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Dublin, Ohio, resonates with that proverbial 'certain something.' It's a small city with a latter-day Rockwellian charm and one of those towns that gets behind local industry. Wendy's International has [...]

Toyota's fall ad campaign for its new 4Runner SUV places the truck on Mount Everest. In fact, one could argue that the Japanese automaker is itself situated on a mighty [...]

Today, E-business has become everyone's business. The Web is no longer a novelty, but a mainstream business strategy being leveraged by nearly every market-facing operation around the world. e-Business initiatives [...]

This article presents the development and application of a new tool for enhancing the quality of services delivered to a firm's customers. This new model, the internal marketing schematic, has considerable advantages over other models that have been presented in the literature. The internal marketing schematic is derived from a synthesis of existing tried and tested management tools. It identifies the processes involved in delivering quality services, both internally and externally, and provides for the measurement of the quality of these services. These measures are used to develop improvement targets for all groups within the organization. The internal marketing schematic encourages participation from all employees, focuses them on the impact of their activities on the firm's customers and motivates them to achieve higher quality service provision. The results of exploratory studies into the application of the internal marketing schematic suggest that the tool has considerable utility in achieving high quality service provision to customers.

SharperSTOCK, a customer appreciation program, rewards clients with merchandise certificates redeemable from The Sharper Image's catalog or 75 retail stores nationwide based upon their stock photo purchases. Incentive programs that [...]

A cataloger sent me three years worth of reports to analyze. The reports tracked mailing-list results by segment, and the cataloger wanted an analysis to help improve their catalog's performance. [...]

Can you still make telemarketing work, even if you are not a full-scale telemarketing operation? Telemarketing in the '90s has become big business. Literally big business. Call centers the size [...]

CONTENT The message began on the bottle. When Coors Brewing Co. printed the Internet address 'zima.com' on the lables of its clear malt beverage, it figured that Zima's computer-literate quaffers [...]

Market researchers are showcasing Web 2.0 technologies like those used in Second Life to help the sector better understand consumers and improve the quality of feedback. By Alicia Clegg A […]

MediaSpan Media Software, Ann Arbor, Mich., announced that it installed advertising software at a record number of sites in 2007. Of more than 275 installations, 148 were for AdManagerPro and [...]

Widget stands for the physicality of industrial production, for flawless repetition and for uniformity of demand. It's a pretty durable image because it's busy crossing over into the new economy […]

FBO MARKETING AND THE INTERNET By Scott Fowler, Marketing Manager, Air BP Reflections on the state of this art, and how companies can better utilize the Web Editor's Note: Scott [...]

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like [...]

The usage of product life cycle management concepts for integration marketing and supply chain processes is presented.

The process of integrating marketing and sales concepts for increasing customer value in competent markets is presented.

Tangozebra, the rich-media advertising specialist, has redeveloped its online software publishing platform TABS to provide faster and more efficient management of both standard and rich-media ads. TABS lets agencies and […]

Kall Kwik has made Mtivity its preferred e-commerce technology partner, adopting its Marketing StoreFront technology. It follows the launch of Kall Kwik's Design to Delivery (D2D) service in September. Mtivity's [...]

Mr. Crosby, director of secondary marketing software for the Middleburg, Ohio-based mortgage technology provider Associated Software Consultants Inc., believes properly utilized technology and process management are ways to more swiftly [...]

Talk about cut-throat. It can't be easy being a marketer at any of the mobile services companies these days, with such narrow customer volume margins separating them. Churn is an [...]

It's a commonly held belief that SMS is not a brand-building tool. On the face of it, this is not an unreasonable assumption. First, you can't reach large numbers of [...]

Sex still sells The mainstreaming of sex is all around us - from Sex in the City to sex on the UK's Big Brother. Instead of overt sexual imagery devaluing [...]

The news last week that Alan McWalter was to leave his role as group marketing director of Marks & Spencer was surprising enough. But even more startling was the announcement [...]

Starting in 1996, about 3 million people annually began hitting their prime drinking years. This baby boomlet-offspring of baby boomers-is big on sweet drinks, imported beers, low-calorie brews and variety. […]

ADS THAT FOLLOW YOUR CUSTOMERS WHEREVER THEY GO. No, IT'S NOT A HALLUCINATION. WIRELESS ADVERTISING IS HERE--BUT WILL CUSTOMERS BUY IT? The smells of gumbo, jambalaya and crawfish fill the [...]

As direct mailers waste £100m a year on old data, Louella Miles asks why data cleansing isn't more common? It's a common complaint from consumers -- too much direct mail [...]

Even bad publicity can help sell a product. P.T. Barnum once asked a friend to sue him over the authenticity of the show's bearded lady. The case attracted a lot [...]

Downtown-based Tyler Blik Design signed to develop a corporate theme and define marketing strategy for locally based Mitchell Repair, which produces car repair and related information materials. ... The Townsend [...]

Check it out: The feds keep releasing streams of demographic data culled from the 2000 Census, and, by now, the pickings should be tasty, with plentiful free information to be [...]

Back in the very early days of new media, long before the internet became a mass-market medium, I used to attend 'multimedia' conferences in Silicon Valley. The people I hung [...]

Choosing the right EMS provider for new product introductions can provide OEMs competitive advantage, lower costs and reduced time-to-market. With the exponential growth of e-business, increased global competition and ever-shortening [...]

'It had been a tough Quidditch practice. The winds were harsh and the rain pelted down. Harry Potter was glad to get off his flying broom and head for the [...]

You can upload the creative, route it to the team first, then to the big boss In the 80s, when I was a brand assistant at Procter & Gamble, I [...]

Companies large and small have rushed to deploy customer relationship management systems, seeking better ways to track and react to their customers' wants and needs. But most haven't been able [...]

Peggy Miles has been involved with Webcasting since she handled the first CBS Webcast way back in 1995. Miles is currently president of Intervox Communications, a digital broadcast management consulting [...]

More efficient use of customer information on their databases has paid off for a wide range of companies. Every quarter Tesco sends out a statement to its ten million regular [...]

UNITED KINGDOM MSN Hotmail Reach: 15.84% Tag: Over loaded with Junk mail? Active your inbox protector today! Computing Channel 14.52% Tag: Stop having your access denied? Computing Channel MSN Personal [...]

Eyeballs don't spend all day staring at monitors. It's e-marketing time for catalogs, posters and mailings. Up until last year, Jim Daniels spent most of his advertising budget on various [...]

Campaign reporter Matthew Cowen took part in a weekend `role-reversal' course aimed at helping clients to improve their knowledge of media buying and planning These days, it's hard to find [...]

Tired of paying big bucks for ads that don't generate enough responses? Need to turbocharge your company's sates? Then you may want to consider using a very effective but often-overlooked [...]

Marconi's ad campaign recreates a live birth broadcast over the Internet. The birth is brought to you by networking solutions made possible by Marconi's technology. Mom and Dad go […]

A recent story in The Wall Street Journal convinced me that the stuff I've been doing to pay my rent all these years really works. 'Stop the press [releases]! Internet [...]

Opponents object to the growing avalanche of daily messages that clog the e-mail box. Proponents remind that it's a technology support tool whose universal acceptance and use is inevitable. I [...]

Usage has generally gotten more creative, but some Creatives have gotten lazy. It's been a long time since the golden era 01 the 'jingle men'--those guys clad in rumpled suits, [...]

Advertising practitioners have long been the target of charges of unethical conduct stemming from their supposed use of subliminal techniques, though very few studies have shown any value of subliminal [...]