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In multidimensional data modeling practice, there is the concept of a bridge dimension. A bridge dimension, being the dimensionalized equivalent of a normalized data design's associative entity, allows for the [...]

Alain Desmier, Managing Director of Contact State, explains how API integrations that directly link lead generation platforms with other sales and marketing processes will establish truly end-to-end connected operations between [...]

No matter the size of your library, you likely have a shoestring budget and limited resources. So make the best use of the tools that are available. After presenting a [...]

THE ORLANDO MAGIC'S analytics team spent nearly two years honing its skills on the business side. 'Eighteen to 20 months ago, we knew virtually nothing about predictive analytics,' says Anthony [...]

Don't blame marketing. Managing and closing qualified franchise sales that will produce quality owner-operators or area developers to support the objectives and growth plans of the franchise system will be [...]

The advantages of introducing a consolidated web-driven approach to marketing education on an undergraduate program by means of simulation are examined. Incorporation of simulation in the learning process can equip the student with the required know-how for the opening of a new retail outlet.

The influence of a corporate web site on a health care firm's marketing function is discussed.

Abstract: Applying commercial marketing methods directly to the governmental domain can become a hazardous enterprise due to the object in question, which is of a fundamentally different nature. This paper [...]

An increasing number of supermarket operators have tapped into the Web to explore Internet coupons and other online marketing strategies in an effort to build consumer relationships and sales. If [...]

Firms planning to implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these systems are successfully launched, on [...]

With the recorded Information Center in your automated telephone call processing system and information stored in the system for fax-on-demand, your company can have a centralized source of information that [...]

Ruiz Food Products Inc. is planning to implement a sales and marketing system as part of its development plans toward becoming a $500 million company. The first step in developing this system is the organization of a planning session to properly map out the system's objectives and its relationship to other departments. In addition, the actions required to add the new system will be prioritized. Careful planning is needed before any system can be implemented, and Ruiz Foods' sales and marketing system is off to a good start.

What I will discuss here is information actionability and how to increase your return-on-investment in Scanner Data through more effective and efficient promotion planning. To make my points, I will [...]

[ILLUSTRATION OMITTED] Frozen dessert chain Tasti D-Lite has a menu of 100 flavors, but only four to six are served daily Until last year, that meant customers had to call [...]

Author and popular speaking circuit fixture Scott Stratten is not a morning person. 'That's the irony of this whole thing,' he said with a laugh. 'But when I get on [...]

The terrorist attacks of Sep 11, 2001, have changed business practices. Online communication systems can assist US firms in the marketing process.

What the tech developments of 2013 signal for the year ahead. At the end of last year I suggested 2013 would be the year of the 'Real World Web': in [...]

Despite the many tangible and intangible benefits of sales and marketing automation described in Chapter 1, recent polls suggest that sales and marketing automation remains a "mystery" to most corporate […]

Pronunciation: /'Gmu:t/ Acronym: Get me one of those Addison Lee app It's freezing outside, I have an appointment across town in 30 minutes and there isn't a taxi in sight. [...]

In the always-on, social media-driven world, smart marketers must learn that sometimes saying 'no' to consumers and delaying gratification is key to brand-building, writes Nicola Clark. I have never had [...]

Two developments caught my eye last week. One was that the big supermarket chains are to invest in rolling out free wi-fi; the other was an IAB survey, which found [...]

Byline: ROGER SLAVENS For the more than 1.1 million practicing lawyers in the U.S., ramping up their business savvy is the No. 1 priority in 2006 and beyond, according to [...]

You'd think that, in a just and well-regulated world, buying your company's brand as a search keyword would at least guarantee that the folks who searched on that brand name [...]

A typology of alliances is introduced which is based on a company's relative position in a supply chain, such as link or scale, and on the nature of its cooperation, such as equity or non-equity. This typology helps to explain alliance performance and motivations on e-commerce technology innovations.

Research on business-to-business markets show that the Internet is as yet not as important as traditional information sources, particularly in buyer-seller relationships characterized by marked levels of cooperation, trust, information exchange and/or adaptations.

The online financial services company Xenon Laboratories is used as a case study to evaluate how market research is conducted, and how the Internet can be leveraged for improving results and, in turn, services.

The authors make a case for viewing the marketing process as being an information-handling issue rather than a relationship- or transaction-driven one. Core tasks of marketing managers are identified and their place in relationship, transaction, and information approaches delineated.

The introduction to the special issue presents an overview on the interrelationship between technology, theory, and practice within the framework of business communication methods and marketing planning and activities.

Business-to-business (B2B) marketing on the Internet, impact of its convergence on B2B scenario and significance of B2B on the Internet is examined. The role of the Web in transaction cost reduction that promotes efficient exchanges and markets is also explored.

With several campaign management tools on the market, how do you go about selecting the right one? Ian Hitt has devised a checklist to help choose. Effective marketing depends on [...]