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Byline: Anushka Jha In today's fast-evolving world of marketing, the role of the Chief Marketing Officer (CMO) is more crucial than ever. In Adgully's new column - CMO Unplugged - [...]

Byline: Mark Hollmer For many dealerships, mastering sophisticated artificial intelligence tools remains an anxiety-inducing mystery. Brent Wees wants to help them reduce their stress and dive in. Wees, a creative [...]

Finding ways to modernize HVAC systems has become a key component as decarbonization efforts continue to lead the HVACR industry. Hannah Belloli, editor at The ACHR NEWS, chatted with Jim [...]

AS A FORMER executive at music companies in Singapore, Hong Kong, New York and Los Angeles, Wendy Ong certainly has the globe-trotting credentials to help a roster of music artists [...]

Universal Orlando Resort has lots of plans, including the biggest one of all: a new theme park, Universal Epic Universe, coming in 2025. But Heather Layson Brown, Universal Orlando's senior [...]

Byline: Asmita Mukherjee In a bid to recapture its position as a pioneer in the fast food industry, Nirula's has announced an ambitious expansion plan to open over 250 outlets [...]

Marketing best practices don't end with the marketing department. To ensure success, initiatives need to take into account what the C-suite is looking for. To learn what truly matters to [...]

Byline: Stefanie Valentic When Amy Wright, Sr. VP of marketing at Wastequip, started at the company 12 years ago, it was her first foray in the waste and recycling industry. [...]

Byline: Kevin Hess After graduating from Penn State University with a degree in business logistics, Kevin Hess never imagined reaching the top echelons of technical marketing at Mouser Electronics, a [...]

Byline: Pet Age Staff Astro Loyalty is an online technology service aimed at supporting specialty and independent pet retailers. The service enables retailers to offer and automate manufacturer coupons, rebates [...]

When asked why she wanted to head into the marketing industry, Waikato-based 23-year-old Kelly Walsh, says it was something she aspired to get into but never thought she would be [...]

Byline: Tripti Mehta Today, customers are truly spoilt for choice when it comes to fashion. There are multitudes of international fashion brands and domestic brands -- both D2C and traditional [...]

Duc Nguyen is the managing partner of digital forensics and cyber claims at United Litigation Discovery. Nguyen, who has more than 20 years of professional experience in software development, criminal [...]

Byline: C.J. Moore Constant surges in used-vehicle prices kept dealers and consumers on their toes throughout 2021. But J.D. Power's Jonathan Banks predicts a semblance of normal seasonality will return [...]

PRINCETON, N.J. -- With the end of the public health emergency, Dr. Reddy's Laboratories has assessed the pandemic's effect on its interactions with drug chains and how the COVID years [...]

AudioFile spoke with the production team at Podium Audio (Tamara Marston, casting; Larry Powell, associate producer and casting director; Maggie Silver, creative producer and head of marketing; Emily Derr, executive [...]

As an executive at Pepsi, J.R. Harris was responsible for market research in 56 countries and traveled extensively for work. And after he quit in 1975 to start his own [...]

Byline: Jackie Charniga After years of resistance, the automotive retail industry is ready for pricing and finance transparency. The change may have been spurred by the coronavirus constraints on physical [...]

Social media--Twitter, Facebook, Instagram, Snapchat, and other platforms--has transformed the book marketing and promotion game for publishers, authors, and readers alike. The ability of publishers and authors to connect with [...]

In the spring of 2015, chief marketing officer Allen Fuqua of Texas-based Winstead and Deborah McMurray, the outside Web site and marketing expert he had hired to revamp the law [...]

Originally published Oct. 31, 2022 Henderson will join the Rogers-Lowell Chamber of Commerce board of directors on Jan. 1. How does a bank differentiate itself in fast-growing places like northwest [...]

Courtney Carini is the creator, co-founder, and chief marketing officer of Fresno, CA-based Crazy Go Nuts, where she and her team manufacture a variety of walnut snacks and walnut butters. [...]

Byline: Larry P. Vellequette Lisa Materazzo starts her first week Monday, Jan. 4, as the new group vice president of marketing for Toyota Motor North America. In the role, Materazzo, [...]

GREAT NECK, N.Y. -- Making things better is what First Quality Products is all about. Since opening for business in 1989, the company's commitment to excellence and innovation has enabled [...]

Best known for its signature luxury Airstream and tented accommodations, AutoCamp specializes in delivering a camping-inspired hospitality experience in picturesque, rural destinations. This year, the company debuted the AutoCamp Joshua [...]

On the 25th anniversary of the 'Priceless' campaign, Raja Rajamannar, chief marketing and communications officer and president of healthcare for Mastercard, talked to me about: * The importance of travel [...]

The widely regarded and respected law firm marketing consultant and coach Sally Schmidt gets results. At the Minneapolis-based Stinson Leonard Street, marketing director and business development officer Jill Weber conducts [...]

Only someone with serious confidence and smarts would step in to help improve a company during peak controversy. It's why the move from Apple to Uber, amid sexual-harrassment and unequal-pay [...]

From flame-resistant pants and high-visibility shirts to scrubs and chef apparel, the workwear market is full of on-the-job essentials. Durable and practical, these garments are designed to keep wearers feeling [...]

Byline: Andy Morton Brendan Buckley is the global marketing director for Pernod Ricard's Irish Distillers unit, owner of the Jameson whiskey brand. As Irish whiskey continues to grow in popularity [...]

Byline: Luca Ciferri and Christiaan Hetzner Audi in May outlined a strategy focused on sustainability that includes having 30 models with electrified drivetrains, of which 20 will be full-electric, by [...]

Nick Brunotte, a former auto retailer, advises dealers on digital marketing and vendors. His advice can cover spending a dealership's digital marketing money more efficiently, using digital audits, tracking performance [...]