491 results on '"Marketing of Health Services standards"'
Search Results
2. Social Media Guidelines for Young Plastic Surgeons and Plastic Surgery Training Programs.
- Author
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Hamilton KL, Kim R, Savetsky IL, Avashia YJ, Maricevich R, and Rohrich RJ
- Subjects
- Humans, Internship and Residency standards, Marketing of Health Services ethics, Marketing of Health Services methods, Marketing of Health Services standards, Patient Education as Topic ethics, Patient Education as Topic methods, Patient Education as Topic standards, Physician-Patient Relations ethics, Professionalism, Plastic Surgery Procedures economics, Plastic Surgery Procedures education, Social Media ethics, Surgeons economics, Surgery, Plastic economics, Internship and Residency methods, Practice Guidelines as Topic, Social Media standards, Surgeons standards, Surgery, Plastic standards
- Abstract
Summary: Social media are a powerful tool that creates a unique opportunity for the young plastic surgeon and trainee to share content, brand oneself, educate the public, and develop one's own professional voice early. The majority of all plastic surgery programs and particularly those that are highly ranked have social media opportunities for their residents, yet clear rules to guide implementation of social media programming in residency have remained unspecified. These guidelines and pitfalls can be used to inform a productive and professional entry into plastic surgery social media use for the resident and young plastic surgeon. Details regarding specific platform use to maximize exposure are provided. The core principles of patient safety and privacy, authentic photography, plastic surgery education and advocacy, and professionalism inform these guidelines. Pitfalls include establishment of an online physician-patient relationship, engaging in debate by means of online reviews, providing medical entertainment, and engaging in non-plastic surgery politics. Use of these guidelines will allow the young plastic surgeon and trainee to succeed by means of social media platforms in an ethical and professional manner., (Copyright © 2021 by the American Society of Plastic Surgeons.)
- Published
- 2021
- Full Text
- View/download PDF
3. Fake Online Physician Reviews in Aesthetic Dermatology: Bioethical and Professional Obligations.
- Author
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Wang JV, Heitmiller K, Boen M, and Saedi N
- Subjects
- Bioethical Issues, Cosmetic Techniques ethics, Cosmetic Techniques standards, Dermatology ethics, Dermatology standards, Ethics, Medical, Humans, Internet standards, Marketing of Health Services standards, United States, United States Federal Trade Commission standards, Cosmetic Techniques economics, Dermatology economics, Internet ethics, Marketing of Health Services ethics, Physicians ethics
- Published
- 2021
- Full Text
- View/download PDF
4. New modalities of prescription of ATUns: Evolutions and revolution.
- Author
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Vignot S, Plaine G, and Chapel E
- Subjects
- Clinical Trials as Topic legislation & jurisprudence, Clinical Trials as Topic standards, Drug Approval legislation & jurisprudence, Drug Approval organization & administration, Drugs, Investigational classification, Drugs, Investigational standards, France, Government Agencies legislation & jurisprudence, Government Agencies organization & administration, Government Agencies standards, Guideline Adherence, Humans, Legislation, Drug, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services organization & administration, Marketing of Health Services standards, Reference Standards, Time Factors, Drug Approval methods, Drug Prescriptions standards, Drugs, Investigational therapeutic use, Practice Patterns, Physicians' standards, Practice Patterns, Physicians' trends
- Published
- 2020
- Full Text
- View/download PDF
5. Rogue stem cell clinics.
- Author
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Murray IR, Chahla J, Frank RM, Piuzzi NS, Mandelbaum BR, and Dragoo JL
- Subjects
- Ambulatory Care Facilities legislation & jurisprudence, Consumer Product Safety legislation & jurisprudence, Consumer Product Safety standards, Direct-to-Consumer Advertising legislation & jurisprudence, Direct-to-Consumer Advertising trends, Humans, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services trends, Patient Safety legislation & jurisprudence, Practice Guidelines as Topic standards, Stem Cell Transplantation legislation & jurisprudence, Stem Cell Transplantation trends, United Kingdom, United States, Ambulatory Care Facilities standards, Direct-to-Consumer Advertising standards, Marketing of Health Services standards, Musculoskeletal Diseases surgery, Patient Safety standards, Stem Cell Transplantation standards
- Abstract
Cell therapies hold significant promise for the treatment of injured or diseased musculoskeletal tissues. However, despite advances in research, there is growing concern about the increasing number of clinical centres around the world that are making unwarranted claims or are performing risky biological procedures. Such providers have been known to recommend, prescribe, or deliver so called 'stem cell' preparations without sufficient data to support their true content and efficacy. In this annotation, we outline the current environment of stem cell-based treatments and the strategies of marketing directly to consumers. We also outline the difficulties in the regulation of these clinics and make recommendations for best practice and the identification and reporting of illegitimate providers. Cite this article: Bone Joint J 2020;102-B(2):148-154.
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- 2020
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- View/download PDF
6. Innovative Recruitment Strategies to Increase Diversity of Participation in Parkinson's Disease Research: The Fox Insight Cohort Experience.
- Author
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Dobkin RD, Amondikar N, Kopil C, Caspell-Garcia C, Brown E, Chahine LM, Marras C, Dahodwala N, Mantri S, Standaert DG, Dean M, Shoulson I, Marek K, Katz A, Korell M, Riley L, and Tanner CM
- Subjects
- Adult, Aged, Aged, 80 and over, Female, Humans, Longitudinal Studies, Male, Middle Aged, Patient Reported Outcome Measures, Young Adult, Biomedical Research economics, Biomedical Research ethics, Biomedical Research standards, Cultural Diversity, Internet economics, Marketing of Health Services economics, Marketing of Health Services standards, Minority Groups, Parkinson Disease, Patient Selection ethics, Social Media economics
- Abstract
Background: Clinical research in Parkinson's disease (PD) faces practical and ethical challenges due to two interrelated problems: participant under-recruitment and lack of diversity. Fox Insight (FI) is a web-based longitudinal study collecting patient-reported outcomes and genetic data worldwide to inform therapeutic studies. FI's online platform provides an opportunity to evaluate online strategies for recruiting large, diverse research cohorts., Objective: This project aimed to determine 1) whether FI's digital marketing was associated with increased enrollment overall and from under-represented patient groups, compared to traditional recruitment methods; 2) the clinical and demographic characteristics of samples recruited online, and 3) the cost of this online recruitment., Method: FI recruitment during a 6-week baseline period without digital promotion was compared to recruitment during several periods of digital outreach. Separate online recruiting intervals included general online study promotion and unique Facebook and Google ad campaigns targeting under-represented subgroups: early PD, late/advanced PD, and residents of underrepresented/rural geographic areas., Results: Early PD, late PD, and geotargeting campaigns enrolled more individuals in their respective cohorts compared to baseline. All online campaigns also yielded greater total FI enrollment, attracting more participants who were non-White, Hispanic, older, female, and had lower educational attainment and income, and more medical comorbidities. Cost per new participant ranged from $21 (Facebook) to $108 (Google)., Conclusion: Digital marketing may allow researchers to increase, accelerate, and diversify recruitment for PD clinical studies, by tailoring digital ads to target PD cohort characteristics.
- Published
- 2020
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7. The direct-to-consumer market for stem cell-based interventions in Australia: exploring the experiences of patients.
- Author
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Waldby C, Hendl T, Kerridge I, Lipworth W, Lysaght T, Munsie M, and Stewart C
- Subjects
- Direct-to-Consumer Advertising legislation & jurisprudence, Direct-to-Consumer Advertising trends, Female, Humans, Interviews as Topic, Male, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services trends, Middle Aged, Stem Cell Transplantation legislation & jurisprudence, Stem Cell Transplantation trends, Transplantation, Autologous, Direct-to-Consumer Advertising standards, Marketing of Health Services standards, Stem Cell Transplantation standards, Stem Cells cytology
- Abstract
The prevalence of businesses selling autologous stem cell-based interventions to patients in Australia has raised serious concerns about how weaknesses in regulation have enabled the emergence of an industry that engages in aggressive marketing of unproven treatments to patients. Little is known about how patients experience this marketing and their subsequent interactions with practitioners. This paper reports results from 15 semistructured interviews with patients and carers, and also draws upon discussion conducted with patients, carers and family members (22 participants) in a workshop setting. We explore how Australian patients and carers understand and experience these interventions, and how their presumptions about the ethics of medical practice, and the regulatory environment in Australia have conditioned their preparedness to undergo unproven treatments.
- Published
- 2020
- Full Text
- View/download PDF
8. A Primer on Social Media Use by Young Plastic Surgeons.
- Author
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Cho MJ, Furnas HJ, and Rohrich RJ
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- Humans, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services standards, Marketing of Health Services statistics & numerical data, Practice Guidelines as Topic, Social Media ethics, Societies, Medical legislation & jurisprudence, Societies, Medical standards, Surgeons statistics & numerical data, Surgery, Plastic legislation & jurisprudence, Surgery, Plastic standards, Surgery, Plastic statistics & numerical data, United States, United States Federal Trade Commission legislation & jurisprudence, Marketing of Health Services ethics, Social Media statistics & numerical data, Surgeons ethics, Surgery, Plastic ethics
- Abstract
Similar to the outcry over the ethics of website marketing by physicians in the 1990s, the resistance to plastic surgeons' use of social media has been loud and vehement. Many physicians, although receptive to website marketing, view social media as too radical or unprofessional. Despite the controversy, the value of social media as a communication tool for interacting with and educating patients is supported by studies showing that 65 percent of Americans and 90 percent of young adults use social media. Many plastic surgeons have been early adopters, as reflected by the articles written to help board-certified plastic surgeons use social media in academic medicine and for their practice. However, there is little guidance for young plastic surgeons who wish to use social media for professional purposes. In this study, the authors discuss the ethics and current literature on social media use by young plastic surgeons and make recommendations for how to use social media during training and after residency graduation.
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- 2019
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9. Timely, consistent, transparent assessment of market access evidence: implementing tools based on the HTA Core Model® in a pharmaceutical company.
- Author
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Ducournau P, Irl C, Tatt I, McCarvil M, and Gyldmark M
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- Drug Industry standards, Europe, Evidence-Based Practice, Humans, Marketing of Health Services standards, Technology Assessment, Biomedical standards, Time Factors, Drug Industry organization & administration, Marketing of Health Services organization & administration, Pharmaceutical Preparations, Technology Assessment, Biomedical organization & administration
- Abstract
Objectives: Evidence requirements and assessment methods access differ between health technology assessment (HTA) agencies. The HTA Core Model® provides a standardized approach to HTA, targeting evidence sharing and collaboration between participating HTA bodies. It is fit for purpose from an industry perspective and was used by pharmaceutical company Roche to develop a framework for internal assessment of evidence required for market access and coverage/reimbursement ("access evidence")., Methods: Tools were developed to systematically scope, assess, plan, and summarize access evidence generation. The tools were based mainly on the first four HTA Core Model® domains and rolled-out in selected development teams in 2017. Five months after full implementation, the impact of tools was assessed in an internal survey., Results: Systematic access evidence generation started with the Access Evidence Questionnaire, to scope evidence requirements and identify evidence gaps. Findings were summarized in the Access Evidence Metric, which assessed the alignment of available/planned evidence against HTA bodies' requirements and developed scope mitigation strategies. The Access Evidence Plan was then used to plan and document (additional) evidence generation. Once generated, evidence was summarized in the Access Evidence Dossier. A survey of twenty-seven Roche employees involved in evidence generation showed that the tools made discussions around access strategies and evidence more efficient and transparent., Conclusions: The HTA Core Model® provided a useful framework around which to optimize internal evidence generation and assessment. The benefits of using a standardized HTA approach in industry mirror those expected from implementing the HTA Core Model® in HTA agencies.
- Published
- 2019
- Full Text
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10. Vascular surgery is the best kept secret in medicine and my thoughts on how we can change that.
- Author
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Dietzek AM
- Subjects
- Advertising standards, Education, Medical standards, Friends, Humans, Marketing of Health Services standards, Mentors, Public Opinion, Vascular Surgical Procedures education, Specialization standards, Specialty Boards standards, Vascular Surgical Procedures standards
- Published
- 2019
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11. The road to market implantable drug delivery systems: a review on US FDA's regulatory framework and quality control requirements.
- Author
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Al-Jawadi S, Capasso P, and Sharma M
- Subjects
- Animals, Drug Evaluation, Preclinical standards, Drug Implants administration & dosage, Humans, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services standards, United States, Drug Delivery Systems standards, Drug Implants standards, Quality Control, United States Food and Drug Administration legislation & jurisprudence, United States Food and Drug Administration standards
- Abstract
The scope of Implantable Drug Delivery Systems (IDDSs) comprehends a variety of sterile therapeutic implements placed inside the body to exert a certain therapeutic action for extended duration. They are classified under different categories from pharmaceutical science and regulatory perspectives. The novelty and variety of IDDSs prevent the application of a uniform regulation for all IDDS products; therefore, sponsors face regulatory challenges to register and market their products. This review investigates pharmaceutical science literature and the United States Food and Drug Administration (US FDA) regulatory guidance to find how any IDDS is classified, regulated, and introduced in the market. The regulatory classification of any IDDS, as a 'drug', 'medical device' or a 'combination product', is the cornerstone in determining the regulatory pathway, which decides the quality control requirements preceding the marketing approval. IDDSs are generally recognized as combination products as they consist of two or more regulated components (drugs, medical devices or biological products) combined prior to use to function as a single entity. Although robust and defined US FDA regulatory pathways exist for each component independent of one another, the regulatory pathways for combination products are less formalized.
- Published
- 2018
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12. EU decision-making for marketing authorization of advanced therapy medicinal products: a case study.
- Author
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de Wilde S, Coppens DGM, Hoekman J, de Bruin ML, Leufkens HGM, Guchelaar HJ, and Meij P
- Subjects
- Humans, Marketing of Health Services standards, Orphan Drug Production standards, Patient Safety, Policy Making, Product Surveillance, Postmarketing standards, Quality Control, Risk Assessment, Risk Factors, Cell- and Tissue-Based Therapy adverse effects, Cell- and Tissue-Based Therapy standards, Decision Making, Drug Approval legislation & jurisprudence, European Union, Marketing of Health Services legislation & jurisprudence, Orphan Drug Production legislation & jurisprudence
- Abstract
A comparative analysis of assessment procedures for authorization of all European Union (EU) applications for advanced therapy medicinal products (ATMPs) shows that negative opinions were associated with a lack of clinical efficacy and identified severe safety risks. Unmet medical need was often considered in positive opinions and outweighed scientific uncertainties. Numerous quality issues illustrate the difficulties in this domain for ATMP development. Altogether, it suggests that setting appropriate standards for ATMP authorization in Europe, similar to elsewhere, is a learning experience. The experimental characteristics of authorized ATMPs urge regulators, industry, and clinical practice to pay accurate attention to post-marketing risk management to limit patient risk. Methodologies for ATMP development and regulatory evaluations need to be continuously evaluated for the field to flourish., (Copyright © 2018 The Authors. Published by Elsevier Ltd.. All rights reserved.)
- Published
- 2018
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13. Revision Plastic Surgery Reality Television: What's Good About Botched?
- Author
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Dayan S
- Subjects
- Humans, Postoperative Complications, Plastic Surgery Procedures adverse effects, Social Media, Marketing of Health Services standards, Reoperation, Surgery, Plastic adverse effects, Television
- Published
- 2018
- Full Text
- View/download PDF
14. [An objective scoring system to evaluate the credibility of health related websites].
- Author
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Horváth T, Matics K, and Meskó B
- Subjects
- Humans, Hungary, Information Dissemination methods, Quality Indicators, Health Care standards, Reproducibility of Results, Consumer Health Information standards, Marketing of Health Services standards, Medical Informatics standards, Patient Education as Topic standards
- Abstract
Introduction and Aim: The unreliable quality of online health contents poses a serious challenge to the medical profession. Evaluating websites on the basis of their credibility increases the chance for readers to access professional content of better quality. Hungary still lags behind in taking practical steps to improve the quality and reliability of online patient education., Method: EgészségKommandó (HealthCommando) is a new Hungarian objective scoring system established to evaluate the credibility of health related websites. It uses four types of indicators: transparency, content, recommendations, references., Results: We evaluated 122 websites with EgészségKommandó. Out of this, 22.1% qualified as credible. The same assessment using JAMA benchmarks yielded only one credible website (0.8%). The most frequent deficiencies were the absence of reference to source, the omission of the quote that "the website information does not replace the doctor-patient discussion", and the identity of the author. In 45.9% of the cases, however, the content was written by medical professionals with contact information., Conclusion: By applying different types of credibility and quality indicators in a scoring system, EgészségKommandó can efficiently assess the websites on health-awareness. In cases where the recognized indicators are absent multiple times from a website, it will not pass the credibility test. Thus, EgészégKommandó can act as a filter. At the same time, EgészségKommandó is also capable of assessing webpages of different sorts systemically, and can recommend a proportionately large amount of reliable Hungarian medical web resources to those interested. Orv Hetil. 2018; 159(13): 511-519.
- Published
- 2018
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15. Encuentros de los servicios y satisfación de los clientes en hospitales
- Author
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Fernando Bins Luce and Gisela Maria Schebella Souto de Moura
- Subjects
Gerontology ,administração hospitalar/normas ,comercialización de los servicios de salud ,marketing of health services ,marketing de serviços de saúde/normas ,Health administration ,Administración hospitalaria normas ,Health services ,administração hospitalar ,hospital-patient relations ,Nursing ,administración hospitalaria ,Medicine ,General Nursing ,Service (business) ,relaciones paciente-hospital ,business.industry ,Hospital administration standards ,Comercialización de los servicios de salud normas ,hospital administration ,Satisfação do paciente ,relações hospital-paciente ,Content analysis ,Customer satisfaction ,business ,Hospital service ,marketing de serviços de saúde ,Critical Incident Technique ,Marketing of health services standards - Abstract
A pesquisa realizada versa sobre os encontros de serviço e a satisfação de clientes em hospitais. O estudo é de natureza exploratória e teve por objetivo identificar os encontros de serviço que ocorrem no hospital e os atributos de satisfação a eles relacionados. Os dados foram coletados com profissionais e clientes de hospitais, no ano de 2003, por meio de entrevistas utilizando a técnica do incidente crítico. A análise de conteúdo evidenciou os atributos de satisfação dos encontros de serviço que compõem os processos de admissão, internação e alta. Os resultados fornecem importantes informações para ao gestor de serviços hospitalares, permitindo o delineamento de ações com foco no cliente. This research is about service encounters and customer satisfaction in hospitals. The study is exploratory and was aimed at identifying the service encounters maintained in hospitals and the satisfaction attributes related to them. The data were collected with hospital professionals and customer, in 2003, by means of interviews using the critical incident technique. The content analysis evidentiated the satisfaction attributes of the service encounters regarding admission, hospitalization and discharge procedures. The results provide important information to hospital service managers, allowing for the planning of customer-focused actions. La pesquiza realizada tratase sobre los encuentros de los servicios y la satisfación de los clientes en hospitales. El estudio es de naturaza exploratoria e tiene por objetivo identificar los encuentros de los servicios que acontecen en el hospital y los requisitos de la satisfación a estos relacionados. Los dados fueron coletados con profesionales y clientes de hospitales, em el año de 2003, por medio de entrevistas utilizando la tecnica del episodio crítico. La analisis del contenido resalto los requisitos de la satisfación de los encuentros de los servicios que componen los procesos de admisión, internación y baja del hospital. Los resultados fornecen importantes informaciones para el gestor de servicios hospitalares, permitiendo el delineamiento de las aciones con foco en el cliente.
- Published
- 2004
16. Assessing and regulating homeopathic products.
- Author
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Fears R, Griffin G, Larhammar D, Ter Meulen V, and van der Meer JWM
- Subjects
- Evidence-Based Medicine, Humans, Legislation, Drug, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services standards, Patient Safety, Product Labeling legislation & jurisprudence, Product Labeling standards, Public Opinion, Quality Control, Materia Medica standards
- Published
- 2017
- Full Text
- View/download PDF
17. Price adjustment for traditional Chinese medicine procedures: Based on a standardized value parity model.
- Author
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Wang H, Jin C, and Jiang Q
- Subjects
- Fee-for-Service Plans, Humans, Delivery of Health Care economics, Health Care Sector economics, Marketing of Health Services standards, Medicine, Chinese Traditional economics, Models, Economic
- Abstract
Traditional Chinese medicine (TCM) is an important part of China's medical system. Due to the prolonged low price of TCM procedures and the lack of an effective mechanism for dynamic price adjustment, the development of TCM has markedly lagged behind Western medicine. The World Health Organization (WHO) has emphasized the need to enhance the development of alternative and traditional medicine when creating national health care systems. The establishment of scientific and appropriate mechanisms to adjust the price of medical procedures in TCM is crucial to promoting the development of TCM. This study has examined incorporating value indicators and data on basic manpower expended, time spent, technical difficulty, and the degree of risk in the latest standards for the price of medical procedures in China, and this study also offers a price adjustment model with the relative price ratio as a key index. This study examined 144 TCM procedures and found that prices of TCM procedures were mainly based on the value of medical care provided; on average, medical care provided accounted for 89% of the price. Current price levels were generally low and the current price accounted for 56% of the standardized value of a procedure, on average. Current price levels accounted for a markedly lower standardized value of acupuncture, moxibustion, special treatment with TCM, and comprehensive TCM procedures. This study selected a total of 79 procedures and adjusted them by priority. The relationship between the price of TCM procedures and the suggested price was significantly optimized (p < 0.01). This study suggests that adjustment of the price of medical procedures based on a standardized value parity model is a scientific and suitable method of price adjustment that can serve as a reference for other provinces and municipalities in China and other countries and regions that mainly have fee-for-service (FFS) medical care.
- Published
- 2017
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18. Societal challenges of precision medicine: Bringing order to chaos.
- Author
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Salgado R, Moore H, Martens JWM, Lively T, Malik S, McDermott U, Michiels S, Moscow JA, Tejpar S, McKee T, and Lacombe D
- Subjects
- Advertising standards, Gene Expression Profiling standards, Genetic Predisposition to Disease, Guideline Adherence, Guidelines as Topic, Humans, Marketing of Health Services standards, Neoplasms diagnosis, Neoplasms drug therapy, Phenotype, Precision Medicine standards, Predictive Value of Tests, Public Opinion, Transcriptome, Advertising methods, Biomarkers, Tumor genetics, Gene Expression Profiling methods, Marketing of Health Services methods, Neoplasms genetics, Precision Medicine methods
- Abstract
The increasing number of drugs targeting specific proteins implicated in tumourigenesis and the commercial promotion of relatively affordable genome-wide analyses has led to an increasing expectation among patients with cancer that they can now receive effective personalised treatment based on the often complex genomic signature of their tumour. For such approaches to work in routine practice, the development of correspondingly complex biomarker assays through an appropriate and rigorous regulatory framework will be required. It is becoming increasingly evident that a re-engineering of clinical research is necessary so that regulatory considerations and procedures facilitate the efficient translation of these required biomarker assays from the discovery setting through to clinical application. This article discusses the practical requirements and challenges of developing such new precision medicine strategies, based on leveraging complex genomic profiles, as discussed at the Innovation and Biomarkers in Cancer Drug Development meeting (8th-9th September 2016, Brussels, Belgium)., (Copyright © 2017 Elsevier Ltd. All rights reserved.)
- Published
- 2017
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19. Characterizing the interaction between physicians, pharmacists and pharmaceutical representatives in a middle-income country: A qualitative study.
- Author
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Hajjar R, Bassatne A, Cheaito MA, Naser El Dine R, Traboulsy S, Haddadin F, Honein-AbouHaidar G, and Akl EA
- Subjects
- Female, Humans, Lebanon, Male, Marketing of Health Services standards, Socioeconomic Factors, Drug Prescriptions standards, Interprofessional Relations, Pharmacists psychology, Physicians psychology
- Abstract
Background: Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices. In middle-income countries, the nature and extent of these interactions have not been well researched. Our objectives were to qualitatively explore the nature of the interactions between pharmaceutical companies, physicians and pharmacists, their impact on drug prescription and dispensing practices in Lebanon., Methods and Findings: We used grounded theory approach as well as the known sponsor, purposive, and snowballing sampling strategies to identify interviewees from the three respective groups: physicians, pharmacists, and pharmaceutical representatives. We conducted semi-structured and analyzed transcripts thematically. This study encompassed 6 pharmaceutical representatives, 13 physicians and 13 pharmacists. The following themes emerged: purpose and driver for the interactions, nature of the interactions, incentives, impact on prescription practices, ethical considerations, and suggestions for managing the interactions. The main purposes for the interaction were educational, promotional, and monitoring prescription practices and dispensing, while the main drivers for these interactions were market potential and neighborhood socio-economic status. Physicians, pharmacists and pharmaceutical representatives who engage in these interactions benefit from a variety of incentives, some of which were characterized as unethical. It appears that pharmaceutical companies give prominence to selected physicians within their communities. Although members of the three interviewed groups refer to some of the interactions as being problematic, they described a culture of acceptance of gift giving. We developed a framework that depicts the prevailing politico-cultural environment, the interactions between the three professional groups, and their impact on drug prescription. Underreporting is the main limitation of this study., Conclusion: Interactions between physicians, pharmacists and pharmaceutical representatives are frequent. Although these interactions can be beneficial, they still have a substantial effect on drug prescription and dispensing practices. Hence, the need for new policies that regulate these interactions and penalize any misconduct.
- Published
- 2017
- Full Text
- View/download PDF
20. [Ask and you shall receive…?]
- Author
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Zoppini L
- Subjects
- Humans, Italy, Marketing of Health Services standards, Societies, Nursing
- Published
- 2017
- Full Text
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21. Effectiveness and equity of the Tanzania National Voucher Scheme for mosquito nets over 10 years of implementation.
- Author
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Kramer K, Mandike R, Nathan R, Mohamed A, Lynch M, Brown N, Mnzava A, Rimisho W, and Lengeler C
- Subjects
- Child, Preschool, Family Characteristics, Female, Humans, Infant, Insecticide-Treated Bednets economics, Insecticide-Treated Bednets standards, Insecticide-Treated Bednets supply & distribution, Marketing of Health Services economics, Ownership statistics & numerical data, Pregnancy, Tanzania, Insecticide-Treated Bednets statistics & numerical data, Malaria prevention & control, Marketing of Health Services methods, Marketing of Health Services standards, Pregnancy Complications, Parasitic prevention & control
- Abstract
Background: The Tanzania National Voucher Scheme (TNVS) was a public private partnership managed by the Ministry of Health that provided pregnant women and infants with highly subsidized (long-lasting) insecticide-treated nets between 2004 and 2014. It was implemented in the context of the National Insecticide Treated Nets (NATNETS) Programme and was the main keep up strategy for vulnerable populations., Case Description: The programme design was adjusted considerably over time to incorporate new evidence, shifting public health policies, and changing donor priorities. Three TNVS models can be distinguished: (1) the fixed discount; (2) the fixed top-up; (3) the hybrid voucher model. The changes improved equity and effectiveness, but also had a profound effect on how the programme was managed and implemented., Results: The TNVS reached the majority of beneficiaries with vouchers, and significantly increased household ownership and use of LLINs. While two mass distribution campaigns implemented between 2009 and 2011 achieved universal coverage and equity, the TNVS ensured continuous protection of the vulnerable populations before, during and after the campaigns. The TNVS stimulated and maintained a large national retail network which managed the LLIN supply chain., Discussion and Lessons Learned: The effectiveness of the TNVS was a function of several interdependent factors, including the supply chain of vouchers through the public health system; the supply chain of nets in the commercial sector; the demand for nets from voucher recipients; management and risk mitigation measures; and the influence of global and donor objectives., Conclusion: The TNVS was a highly innovative and globally influential programme, which stimulated the thinking around effectively and equitably distributing ITNs, and contributed directly to the evolution of global policy. It was a fundamental component of the NATNETS programme which protected a malaria-vulnerable population for over a decade.
- Published
- 2017
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22. A Primer on Social Media for Plastic Surgeons: What Do I Need to Know About Social Media and How Can It Help My Practice?
- Author
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Gould DJ, Grant Stevens W, and Nazarian S
- Subjects
- Humans, Marketing of Health Services methods, Marketing of Health Services standards, Practice Guidelines as Topic, Surgeons, Patient Education as Topic methods, Physician-Patient Relations, Plastic Surgery Procedures education, Social Media statistics & numerical data, Surgery, Plastic economics, Surgery, Plastic education
- Abstract
Social media has changed the way plastic surgeons interact with their colleagues, patients, and friends. Social media is a rapidly changing phenomenon that it is critical to plastic surgeons and their practice. Plastic surgery can be marketed directly to consumers and therefore social media can provide a valuable platform to interact with potential patients and to define a surgeon's expertise and practice online. Social media impacts search engine optimization algorithms, increasing web traffic to a surgeon's site, and it can affect patients' perceptions of the practice and surgeon. Social media is a powerful tool, but it should be harnessed wisely to avoid potential pitfalls. This article provides an overview of social media, an outline of resources for surgeons to use, and some tips and tricks for new users., (© 2017 The American Society for Aesthetic Plastic Surgery, Inc. Reprints and permission: journals.permissions@oup.com.)
- Published
- 2017
- Full Text
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23. The Perils of "Branding".
- Author
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Gunderman RB
- Subjects
- Character, Humans, Marketing of Health Services methods, Marketing of Health Services standards, Social Perception, Terminology as Topic, Radiologists, Social Marketing
- Published
- 2017
- Full Text
- View/download PDF
24. Seeing Stars.
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Berlin J
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- Humans, Texas, Internet statistics & numerical data, Marketing of Health Services standards, Physicians standards
- Abstract
Understanding how health care rating websites operate can help physicians shape their online presence and attract patients to their practices.
- Published
- 2017
25. Academic Detailing: "Marketing" the Best Evidence to Clinicians.
- Author
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Avorn J
- Subjects
- Accountable Care Organizations, Communication Barriers, Drug Industry, Faculty, Medical, Humans, Interprofessional Relations, Marketing methods, Marketing organization & administration, Marketing of Health Services methods, Marketing of Health Services organization & administration, Marketing of Health Services standards, Medicaid, Organizations, Nonprofit organization & administration, Randomized Controlled Trials as Topic methods, United States, Drug Prescriptions standards, Evidence-Based Medicine education, Inappropriate Prescribing prevention & control, Marketing standards, Persuasive Communication, Quality Improvement
- Published
- 2017
- Full Text
- View/download PDF
26. Advertising on Social Media: The Plastic Surgeon's Prerogative.
- Author
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Reissis D, Shiatis A, and Nikkhah D
- Subjects
- Attitude to Computers, Direct-to-Consumer Advertising standards, Health Knowledge, Attitudes, Practice, Humans, Marketing of Health Services standards, Practice Guidelines as Topic, Surgeons standards, Video Recording, Attitude of Health Personnel, Cosmetic Techniques standards, Direct-to-Consumer Advertising methods, Marketing of Health Services methods, Plastic Surgery Procedures standards, Social Media standards, Surgeons psychology, Surgery, Plastic standards
- Published
- 2017
- Full Text
- View/download PDF
27. [The point of virtual care].
- Author
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Hoffmann M
- Subjects
- Humans, Office Visits, Marketing of Health Services standards, Remote Consultation standards
- Published
- 2016
28. Integration of new technology into clinical practice after FDA approval.
- Author
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Govil A and Hao SC
- Subjects
- Biotechnology instrumentation, Biotechnology standards, Device Approval legislation & jurisprudence, Guidelines as Topic, Marketing of Health Services standards, Technology Assessment, Biomedical legislation & jurisprudence, United States, Device Approval standards, Electrophysiologic Techniques, Cardiac instrumentation, Electrophysiologic Techniques, Cardiac standards, Product Surveillance, Postmarketing standards, Technology Assessment, Biomedical standards, United States Food and Drug Administration standards
- Abstract
Development of new medical technology is a crucial part of the advancement of medicine and our ability to better treat patients and their diseases. This process of development is long and arduous and requires a significant investment of human, financial and material capital. However, technology development can be rewarded richly by its impact on patient outcomes and successful sale of the product. One of the major regulatory hurdles to technology development is the Food and Drug Administration (FDA) approval process, which is necessary before a technology can be marketed and sold in the USA. Many businesses, medical providers and consumers believe that the FDA approval process is the only hurdle prior to use of the technology in day-to-day care. In order for the technology to be adopted into clinical use, reimbursement for both the device as well as the associated work performed by physicians and medical staff must be in place. Work and coverage decisions require Current Procedural Terminology (CPT) code development and Relative Value Scale Update Committee (RUC) valuation determination. Understanding these processes is crucial to the timely availability of new technology to patients and providers. Continued and better partnerships between physicians, industry, regulatory bodies and payers will facilitate bringing technology to market sooner and ensure appropriate utilization.
- Published
- 2016
- Full Text
- View/download PDF
29. Internet Presentation of Departments of Pediatric Surgery in Germany and Their Compliance with Recommended Criteria for Promoting Services and Offering Professional Information for Patients.
- Author
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Farhat N, Zoeller C, Petersen C, and Ure B
- Subjects
- Germany, Consumer Health Information standards, Information Dissemination, Internet, Marketing of Health Services standards, Surgery Department, Hospital
- Abstract
Introduction The presentation of health institutions in the internet is highly variable concerning marketing features and medical information. We aimed to investigate the structure and the kind of information provided on the Web sites of all departments of pediatric surgery in Germany. Furthermore, we aimed to identify the degree to which these Web sites comply with internet marketing recommendations for generating business. Method The Web sites of all pediatric surgery units referred to as departments on the official Web site of the German Society of Pediatric Surgery (GSPS) were assessed. The search engine Google was used by entering the terms "pediatric surgery" and the name of the city. Besides general data eight content characteristics focusing on ranking, accessibility, use of social media, multilingual sites, navigation options, selected images, contact details, and medical information were evaluated according to published recommendations. Results A total of 85 departments of pediatric surgery were included. On Google search results 44 (52%) ranked number one and 34 (40%) of the department's homepages were accessible directly through the homepage link of the GSPS. A link to own digital and/or social media was offered on 11 (13%) homepages. Nine sites were multilingual. The most common navigation bar item was clinical services on 74 (87%) homepages. Overall, 76 (89%) departments presented their doctors and 17 (20%) presented other staff members with images of doctors on 53 (62%) and contact data access from the homepage on 68 (80%) Web sites. On 25 (29%) Web sites information on the medical conditions treated were presented, on 17 (20%) details of treating concepts, and on 4 (5%) numbers of patients with specific conditions treated in the own department per year. Conclusion We conclude that numerous of the investigated online presentations do not comply with recommended criteria for offering professional information for patients and for promoting services. Only less than one-third of the departments of pediatric surgery in Germany offer information about the medical conditions they treat. Features, which may influence the decision of patients and parents such as ranking, accessibility, use of social media, multilingual sites, navigation options, selected images, and contact information were differently lacking on many Web sites., (Georg Thieme Verlag KG Stuttgart · New York.)
- Published
- 2016
- Full Text
- View/download PDF
30. 'I am not a man': Trans-specific barriers and facilitators to PrEP acceptability among transgender women.
- Author
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Sevelius JM, Keatley J, Calma N, and Arnold E
- Subjects
- Adult, Female, Focus Groups, Gender Identity, HIV Infections drug therapy, HIV Infections epidemiology, HIV Infections transmission, Health Promotion standards, Humans, Interviews as Topic, Male, Marketing of Health Services standards, Middle Aged, Patient Acceptance of Health Care statistics & numerical data, Qualitative Research, Risk Factors, San Francisco epidemiology, Transgender Persons statistics & numerical data, Vulnerable Populations, Young Adult, Anti-HIV Agents therapeutic use, HIV Infections prevention & control, Health Promotion methods, Marketing of Health Services methods, Patient Acceptance of Health Care psychology, Pre-Exposure Prophylaxis statistics & numerical data, Transgender Persons psychology
- Abstract
The frequent conflation of transgender ('trans') women with 'men who have sex with men (MSM)' in HIV prevention obscures trans women's unique gender identities, social and behavioural vulnerabilities, and their disproportionately high rates of HIV infection. Pre-exposure prophylaxis (PrEP) is an efficacious biomedical HIV prevention approach. However, trans women are underrepresented in PrEP research, and are often aggregated with MSM without consideration for their unique positions within sociocultural contexts. This study examined PrEP acceptability among trans women via three focus groups and nine individual interviews (total N = 30) in San Francisco. While knowledge of PrEP was low, interest was relatively high once participants were informed. Due to past negative healthcare experiences, ability to obtain PrEP from a trans-competent provider was cited as essential to PrEP uptake and adherence. Participants noted that PrEP could address situations in which trans women experience reduced power to negotiate safer sex, including sex work. Trans-specific barriers included lack of trans-inclusive marketing of PrEP, prioritisation of hormone use, and medical mistrust due to transphobia. Findings underscore the importance of disaggregating trans women from MSM in HIV prevention strategies to mitigate disparate risk among this highly vulnerable population.
- Published
- 2016
- Full Text
- View/download PDF
31. From Evidence to Impact: Recommendations for a Dissemination Support System.
- Author
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Kreuter MW and Wang ML
- Subjects
- Humans, Diffusion of Innovation, Evidence-Based Practice standards, Marketing of Health Services standards, Program Development standards
- Abstract
While finding effective solutions to child and adolescent health problems is very much a scientific endeavor, getting those solutions into widespread practice largely is not. This paper applies lessons from business and engineering to highlight the shortcomings of current approaches to science translation. In challenging the status quo, the paper introduces and defends three propositions: that many evidence-based programs are not worth disseminating; most research-tested versions of programs are not ready for widespread use; and most intervention developers and testers make poor disseminators. These propositions provide the basis for recommending three components of an enhanced dissemination support system, and the conceptualization of a new model to disseminate evidence-based solutions to promote child and adolescent health., (© 2015 Wiley Periodicals, Inc.)
- Published
- 2015
- Full Text
- View/download PDF
32. A Legal Test for the Pharmaceutical Company Practice of "Product Hopping".
- Author
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Klusty T
- Subjects
- Alzheimer Disease drug therapy, Alzheimer Disease prevention & control, Drug Industry ethics, Humans, Marketing of Health Services ethics, Marketing of Health Services standards, Marketing of Health Services trends, Memantine administration & dosage, Patents as Topic, United States, Drug Industry legislation & jurisprudence, Drugs, Generic administration & dosage, Drugs, Generic economics, Economic Competition ethics, Economic Competition legislation & jurisprudence, Economic Competition trends, Legislation, Drug ethics, Memantine economics
- Published
- 2015
- Full Text
- View/download PDF
33. Testosterone replacement therapy and the internet: an assessment of providers' health-related web site information content.
- Author
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Oberlin DT, Masson P, and Brannigan RE
- Subjects
- Ambulatory Care Facilities organization & administration, Communication, Drug Industry, Endocrinology standards, Endocrinology statistics & numerical data, Humans, Internet statistics & numerical data, Male, Patient Education as Topic standards, Search Engine, Testosterone adverse effects, Urology standards, Urology statistics & numerical data, Consumer Health Information standards, Hormone Replacement Therapy adverse effects, Internet standards, Marketing of Health Services standards, Testosterone therapeutic use, Urban Health Services
- Abstract
Objective: To compare how providers of testosterone replacement therapy (TRT) in large metropolitan cities promote androgen replacement on their patient-oriented Web sites., Materials and Methods: TRT provider Web sites were identified using Google search and the terms "Testosterone replacement" and the name of the 5 most populous US cities. These Web sites were assessed for (1) type or specialty of medical provider, (2) discussion of the benefits and risks of TRT, and (3) industry affiliations., Results: In total, 75 Web sites were evaluated. Twenty-seven of the 75 clinics (36%) were directed by nonphysicians, 35 (47%) were overseen by nonurology or nonendocrine physicians, and only 13 (17%) were specialist managed. Fourteen of 75 (18.6%) Web sites disclosed industry relationships. Ninety-five percent of Web sites promoted the benefits of TRT including improved sex drive, cognitive improvement, increased muscle strength, and/or improved energy. Only 20 of 75 Web sites (26.6%) described any side effect of TRT. Web sites directed by specialists were twice as likely to discuss risks of TRT compared with nonspecialist providers (41% vs 20%; odds ratio = 2.77; P <.01). Nine of 75 (12%) of all Web sites actually refuted that TRT was associated with significant side effects., Conclusion: Urologists and endocrinologists are in the minority of providers promoting TRT on the Internet. Specialists are more likely to discuss risks associated with TRT although the majority of surveyed Web sites that promote TRT do not mention treatment risks. There is substantial variability in quality and quantity of information on provider Web sites, which may contribute to misinformation regarding this prevalent health issue., (Copyright © 2015 Elsevier Inc. All rights reserved.)
- Published
- 2015
- Full Text
- View/download PDF
34. Regulation of advanced therapy medicinal products will affect the practice of haematopoietic SCT in the near future: a perspective from the EBMT cell-processing committee.
- Author
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Chabannon C, Hildebrandt M, Scheding S, Humpe A, Lowdell M, and Slaper-Cortenbach I
- Subjects
- Humans, Transplantation, Homologous, Hematopoietic Stem Cell Transplantation methods, Hematopoietic Stem Cell Transplantation standards, Marketing of Health Services methods, Marketing of Health Services standards, Transplantation Conditioning methods
- Published
- 2015
- Full Text
- View/download PDF
35. 'We need to show up with evidence'.
- Author
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Mussallem M and Lee J
- Subjects
- Cost-Benefit Analysis, Equipment and Supplies economics, Evidence-Based Medicine economics, Financial Management, Hospital standards, Financial Management, Hospital trends, Health Facility Administrators economics, Health Facility Administrators standards, Humans, Interinstitutional Relations, Marketing of Health Services economics, Marketing of Health Services methods, Medical Device Legislation economics, Patient Protection and Affordable Care Act economics, Taxes, Transcatheter Aortic Valve Replacement economics, Transcatheter Aortic Valve Replacement instrumentation, Transcatheter Aortic Valve Replacement standards, Equipment and Supplies standards, Evidence-Based Medicine standards, Marketing of Health Services standards, Value-Based Purchasing
- Published
- 2015
36. The Change in and Corporatization of Medicine.
- Author
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Ransom G 3rd
- Subjects
- Humans, Maryland, Delivery of Health Care standards, Marketing of Health Services standards, Professional Corporations standards
- Published
- 2015
37. 10 minutes with Nancy Erickson.
- Author
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Erickson N and Davis J
- Subjects
- Child, Preschool, Consumer Health Information methods, Consumer Health Information organization & administration, Humans, Immunization Programs organization & administration, Immunization Programs trends, Immunization Schedule, Infant, Marketing of Health Services methods, Marketing of Health Services organization & administration, Parents education, Pertussis Vaccine administration & dosage, United States epidemiology, Whooping Cough epidemiology, Whooping Cough immunology, Whooping Cough prevention & control, Attitude to Health, Consumer Health Information standards, Immunization Programs standards, Marketing of Health Services standards, Parents psychology
- Published
- 2014
38. Delivering health care. How to create a successful referral marketing strategy.
- Author
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Rogers AM
- Subjects
- Delivery of Health Care economics, Delivery of Health Care methods, Humans, Interprofessional Relations, Marketing of Health Services economics, Marketing of Health Services methods, Referral and Consultation economics, Referral and Consultation organization & administration, Delivery of Health Care standards, Marketing of Health Services standards, Referral and Consultation standards
- Published
- 2014
39. Best practices for promoting healthcare through marketing.
- Author
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Cole M
- Subjects
- United States, Marketing of Health Services methods, Marketing of Health Services standards
- Published
- 2014
40. Long-term care insurance and market for aged care in Japan: focusing on the status of care service providers by locality and organisational nature based on survey results.
- Author
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Kubo M
- Subjects
- Catchment Area, Health, Commerce, Delivery of Health Care organization & administration, For-Profit Insurance Plans organization & administration, Geriatrics economics, Geriatrics standards, Health Care Surveys, Health Workforce organization & administration, Home Care Services economics, Home Care Services standards, Humans, Insurance, Health economics, Insurance, Health standards, Japan, Long-Term Care economics, Long-Term Care standards, Marketing of Health Services economics, Marketing of Health Services standards, Models, Organizational, Organizations, Nonprofit organization & administration, Quality of Health Care, Residence Characteristics, Surveys and Questionnaires, Time Factors, Geriatrics organization & administration, Home Care Services organization & administration, Insurance, Health organization & administration, Long-Term Care organization & administration, Marketing of Health Services organization & administration
- Abstract
Aim: The purpose of this paper is to examine the status of care service providers by locality and organisational nature., Method: Questionnaires were sent to 9505 home-based care service providers registered in the databases of 17 prefectures. The prefectures were selected according to population size., Results: Numerous for-profit providers have newly entered the aged care service market and are operating selectively in Tokyo, a typical example of a metropolitan area. Furthermore, both for-profit and non-profit providers have suffered from a shortage of care workers and difficult management conditions, which tend to be more pronounced in Tokyo., Conclusion: The market under long-term care insurance was successful in terms of the volume of services, but most providers were sceptical as to whether competition in the market could facilitate quality care services., (© 2013 The Author. Australasian Journal on Ageing © 2013 ACOTA.)
- Published
- 2014
- Full Text
- View/download PDF
41. Reply: the best marketing strategy in aesthetic plastic surgery: evaluating patients' preferences by conjoint analysis.
- Author
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Marsidi N, van den Bergh MWHM, and Luijendijk RW
- Subjects
- Female, Humans, Male, Esthetics, Marketing of Health Services methods, Marketing of Health Services standards, Patient Preference statistics & numerical data, Private Practice organization & administration, Surgery, Plastic organization & administration
- Published
- 2014
- Full Text
- View/download PDF
42. The best marketing strategy in aesthetic plastic surgery: evaluating patients' preferences by conjoint analysis.
- Author
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Rodriguez-Feliz JR
- Subjects
- Female, Humans, Male, Esthetics, Marketing of Health Services methods, Marketing of Health Services standards, Patient Preference statistics & numerical data, Private Practice organization & administration, Surgery, Plastic organization & administration
- Published
- 2014
- Full Text
- View/download PDF
43. Cosmetic websites Scotland: legal or lurid.
- Author
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Gunn EG, Loh CY, and Athanassopoulos T
- Subjects
- Consumer Product Safety legislation & jurisprudence, Health Personnel statistics & numerical data, Humans, Scotland, Cosmetic Techniques, Internet statistics & numerical data, Marketing of Health Services legislation & jurisprudence, Marketing of Health Services standards
- Abstract
Background: The provision of cosmetic interventions and their advertising have recently come under intense scrutiny in the wake of the PIP scandal and Keogh report., Aim: A study of Scottish websites offering esthetic procedures was conducted to determine adherence to the advertising standards and regulations currently in place., Methods: Regulations are provided by the Advertising Standards Authority, Committee on Advertising Practice, Independent Healthcare Advisory Services and General Medical Council. An Internet search was then conducted to search for providers of non-surgical and surgical cosmetic procedures., Results: Overall 125 websites were reviewed. 109 local and 16 national with 17 websites associated with cosmetic surgeons. 26 websites failed to adhere to regulations. Failure was related to advertising of POM on the homepage or dropdown menu (20), offering enticements inappropriately (6). 26.6% of websites did not display qualifications of the practitioners. Only 16.6% of websites described the specific and the non-specific side effects of "anti-wrinkle injections" and only 12.5% mentioned alternative treatments., Conclusions: The majority of websites reviewed adhered to current advertising standards. Plastic surgeons provide a small percentage of cosmetic procedures. Greater regulation at the point of product entry and of all esthetic practitioners is required., (Crown Copyright © 2014. Published by Elsevier Ltd. All rights reserved.)
- Published
- 2014
- Full Text
- View/download PDF
44. [The use of genetic testing by Internet].
- Author
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Lisker Rubén
- Subjects
- Humans, Marketing of Health Services standards, Genetic Testing methods, Internet
- Published
- 2014
45. Commentary to 'Aesthetic surgery and Google: ubiquitous, unregulated and enticing websites for patients considering cosmetic surgery'.
- Author
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Berry MG
- Subjects
- Humans, Cosmetic Techniques, Guideline Adherence, Internet, Marketing of Health Services standards, Surgery, Plastic standards
- Published
- 2014
- Full Text
- View/download PDF
46. [Improving vaccination social marketing by monitoring the web].
- Author
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Ferro A, Bonanni P, Castiglia P, Montante A, Colucci M, Miotto S, Siddu A, Murrone L, and Baldo V
- Subjects
- Humans, Italy, Mass Vaccination standards, Vaccination standards, Immunization standards, Internet, Marketing of Health Services standards, Vaccines standards
- Abstract
Immunisation is one of the most important and cost- effective interventions in Public Health because of their significant positive impact on population health.However, since Jenner's discovery there always been a lively debate between supporters and opponents of vaccination; Today the antivaccination movement spreads its message mostly on the web, disseminating inaccurate data through blogs and forums, increasing vaccine rejection.In this context, the Società Italiana di Igiene (SItI) created a web project in order to fight the misinformation on the web regarding vaccinations, through a series of information tools, including scientific articles, educational information, video and multimedia presentations The web portal (http://www.vaccinarsi.org) was published in May 2013 and now is already available over one hundred web pages related to vaccinations Recently a Forum, a periodic newsletter and a Twitter page have been created. There has been an average of 10,000 hits per month. Currently our users are mostly healthcare professionals. The visibility of the site is very good and it currently ranks first in the Google's search engine, taping the word "vaccinarsi" The results of the first four months of activity are extremely encouraging and show the importance of this project; furthermore the application for quality certification by independent international Organizations has been submitted.
- Published
- 2014
47. Aesthetic surgery and Google: ubiquitous, unregulated and enticing websites for patients considering cosmetic surgery.
- Author
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Rufai SR and Davis CR
- Subjects
- Guidelines as Topic, Humans, Informed Consent standards, Marketing of Health Services legislation & jurisprudence, Referral and Consultation standards, United Kingdom, Cosmetic Techniques, Guideline Adherence, Internet, Marketing of Health Services standards, Surgery, Plastic standards
- Abstract
Background: Patient safety is a fundamental issue in aesthetic surgery. In an attempt to improve safety, the Department of Health (DoH) and Professor Sir Bruce Keogh published a review in 2013 of the regulation of cosmetic interventions. Proposals included: (1) Banning free consultations; (2) Restricting time-limited promotional deals; (3) Two-stage written pre-operative consent; (4) Consultations with a medical professional rather than a sales 'consultant'. The Cosmetic Surgical Practice Working Party (CSWP) recommended a two week "cooling off" period before surgery. This study quantified compliance with the above national initiatives by aesthetic surgery providers in the UK., Methods: To replicate a patient searching for aesthetic surgery providers, "cosmetic surgery UK" was searched via Google. The top fifty websites of aesthetic surgery providers were included in the study. Websites were analysed for compliance with the DoH Keogh and CSWP recommendations. When clarification was required, aesthetic surgery providers were contacted via telephone. Pearson's Chi-squared test compared actual compliance with national recommendations of full compliance., Results: Fifty cosmetic surgery providers in the UK entered the study. Consultations with the operating surgeon occurred in 90% of cases. Mean compliance with all parameters from the national guidelines was 41%, significantly less than the desired level of full compliance (P < 0.001). The majority offered free consultations (54%) and promotional deals (52%), of which 27% were time limited. No provider stipulated compliance with two stages of signed consent., Conclusion: This study demonstrated low compliance with national guidelines for aesthetic surgery. Aggressive sales techniques and enticing offers by aesthetic surgery providers were widespread. Statutory government guidelines on aesthetic surgery and increased public awareness into potential risks from inappropriate cosmetic surgery may improve patient decision making and safety., (Copyright © 2014 British Association of Plastic, Reconstructive and Aesthetic Surgeons. Published by Elsevier Ltd. All rights reserved.)
- Published
- 2014
- Full Text
- View/download PDF
48. Injectable contraceptive sales at licensed chemical seller shops in ghana: access and reported use in rural and periurban communities.
- Author
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Lebetkin E, Orr T, Dzasi K, Keyes E, Shelus V, Mensah S, Nagai H, and Stanback J
- Subjects
- Adult, Contraceptive Agents, Female administration & dosage, Contraceptive Agents, Female standards, Female, Ghana, Health Facilities supply & distribution, Health Personnel standards, Humans, Injections, Interviews as Topic, Licensure standards, Male, Marketing of Health Services economics, Marketing of Health Services standards, Medroxyprogesterone Acetate administration & dosage, Medroxyprogesterone Acetate standards, Pharmacies economics, Pharmacies standards, Pregnancy, Referral and Consultation, Young Adult, Contraceptive Agents, Female supply & distribution, Health Facilities statistics & numerical data, Health Personnel statistics & numerical data, Marketing of Health Services statistics & numerical data, Medroxyprogesterone Acetate supply & distribution, Pharmacies statistics & numerical data
- Abstract
Context: Most women in Ghana obtain oral contraceptives and condoms from shops run by licensed chemical sellers, but such shops are not legally permitted to sell the country's most widely used method, the injectable. Allowing shops to sell the injectable could increase access to and use of the method., Methods: In 2012-2013, semistructured telephone interviews were conducted among convenience samples of 94 licensed chemical seller shop operators in two districts who were trained to sell the injectable and of 298 women who purchased the method from these shops. Follow-up interviews were conducted with 92 clients approximately three months after their initial injectable purchase., Results: Ninety-seven percent of shop operators reported selling the injectable, and 94% felt sufficiently trained to provide family planning methods and services. Virtually all sellers (99%) referred clients to a hospital or health facility for injection; none provided injections themselves. Fifty-six percent of injectable clients were new family planning users. Of those who completed a follow-up interview, 79% had purchased the injectable again from a shop. Virtually all clients (97%) reported getting their injection at the health facility to which they were referred by the seller. Women cited trust, convenience and commodities being in stock as key reasons for purchasing from a shop., Conclusion: Licensed chemical seller shop operators can safely sell the injectable and refer clients to health facilities for screening, counseling and injection.
- Published
- 2014
- Full Text
- View/download PDF
49. Content is king and connections are queen but patient experiences rule. A digital prescription for adopting a customer-obsessed approach to marketing.
- Author
-
Messinger B
- Subjects
- Consumer Health Information standards, Consumer Health Information trends, Decision Making, Humans, Information Dissemination methods, Marketing of Health Services standards, Power, Psychological, Social Media, Consumer Behavior, Consumer Health Information methods, Marketing of Health Services methods
- Published
- 2014
50. The softer side of health care. How to look less "institutional" online.
- Author
-
Rogers AM
- Subjects
- Emotions, Humans, Internet standards, Marketing of Health Services standards, Creativity, Internet organization & administration, Marketing of Health Services methods
- Published
- 2014
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