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This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix strategies and international students' enrollment choices. Building upon previous research that underscores the importance of marketing mix strategies in shaping consumer choices, this study focuses specifically on the context of international students deciding to study in Jordan. To achieve its objectives, a questionnaire was administered to a sample of 2000 international students who recently enrolled in both public and private universities in Jordan, with a response rate of 61%. Through rigorous empirical analysis, this study provides compelling evidence that the quality of the product/program, price, place, and promotion significantly influence the decision-making process of international students. Moreover, the study reveals that EWOM plays a critical mediating role in this relationship, underscoring the significance of online reviews, ratings, and recommendations in shaping consumer perceptions and choices. These findings underscore the need for marketers to proactively monitor and manage online reviews and harness the power of EWOM as a potent marketing tool to positively impact consumer decision-making. [ABSTRACT FROM AUTHOR]

Despite the fact that Karnataka Soaps and Detergents Ltd., Bangalore is a government-owned firm, the importance of profitability and productivity should not be disregarded in any manner. Research on retailers' marketing practises is being sought to better understand where the business is in terms of product promotion and where it needs to make adjustments to better compete with its rivals. The purpose of the present study is descriptive; specifically, it is to identify associations between the variables being examined. A self-prepared questionnaire was designed keeping in mind the techniques used by retailers to attract and retain consumers based on Product, pricing, marketing, distribution and Physical evidence strategies. The surveys comprised of 35 questions including retail shop data. Using a confirmatory factor analysis and statistics software package, we found that the questionnaire's AVE was more than 5.00, MSV was larger than AVE, and Cronbach's alpha and Composite reliability were both greater than 0.700, indicating that the scales were valid and reliable. This validates the validity of the questionnaire. As to the corporate statistics, 2020-21, there are 3,89,345 retailers of KSDL in India throughout Bangalore, Hyderabad, Mumbai, Kolkata, Chennai and Delhi Branches. Using the Cochran formula of known population at 10 percent margin of error a sample of 100 merchants was selected to be appropriate for the study. The researcher circulated 130 questionnaires and 120 valid replies were chosen for the current investigation. Convenience sampling approach was utilised to pick 20 shopkeepers from each of the branches. Statistical analysis was performed using the statistical software packages SPSS Version 25 and AMOS Version 22. The findings of the study suggest that the mean scores for Marketing mix elements employed by retailers is high for Product strategy and promotion indicating retailers have strong product strategy and promotion, while less significance is given to Physical evidence. Product strategy influences the four marketing Ps by a factor of 77 percent, and physical evidence by a factor of 71 percent. The merchants' focus on product strategy is a good one, but there is still room for improvement in terms of physical evidence if they want to reap the full benefits of the optimal distribution of marketing components. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah is the property of International Islamic Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Jerash Journal for Research & Studies is the property of Jerash University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper investigates the effect of marketing mix elements on export propensity in Portugal. It focuses on an issue that has not been addressed from the point of view of the producers of wine. The research objectives are: i) to assess the importance given by Portuguese wine producers to the different attributes of wine when they export; ii) identify the marketing mix elements that require adaptation in order to be aligned with the international consumer. Results from a sample of Portuguese wine producers show that there are three main groups of factors that Portuguese producers of wine valued: the intrinsic attributes of wine (alcohol, color, certification and region of origin, quality, harvest year, and bottle closure system), market related factors (price, awards, recommendation, positioning, promotion, and context), and extrinsic attributes (brand image, packaging, and label design). Regarding the extent to which wine marketing mix elements should be adapted or not to international markets the results indicated that only intrinsic elements of the wine should remain standardized, while no definitive conclusions could be anticipated to extrinsic and marketing related elements due to lack of statistical significance. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Quantitative Economics Studies (JQES) is the property of University of Kasdi Merbah Ouargla and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Financial, Accounting & Managerial Studies is the property of Journal of Financial, Accounting & Managerial Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Finance & Business Economies Review is the property of Finance & Business Economies Review and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of OPUS - International Journal of Society Researches is the property of OPUS - International Journal of Society Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in Algeria Telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the company’s customers so that we use structural equations modeling depending on the partial least squares approach “PLS” to analyze and test the search model. The study finds that product, process, and promotion have a positive and significant effect on customer loyalty.

This paper is designed to examine the effects of marketing mix elements on customer perceived value in the retail industry in Malaysia. The data were collected from 278 visitors of department stores in East Coast Malaysia using the survey method. The data were analyzed with SPSS and structural equation modelling after receiving the responses from the participants. The findings show that marketing mix elements have significant positive effects on perceived value. Specifically, it is found that advertising and distribution intensity have positive and significant effects on perceived value. Additionally, the outcomes indicate that price and store location have significant positive effects on customer perceived value. Finally, the results confirm that store image plays a significant role in affecting customer perceived value. These findings improve our understanding of the importance of the selected marketing mix elements in affecting customer perceived value in retail industry settings. [ABSTRACT FROM AUTHOR]

Copyright of Electronic Turkish Studies is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Although marketing mix elements have been frequently applied among international marketers and practitioners, there has been little research effort to explain the nature linkage between marketing mix elements and Customer-based Brand Equity in emerging markets. Drawing that notion on marketing mix elements, this study proposes a conceptual framework in which six marketing mix elements, included: Price, Store Image, Distribution Intensity, Monetary Promotion, Nonmonetary Promotion, and Advertising Spending have been selected to investigate the significant level of influence on three dimensions of Customer-based Brand Equity, composed of: Brand Awareness/ Brand Association, Brand Loyalty, and Perceived Quality. Data was collected from 310 consumers in four coffee shops ò leading brands in Ho Chi Minh City, Vietnam, namely: Phuc Long, Starbucks, Highlands, The Coffee Bean and Tea Leafs. Structural Equation Modelling (SEM) technique has been used to reflect the relationship between latent constructs. The finding indicates that the higher price, higher distribution intensity and higher non-monetary promotion, the higher Customer-based Brand Equity while frequent used of monetary promotion may result in lower Brand Equity on customers. This study generates new insights for practitioners operating in Vietnamese coffee shops. [ABSTRACT FROM AUTHOR]

The idea of quantitative measurement of sustainability is revealed in this article. This idea is based on outlining the possibility of the event or the process, taking into account both possibility of efficiency and reliability of effectiveness. For the selection of appropriate compositions of efficiency and reliability for a particular subject an adequate idea of the utility function was used. Markovitz random field makes it possible to optimize the allocation of existing resources for the marketing costs between the components of marketing structure. Technically, the task is formulated as formulation of an adequate investment portfolio with investment assets by choosing 5P elements of marketing structure components ensuring the transformation of used investment to marketing capability ensuring assets. Based on the principles of stochastic informative expertise, the indicators of effectiveness of before mentioned assets were obtained, describing how invested units of input transforming the single P component of marketing costs adequacy to the final business results. Also affinities and differences of sustainability’s concepts are pointed out. Rinkodaros sąnaudų struktūros optimizavimas kaip verslo plėtros tvarumo prielaida Santrauka Straipsnyje atskleista tvarumo kiekybinio matavimo idėja, grindžiama įvykio ar proceso galimybės nusakymu, atsižvelgiant į galimybės efektyvumą ir jo patikimumą. Deramų konkrečiam subjektui efektyvumo ir patikimumo kompozicijų parinkimui taikyta adekvati naudingumo funkcijos idėja. Markovitzo atsitiktinio lauko modelis sudaro galimybes optimizuoti turimus išteklių, skirtų rinkodaros sąnaudoms, paskirstymą tarp rinkodaros struktūros komponentų. Techniškai užduotis suformuluota kaip adekvataus investicinio portfelio sudarymas, investiciniais aktyvais pasirenkant 5P rinkodaros struktūros komponentų elementus, užtikrinančius naudotų investicijų virsmą rinkodaros veiksnumą užtikrinančiais aktyvais. Remiantis stochastiškai informatyvios ekspertizės principais, buvo gauti paminėtų aktyvų efektyvumo rodikliai, nusakantys, kaip investuo-tieji sąnaudų vienetai transformuoja atskirų P komponentų rinkodaros sąnaudų atitiktį galutiniams verslo rezultatams. Kartu atkreiptas dėmesys į darnos ir tvarumo sąvokų bendrumus ir skirtumus. Reikšminiai žodžiai: darna, tvarumas, rinkodaroskomplekso elementai, GVPĮ, optimalus išteklių paskirstymas, stochastinis optimizavimas.

Copyright of Business: Theory & Practice is the property of Vilnius Gediminas Technical University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study examines the role of selected marketing mix elements in brand relationship quality in a transition economy, Vietnam. A model that incorporates perceived quality, attitudes toward advertising and public relations, and brand relationship quality was tested with a sample of 477 consumers in Ho Chi Minh City, Vietnam. The results showed that perceived quality is a key factor affecting brand relationship quality. In addition, attitudes toward advertising and public relations have impacts on both perceived quality and brand relationship quality. These findings suggest that managers should establish and deliver high-quality brands and should incorporate brand relationship quality aspects in their advertising and public relations programs in order to build high-quality brand-consumer relationships. [ABSTRACT FROM AUTHOR]