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1. Complex samples and regression-based inference: considerations for consumer researchers

Author

Nielsen, Robert B. and Seay, Martin C.

Subjects
Regression analysis -- Models, Marketing research -- Forecasts and trends -- Evaluation, Market trend/market analysis, Advertising, marketing and public relations, Business, general, Business
Abstract

This article demonstrates that researchers who treat data collected via complex sampling procedures as if they were collected via simple random sample (SRS) may draw improper inferences when estimating regression [...]

Published
2014
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