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1,986 results on '"Marketing research -- Methods"'

1. 23andMe is floundering. Here is how to delete your data

Subjects
Marketing research -- Methods, Consumer news and advice, General interest
Abstract

23andMe's business is floundering after a data hack, lawsuit, and tumbling stock prices. The company's problems have led to concerns about how it handles consumer genealogy data. Here is how [...]

Published
2024

2. Using a strobelight analysis to examine relationship inconsistency

Author

Pappas, Alec, Hofacker, Charles F., and Bolander, Willy

Subjects
Marketing research -- Methods, Advertising, marketing and public relations, Business
Abstract

Author(s): Alec Pappas [sup.1] , Charles F. Hofacker [sup.2] , Willy Bolander [sup.3] Author Affiliations: (1) grid.30064.31, 0000 0001 2157 6568, Carson College of Business, Washington State University, , 300 [...]

Published
2023
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3. How to Keep Your SME App Relevant in a Changing Market?

Subjects
Small and medium sized companies -- Methods, Marketing research -- Methods, Consumer behavior -- Methods, Marketing research
Abstract

Byline: Aditya Verma In today's dynamic business landscape, staying relevant is crucial for the success of any SME (Small and Medium-sized Enterprise) app. With markets constantly evolving, technological advancements, and [...]

Published
2024

5. How to Win Customer Confidence in the Age of Data Breaches

Subjects
AT&T Inc., American Express Co., Credit and debit card industry -- Methods, Data security -- Methods, Privacy -- Methods, Telecommunications services industry -- Methods, Marketing research -- Methods, Communications industry -- Methods, Telecommunications services industry, Data security issue, Privacy issue, Law
Abstract

How to Win Customer Confidence in the Age of Data Breaches Every online interaction leaves a trace--a breadcrumb in the vast expanse of data that defines our digital footprint. As [...]

Published
2024

6. MARTECH - Consumer Behaviour: Neuromarketing: A Tempting Way to Reach Customers

Subjects
Brain -- Methods, Retail industry -- Methods, Clothing industry -- Methods -- Marketing, Marketing research -- Methods, Consumer behavior -- Methods, Marketing -- Methods, Company marketing practices, Fashion, accessories and textiles industries
Abstract

These days, retail spaces involve more than merely setting up things and waiting for customers to make their selections. They have evolved into multisensory, cognitive experiences that engage clients on [...]

Published
2024

7. Farm Management Software and Data Analytics Market Research 2024-2034: Necessity for Advancements in Agricultural Methods & Escalating Demand for Food Production Bolsters Expansion

Subjects
Software -- Market research -- Supply and demand, Agricultural industry -- Market research, Agriculture -- Market research -- Supply and demand, Marketing research -- Methods, Farm management -- Methods, Geospatial data -- Methods, Food supply -- Methods, Marketing research, Company business management, Software quality, General interest, News, opinion and commentary
Abstract

DUBLIN: RESEARCH AND MARKETS has issued the following news release: The 'Global Farm Management Software and Data Analytics Market: Focus on Application, Software, Software Type, Service Offering, and Region - [...]

Published
2024

8. ACCC Supermarkets Inquiry moves into next phase after hearing consumer and supplier concerns

Subjects
Australia. Competition and Consumer Commission -- Powers and duties, Market surveys -- Methods, Supermarkets -- Management -- Prices and rates -- Evaluation, Marketing research -- Methods, Company business management, Company pricing policy, Business, Business, international
Abstract

M2 PRESSWIRE-September 27, 2024-: ACCC Supermarkets Inquiry moves into next phase after hearing consumer and supplier concerns (C)1994-2024 M2 COMMUNICATIONS RDATE:27092024 Many Australian consumers and grocery suppliers have told the [...]

Published
2024

10. Grab and Go: Thrombectomy innovations are addressing the needs of physicians trying to get a handle on challenges with clot removal techniques

Author

Crawford, Mark

Subjects
Stroke (Disease) -- Care and treatment, Pulmonary embolism -- Care and treatment, Marketing research -- Methods, Marketing research, Science and technology
Abstract

Stroke treatment and prevention is a hot market. According to Allied Market Research, the global thrombectomy devices market generated $1.3 billion in 2020 and that figure is expected to double [...]

Published
2022

11. Data from Shanghai University Update Knowledge in Computer Science (The application of the propensity score matching method in stock prediction among stocks within the same industry)

Subjects
Stock markets -- Market research, Stocks -- Market research, Marketing research -- Methods, Physical fitness -- Methods, Marketing research, Stock market, Health
Abstract

2024 FEB 24 (NewsRx) -- By a News Reporter-Staff News Editor at Obesity, Fitness & Wellness Week -- Current study results on computer science have been published. According to news [...]

Published
2024

12. UserTesting Launches New Quarterly Pulse Series

Subjects
Computer software industry -- Reports, Marketing research -- Methods, Business, Business, international, Telecommunications industry
Abstract

UserTesting, a provider of human insights for solutions, reported the launch of its new quarterly Pulse Reports series, starting with the release of its Q4 2024 reports. The company said [...]

Published
2024

14. Researchers Submit Patent Application, 'Information Terminal, Recording Medium, Information Processing System, And Information Processing Method', for Approval (USPTO 20240321419)

Subjects
Natural language interfaces -- Methods -- Intellectual property, Marketing research -- Methods, Computational linguistics -- Methods -- Intellectual property, Language processing -- Methods -- Intellectual property, Computers
Abstract

2024 OCT 15 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- From Washington, D.C., VerticalNews journalists report that a patent application by the inventor SHIRAMOTO, [...]

Published
2024

16. Polygon Research: Consumers Save $10,662 Working with a Mortgage Broker

Subjects
Marketing research firms -- Reports, Mortgage brokers -- Services, Marketing research -- Methods, Consumers -- Economic aspects, Business, Business, international, Telecommunications industry
Abstract

Polygon Research reported its recent study, with support from Willow Canyon Advisors and United Wholesale Mortgage (UWM), has concluded that the wholesale channel provides substantial savings for consumers on average [...]

Published
2024

17. Determining Africa's most admired brands: Brand Africa's methodology

Author

Chenne, Karin Du and Ikalafeng, Thebe

Subjects
Company business management, Marketing research firms -- Management, Marketing research -- Methods
Abstract

How is Brand Africa too researched and compiled? Karin Du Chenne, Chief Growth Officer Africa Middle East and Matthieu Sauvage-Mar, VP of Client Development, GeoPoll and Thebe Ikalafeng, founder and [...]

Published
2023

18. It's Time to Talk to Your Patients about Digital Eye Strain: Exclusive U.S. consumer research shows screen time is still rising, digital eye strain is prevalent, and opportunity abounds for eye care professionals to help

Author

Andrews, Michele

Subjects
Eyestrain -- Research -- Forecasts and trends, Marketing research -- Methods, Smart phones -- Usage -- Health aspects, Asthenopia -- Research -- Forecasts and trends, Smart phone, Market trend/market analysis, Health
Abstract

In today's world, digital devices are everywhere you turn. Smartphones make it easier than ever to be 'on' from anywhere, at any time, and coupled with the regular use of [...]

Published
2024

19. Revisiting Gaussian copulas to handle endogenous regressors

Author

Becker, Jan-Michael, Proksch, Dorian, and Ringle, Christian M.

Subjects
Regression analysis -- Usage, Marketing research -- Methods, Gaussian processes -- Analysis, Advertising, marketing and public relations, Business
Abstract

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach's original presentation and performance demonstration via a series of simulation studies focused primarily on regression models without intercept. However, marketing and other disciplines' researchers mainly use regression models with intercept. This research expands our knowledge of the Gaussian copula approach to regression models with intercept and to multilevel models. The results of our simulation studies reveal a fundamental bias and concerns about statistical power at smaller sample sizes and when the approach's primary assumptions are not fully met. This key finding opposes the method's potential advantages and raises concerns about its appropriate use in prior studies. As a remedy, we derive boundary conditions and guidelines that contribute to the Gaussian copula approach's proper use. Thereby, this research contributes to ensuring the validity of results and conclusions of empirical research applying the Gaussian copula approach., Author(s): Jan-Michael Becker [sup.1] , Dorian Proksch [sup.2] , Christian M. Ringle [sup.3] [sup.4] Author Affiliations: (1) grid.413074.5, 0000 0001 2361 9429, Department of Marketing, BI Norwegian Business School, , [...]

Published
2022
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20. Patent Application Titled 'Systems And Methods For Machine Learning Based Error Correction In Large Data Structures' Published Online (USPTO 20240257927)

Subjects
Healthcare industry software -- Intellectual property -- Methods, Medical records -- Methods, Marketing research -- Methods, Machine learning -- Methods, Computers
Abstract

2024 AUG 20 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a patent application [...]

Published
2024

23. Research on Health and Medicine Described by Researchers at Gold Coast Hospital and Health Service (Exploring barriers and solutions to consumer involvement in health service research using a nominal group technique)

Subjects
Medical research -- Methods, Medicine, Experimental -- Methods, Marketing research -- Methods, Health
Abstract

2024 AUG 2 (NewsRx) -- By a News Reporter-Staff News Editor at Health & Medicine Week -- Data detailed on agriculture have been presented. According to news reporting originating from [...]

Published
2024

24. Patent Application Titled 'Data Distribution Method, First Terminal Equipment, Second Terminal Equipment, Data Distribution System, And Non-Transitory Recording Medium' Published Online (USPTO 20240220644)

Subjects
Company business management, Microcomputer industry, Computer industry, NEC Corp. -- Intellectual property -- Management, Marketing research -- Methods, Computer industry -- Intellectual property
Abstract

2024 JUL 23 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a patent application […]

Published
2024

25. Researchers Submit Patent Application, 'Systems And Methods For Addressable Targeting Of Electronic Content', for Approval (USPTO 20240205485)

Subjects
Internet/Web advertising -- Methods -- Intellectual property, Marketing research -- Methods, Internet/Web advertising, Advertising, marketing and public relations
Abstract

2024 JUL 13 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- From Washington, D.C., VerticalNews journalists report that a patent application by the inventors AU, [...]

Published
2024

28. 'Systems And Methods For Performing Electrical Grid Primary Frequency Response Via A Flexible Data Center' in Patent Application Approval Process (USPTO 20240186823)

Subjects
Marketing research -- Methods, Electric power transmission -- Methods -- Intellectual property, Computers
Abstract

2024 JUN 25 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- A patent application by the inventors Palmer, Jake (Coto De Caza, CA, US); Trettel, [...]

Published
2024

29. 3 ESSENTIAL STEPS TO START INVESTING IN THE HONG KONG STOCK MARKET

Subjects
Investment analysis -- Methods, Financial markets -- Methods, Stocks -- Methods, Marketing research -- Methods, News, opinion and commentary
Abstract

HARRISBURG, PA -- The following information was released by the Pennsylvania State Senator Bob Mensch: By: Sen. Bob Mensch To start investing in the Hong Kong stock market, first, define [...]

Published
2024

31. Market Research Using The Emergency Market Systems Mapping Analysis (emsma) Methodology

Subjects
Rural development -- Methods, Marketing research -- Methods, Marketing research, Business, international
Abstract

Tenders are invited for Market research using the emergency market systems mapping analysis (emsma) methodology The USAID Program for Agrarian and Rural Development (AGRO) announces a tender for the mapping [...]

Published
2024

32. Virtual notes; As fragrance shopping shifts online, Nathalie Atkinson offers tips on how to buy without sniffing

Subjects
Electronic commerce -- Purchasing -- Computer programs, Marketing research -- Methods, Social networks -- Methods, Electronic commerce, Electronic commerce software, General interest, News, opinion and commentary
Abstract

Byline: Nathalie Atkinson; Special to The Globe and Mail The fragrance landscape has shifted dramatically in the past few years. When pandemic lockdowns cancelled traditional in-store sampling opportunities, it spurred [...]

Published
2023

33. Market Research - Assessment Of The Technical Condition Along With Determining The Durability Forecast Of The Boiler And Main Steam Pipelines Of Unit No. 2 And Metallographic Tests Using The Sem Replica Method Together With Determining The Degree Of Exhau

Subjects
Pipe lines -- Methods, Heating -- Equipment and supplies, Marketing research -- Methods, Hardness -- Methods, Marketing research, Business, international
Abstract

Market research - Assessment of the technical condition along with determining the durability forecast of the boiler and main steam pipelines of unit No. 2 and metallographic tests using the [...]

Published
2024

34. Market Research: 'storage Service Of Electricity Meters, Control Clocks, Lv Current Transformers, Control And Measurement Strips, Communication Modules, Plastic Seals And Other Devices Related To Measurement Techniques, For The Needs Of The Lv Measur

Subjects
Electric transformers -- Market research, Marketing research -- Methods, Marketing research, Business, international
Abstract

Market research: 'Storage service of electricity meters, control clocks, LV current transformers, control and measurement strips, communication modules, plastic seals and other devices related to measurement techniques, for the needs [...]

Published
2024

35. BSPE Legal Marketing Unveils Fast Keyword Research Techniques in New Article

Subjects
Internet marketing -- Methods, Marketing research -- Methods, Business, Business, international
Abstract

M2 PRESSWIRE-February 20, 2024-: BSPE Legal Marketing Unveils Fast Keyword Research Techniques in New Article (C)1994-2024 M2 COMMUNICATIONS RDATE:19022024 BSPE Legal Marketing (https://bsplegalmarketing.com/how-to-do-keyword-research-in-5-minutes/), a renowned name in the digital marketing [...]

Published
2024

38. 'Systems And Methods For Generating A Credit Score Based At Least In Part Upon Telematics Data' in Patent Application Approval Process (USPTO 20240119522)

Subjects
Telematics -- Methods -- Intellectual property, Marketing research -- Methods, Credit ratings -- Methods, Computers
Abstract

2024 APR 30 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- A patent application by the inventor Kim, Michael Sungjun (Larkspur, CA, US), filed on [...]

Published
2024

39. Patent Issued for Systems and methods for addressable targeting of electronic content (USPTO 11949936)

Subjects
Internet/Web advertising -- Methods -- Intellectual property, Marketing research -- Methods, Internet/Web advertising, Advertising, marketing and public relations
Abstract

2024 APR 27 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- According to news reporting originating from Alexandria, Virginia, by VerticalNews journalists, a patent by [...]

Published
2024

41. Researchers Submit Patent Application, 'AI-Based Energy Edge Platform, Systems, and Methods Having a Digital Twin of Decentralized Infrastructure', for Approval (USPTO 20240103594)

Subjects
Infrastructure (Economics) -- Methods, Marketing research -- Methods, Energy industry -- Methods, Computers
Abstract

2024 APR 16 (VerticalNews) -- By a News Reporter-Staff News Editor at Information Technology Newsweekly -- From Washington, D.C., VerticalNews journalists report that a patent application by the inventors Cardno, [...]

Published
2024

46. Customer experience: fundamental premises and implications for research

Author

Becker, Larissa and Jaakkola, Elina

Subjects
Marketing research -- Methods, Customer service -- Research, Support services, Customer service, Advertising, marketing and public relations, Business
Abstract

Customer experience is a key marketing concept, yet the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion. To move the field forward, this article develops a set of fundamental premises that reconcile contradictions in research on customer experience and provide integrative guideposts for future research. A systematic review of 136 articles identifies eight literature fields that address customer experience. The article then compares the phenomena and metatheoretical assumptions prevalent in each field to establish a dual classification of research traditions that study customer experience as responses to either (1) managerial stimuli or (2) consumption processes. By analyzing the compatibility of these research traditions through a metatheoretical lens, this investigation derives four fundamental premises of customer experience that are generalizable across settings and contexts. These premises advance the conceptual development of customer experience by defining its core conceptual domain and providing guidelines for further research., Author(s): Larissa Becker [sup.1] , Elina Jaakkola [sup.1] Author Affiliations: (1) grid.1374.1, 0000 0001 2097 1371, Turku School of Economics, Department of Marketing and International Business, University of Turku, , [...]

Published
2020
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47. Associations of Personality Traits and Emotional Intelligence In Social Network Consumers via Data Mining Techniques (Updated December 30, 2022)

Subjects
Personality -- Methods, Marketing research -- Methods, Consumer behavior -- Methods, Data mining -- Methods, Social networks -- Methods, Physical fitness -- Methods, Marketing research, Company marketing practices, Data warehousing/data mining, Health
Abstract

2023 JAN 21 (NewsRx) -- By a News Reporter-Staff News Editor at Obesity, Fitness & Wellness Week -- According to news reporting based on a preprint abstract, our journalists obtained [...]

Published
2023

48. How to determine the right Digital Marketing Mix during the Festive Season?

Subjects
Electronic marketing -- Methods, Marketing research -- Methods, Marketing research, Advertising, marketing and public relations
Abstract

Byline: Akhil Nair Since the advent of digitalization, businesses across the globe are growing exponentially and digital marketing has become a valuable tool for businesses of all sizes with fins [...]

Published
2022

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