna zmogljivost, čezmerni turizem, varnost, socialna in gospodarska vključenost, dostopnost, ozaveščenost, participativno načrtovanje in druge. Poudarek je na specifičnih tematikah slovenskega turizma, kjer med trajnostnimi praksami prednjači Zelena shema slovenskega turizma. Izziv in hkrati priložnost trajnostnemu poslovanju destinacij in tudi podjetij v kratko- oziroma srednjeročnem obdobju predstavlja aktualna (post)pandemična situacija, ki nagovarja k premisleku o uravnoteženju še vedno precej ekonomističnega pogleda na panogo v Sloveniji (in na splošno), dolgoročno pa bo med ključnimi izzivi poslovanja soočenje s podnebnimi spremembami in vsem, kar te prinašajo. Kakor koli že krize zarežejo v poslovanje, na svojem robu ponujajo tudi priložnosti; razmislek o trajnosti in smiselni skladnosti razvoja turizma (po)ostaja nedvomno prednostna naloga naših skupnih prizadevanj za boljši jutri.

In an increasingly competitive tourist market, wine and enogastronomy are becoming key elements in the development of tourist products in regions that cultivate grapevines, in Slovenia and internationally. It has been claimed that no kind of tourism can develop in regions without wine; however, from today’s perspective, this claim seems an exaggeration. Nevertheless, enogastronomy is an integral part of many contemporary tourist products. As such, it combines tradition, history and heritage and also improves the recognisability of a given destination on which modern wine tourism products rest. On a global scale, wine tourism is growing, and the forecast for the future is likewise promising. The essence of a wine tourism product is to connect food and wine, i.e. enogastronomic or culinary experiences, and to follow new trends. The trend is to consolidate this segment of tourism services, in particular through leisure activities and relaxation at the destination of choice. Food and wine thus become part of the cultural experience of the visited destination and equal the experience of visiting a museum or a concert or may be an equal component of such a package.

Prireditve oziroma dogodki so eden ključnih privlačnih elementov turistične ponudbe. Poznamo več vrst dogodkov, kot so kulturni, športni in izobraževalni. Pomembni elementi prireditev so zagotovo njihova vsebina, prav tako pa tudi gastronomska ponudba. Kolektivne blagovne znamke so pomembno orodje razvoja podeželja in v verige povezanih ponudnikov, ki zagotavljajo celovito visokokakovostno gastronomsko in z njo povezano ponudbo strategije »od vil do vilic« ter vodenih doživetij in zelenih prireditev z lokalno dodano vrednostjo. Pri organizaciji je treba zagotoviti kar najboljšo kakovost izvedbe ter poskrbeti za varnost in trajnostno naravnanost prireditve, o čemer govori ta monografija. Prav smernice za trajnostne zelene prireditve so vodilo prihodnjega razvoja dogodkov na destinaciji Podčetrtek, Bistrica ob Sotli in Kozje, kjer so v sodelovanju s Fakulteto za turizem Univerze v Mariboru pristopili k skupnemu projektu trajnostnih turističnih rešitev za prihodnost. Zelene prireditve smo preučevali na primeru Praznika kozjanskega jabolka.

In this paper we suggest that modern tourism planning of a destination should include participation from all levels of the community (direct stakeholders, local residents and differing age groups) if the participatory process is to be extensive and universal within the community. We see participatory planning as a critical success factor in seeking to satisfy the requirements of the modern paradigm of sustainability and responsibility in tourism. A community-based approach to tourism development is a prerequisite to sustainability. This focuses on community involvement in the planning and development process and developing the types of tourism, which generate real social and economic benefits to local communities. Representing the interests and fulfilling the needs of various users is one reason for enabling their participation. Interestingly, children & youth are often overlooked in this regard even though adults may not adequately represent their needs. An important outcome of participatory planning is the process of collective learning that takes place through the underlying process of dialogue. We will refer in the paper to parallel research conducted with colleagues in Slovenia focusing in detail on the role of children & youth in the participatory process of developing sustainable tourism at a local level. This includes a view that planning for sustainable tourism development is an effort to shape the future. Among stakeholders and community participants, children & youth have a significant voice in the future and to a strong degree should have the right to engage in development. The paper seeks to assess the role of participatory structures in planning and development and in the role of children & youth as stakeholders in the planning of local destination management., U ovom radu polazimo od pretpostavke, kako u suvremenom planiranju turističkog razvoja destinacije treba težiti da su u participativni proces uključene sve razine lokalne zajednice (direktni dionici u turizmu, lokalno stanovništvo kao i različite starosne skupine). Posljednje navedeno jedino osigurava univerzalni i sveobuhvatni participativni proces planiranja u turističkoj destinaciji. Ocjenjujemo, da je participativnost svih dionika kritičan faktor uspjeha za osiguranje održivog i odgovornog turističkog razvoja u des-tinaciji. Na taj način osiguran je razvoj turizma, koji generira realne socijalne, okolišne i ekonomske koristi za lokalnu zajednicu. Mogućnost za iskaz participacije treba biti omogućena svim dionicima u destinaciji. Interesantno, djeca i mladi često su izostavljeni iz ovog procesa, iako u većini slučajeva odrasla generacija ne može adekvatno izraziti njihov pogled na budući turis-tički razvoj u destinaciji. Značajan rezultat participativnog procesa je i međusobna komunikacija te izmjena iskustva u procesu planiranja razvoja turističke destinacije. U radu se referiramo i na paralelno istraživanje, koje su izveli kolege iz Slovenije, s fokusom na ulogu djece u participativnom procesu planiranja turističke destinacije. Smatramo da je to od važnog značaja za osiguranje elementa održivosti za budući razvoj u turističkoj destinaciji. Između svih dionika u planiranju razvoja destinacije, djeca i mlada generacija trebaju i moraju imati svoju ulogu i svoj glas, kako bi participativni proces bio cjelovit odnosno sveobuhvatan.

For years, sustainable tourism has commanded the attention of academics and practitioners given its achievement through participatory planning. However, much research in the area has neglected to consider all voices of those (i.e., children) affected by tourism. This study, employing a post-test only experimental design, addresses this gap by including the voices of 498 children from six diverse European destinations concerning perceptions of tourism. Results show that children are willing to express their opinions given the opportunity. Moreover, their attitude towards tourists is negative, while they perceive locals to hold a subordinate position to tourists. In general, this study offers insight into children’s attitudes to tourism from the host perspective, demonstrating that there is a unique insider’s perspective that needs further research.

Monografija Program razvoja za održivi ruralni turizam u Moslavini rezultat je projekta kojim želimo potaknuti održivi ruralni turizam na sirem teritoriju hrvatske regije Moslavine. Moslavina je pozicionirana u sredisnjoj Hrvatskoj i ima vrlo pogodan položaj između Slovenije, Bosne i Hercegovine i Srbije. Sa svojim prirodnim bogatstvima ima veliki potencijal razvoja turizma i, jos vise, održivog turizma. Mnostvo obiteljskih poljoprivrednih gospodarstava (OPG-ovi) koja imaju turisticku ponudu odlicna su atrakcija za održivi turizam, kao i priroda parka Lonjsko polje i Moslavacka gora. Mentori i studenti prve godine postdiplomskog programa Turizam na Fakultetu za turizam Sveucilista u Mariboru (Slovenija) uz sudjelovanje lokalnog stanovnistva suocili su se sa strateskim izazovom razvoja turizma. Nakon analize stanja, pripremili su viziju razvoja, utvrdili prioritetna podrucja rada, definirali mjere i pokazatelje te nacin pracenja istih. Sam akcijski plan temelji se na teoriji razvoja održivog turizma u zasticenim podrucjima, predstavljenoj na pocetku ove monografije.

Popularizacija putovanja koja za motiv imaju prevenciju bolesti svojstvenih modernom coveku rezultirala je izuzetno dinamicnim razvojem velnes turizma u celom svetu. Kao jedan od najbrže rastucih segmenata turisticke industrije, velnes turizam dostiže za gotovo 50% visu godisnju stopu rasta od ocekivane stope rasta celokupne svetske turisticke ekonomije. Kao uslužna delatnost u kojoj ljudski faktor igra najvažniju ulogu, velnes industrija iz godine u godinu otvora veliki broj novih radnih mesta. Međutim, kako bi ta radna mesta bila popunjena adekvatno obucenim i motivisanim kadrovima, neophodno je sprovesti određene izmene u obrazovnim sistemima, kako na nivou formalnog obrazovanja, tako i u obasti neformalne edukacije. Na koji nacin se edukacija kadrova za rad u velnes industriji trenutno vrsi u Srbiji i Sloveniji, i sta je u toj sferi neophodno promeniti da bi ove dve države bile konkurentne na svetskom velnes tržistu, uzeto je za cilj istraživanja sporovedenog u okviru međunarodnog projekta bilateralne prekogranicne saradnje dva fakulteta sa sedistima u Novom Sadu i Brežicama. Rezultati studije upucuju na to da je praksa velnes turizma daleko otvorenija za inovacije u odnosu na obrazovne institucije i da je, u cilju kvalitetne pripreme mladih za zaposljavanje, neophodno uspostavljanje prisnije saradnje fakulteta sa liderima u spa i velnes turizmu.

This paper attempts to quantify, understand and analyse the effect of the migrant flows upon tourism destinations, considering the funnel theory, as a system, focusing on the beginning (inputs), through (throughput) and at the end of the funnel (outputs). Empirically, the research examines three key questions: 1. Importance of tourism economically to countries in the West Balkan Migrant Corridor; 2. Intensive nature of tourism for these countries; 3. Socio-economic consequences of the migrant flows. The crisis and its effects on tourism looks at a funnel that transmits migrants from the Aegean Sea through the West Balkans to North-West Europe. Importantly, the funnel crisis points are in Greece (beginning) and in Germany (end); the intermediate problem areas (Macedonia, Serbia, Croatia, Slovenia) have been in the throughput of the migrants through the funnel. It must also take account of the security situation in Turkey as well as the difficulty of EU member states in assimilating migrants on the route. Based on the results of the research conducted to date, with the sectional sample data from 2014-2017, it is possible to affirm that the migration crisis in West Balkans countries and countries connected to the migrant corridor has impacted only marginally on tourism. However, This problem is socioeconomic yet deeply humanitarian; whilst unfortunate to reduce a deeply disturbing human issue, such an analysis of “people-flows through the funnel” allows an attempt to quantify, understand and analyse the effect of the migrant flows upon tourism destinations.

The book »The development program for the sustainable development of town Cabar in Gorski kotar« is the result of the second phase of the project, with which we want to stimulate the sustainability and strategic development of the Croatian border area of the town of Cabar, all the way from Prezid to Gerovo. The area is distant from the main Croatian roads, but at the same time it is located between three countries (Croatia, Slovenia and Italy), which have always been a source of employment, information and social life for the locals. The intertwining of different traditions enabled the creation of an autochthonous culture that combines interesting stories, customs, crafts, dishes and the use of natural resources from the unspoiled nature in which the destination is located. All of this is an excellent basis for the development of tourism, which can, as a new industry, enable the development of the economy, reverses the demographic picture and stimulates the overall development of the area. The strategic challenge of the tourism development was addressed by tutors and students of the 1st year of the Master's program Tourism at the Faculty of Tourism University of Maribor together by participatory planning and involvement of local community. After the analysis of the situation, they prepared a development vision, identified the priority areas of work, defined the indicators and the way they would be monitored. The action plan itself is based on the theory of carrying capacity assessment, presented at the beginning of this book.

Purpose – The main purpose of this paper was to evaluate the current supply of composite tourist products in Croatia in relation to the needs of older people's needs with a focus on the European market and to identify all shortcomings and disparities in order to make recommendations for a more efficient development of tourism products within Croatia in function of the extension of the tourist season. Methodology – The results were obtained by using a mixed methodology by combining quantitative (TOMAS research from 2017 and TOURage project from 2014) and qualitative (semistructured interviews with relevant tourism industry subjects) data processing methods using comparative analysis within the match model. Findings – Findings show that the quality of the landscape, security, general services, hotel accommodation and transport according to the rating of all segments of tourists who visited Croatia above the quality expected of senior tourists when choosing their travel destination. Particular attention should be paid to the safety, accommodation comfort, medical accessibility, specific cultural and less challenging adventure experiences within the flexible packages offered on the dominant EU markets of Germany, France, the UK and Scandinavia. Croatia as a tourist destination, with certain improvements and adjustments of the tourist product components, has a predisposition for a stronger market penetration that covers the segment of the senior tourists.

Designing and presenting a destination as a tourist product is a process, which is influenced by different issues. Among them are perceptions of destination and attitudes towards a destination. In this study we have examined how media representation of destination safety and security affects attitudes about tourism destinations. Safety and security are important questions in the field of tourism and therefore we initially present different aspects of this topic. This research question was addressed as an experiment among students of tourism, who are future tourism product designers. The independent variable was the projection of terrorist attack films on observed destinations. The experiment used different questionnaires – among them was a nonverbal semantic differential. The results of these questionnaires showed that the perception of different destinations is lower than before the experiment and therefore that the safety and security issues are important factors when designing a tourist product., Projektiranje i predstavljanje destinacije kao turističkog proizvoda je proces na koji utječu različiti problemi. Među njima su i percepcije destinacije i stavovi prema destinaciji. U ovom smo istraživanju ispitali kako medijska prezentacija sigurnosti destinacije utječe na stavove o turističkim odredištima. Pitanja sigurnosti su važna na području turizma i zato u početku predstavljamo različite aspekte ove teme. Istraživanje je postavljeno kao eksperiment među studentima turizma koji su budući kreatori turističkih proizvoda. Nezavisna varijabla bila je projekcija filmova terorističkih napada na promatranim destinacijama. Eksperiment je koristio različite upitnike - među njima je bio neverbalni semantički diferencijal. Rezultati tih upitnika pokazali su, da je percepcija različitih destinacija niža nego prije eksperimenta i stoga su sigurnosna pitanja itekako važni čimbenici pri projektiranju turističkog proizvoda.

One of the crucial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multi-stakeholder approach to tourism development. In this paper, we present the case of the 'Heritage trails through Dolenjska and Bela krajina in SE Slovenia' in which sustainable rural development (we take this to include cultural & heritage, vinicultural & gastronomic, as well as ecological tourism) is one of the key elements of the integral mix of business economy, viz. development of the region in the SE of Slovenia. The integral approach showed from the very beginning of project activities, within the Novo Mesto chamber of commerce, its long-time implementation until the present, as one of the key products within the tourist destination of Dolenjska, Bela Krajina and Kočevsko-Ribniška. It takes an integrated approach in terms of start-up, implementation and development and is supported by and benefits from the notion of a core of multiple stakeholders.

Modern tourism planning and development of a destination should include input from all levels of society, including diff erent age groups and varying interest groups within a local community. However, it is very rare that, in the process of participatory planning, youths and school groups are invited to express their views on development plans or have the opportunity to take an active part in decisionmaking. In this study, a nonverbal semantic diff erential was used in order to learn about how children in Slovenian primary schools view tourists and tourism. A sample of students from three primary schools located in developed, semi developed and poorly developed tourist destinations completed an "activity book" containing questions and a methodology for drawing a picture of "tourists", "hosts", and "children's parents' perception of tourists". Th is study showed that children from regions where tourism is highly developed have signifi cantly diff erent attitudes toward tourists than children living in regions where tourism is not as developed. However, the study also takes a perspective of the importance of sustainability in the tourism off er and how this may aff ect the views of children & youth in general and in diff erent regions in particular.

Na sve konkurentnijem turističkom tržištu, vino i enogatronomija postaju ključni elementi u razvoju turističkih proizvoda u regijama u kojima se uzgaja vinova loza, u Sloveniji i inozemstvu. Prijašnja je tvrdnja da se niti jedan oblik regionalnog turizma ne može razviti bez vina, međutim, iz današnje perspektive ta je tvrdnja pretjerana. Ipak, enogastronomija integralan je dio mnogih suvremenih turističkih proizvoda. Kao takva, ona vezuje tradiciju, povijest i naslijeđe te također unaprijeđuje prepoznatljivost destinacije koja nudi moderne proizvode vinskog turizma. Globalno gledajući, vinski turizam raste, a i prognoze za njegovu budućnost su obećavajuće. Srž proizvoda vinskog turizma jest spoj vina i hrane, odnosno enogastronomski ili kulinarski doživljaj, te praćenje novih trendova. Trend je objediniti ovaj segment turističkih usluga, posebice kroz aktivnosti slobodnog vremena i relaksacije u odabranoj destinaciji. Hrana i vino tako postaju dio kulturnog doživljaja posjećene destinacije i jednako su iskustveno značajni kao posjet muzeju ili koncertu, ili mogu činiti jednaku komponentu u takvom aranžmanu., In an increasingly competitive tourist market, wine and enogastronomy are becoming key elements in the development of tourist products in regions that cultivate grapevines, in Slovenia and internationally. It has been claimed that no kind of tourism can develop in regions without wine; however, from today’s perspective, this claim seems an exaggeration. Nevertheless, enogastronomy is an integral part of many contemporary tourist products. As such, it combines tradition, history, and heritage and also improves the recognisability of a given destination on which modern wine tourism products rest. On a global scale, wine tourism is growing, and the forecast for the future is likewise promising. The essence of a wine tourism product is to connect food and wine, i.e. enogastronomic or culinary experiences, and to follow new trends. The trend is to consolidate this segment of tourism services, in particular through leisure activities and relaxation at the destination of choice. Food and wine thus become part of the cultural experience of the visited destination and equal the experience of visiting a museum or a concert or can be an equal component of such a package.

The learning process at the faculty requires not only attending lectures and active participation in the tutorials, but also intensive individual work of a student, which is often presented in the form of a seminar paper. However, the most important individual work of a student is definitely a final paper - a diploma or a master's thesis. In order to present and facilitate the preparation of written works for the students of the Faculty of Tourism of the University of Maribor, we have prepared this handbook for writing and editing texts at the faculty. The professional monograph covers the chapters that lead the student through the whole process of research and writing their paper. From the initial search of the research idea and the basics of scientific writing and research in tourism, to the individual steps of the research process and research methods. The professional monograph also includes a chapter on personal relationships, which in particular addresses the relationship between a student and a mentor in the process of preparing the paper or thesis. The handbook also provides practical advice on language and text designing, as well as instructions for citing references. The professional monograph, thus, combines basic information that both students of tourism and their lecturers will use in their study and work processes, as they will follow the uniform guidelines for writing texts in tourism at the Faculty of Tourism.